Industry Recognition · 2026
LGG Media is the Media Achievement winner of the 2026 Google Ads Impact Awards for the US and Canada, judged on measurable advertising impact. Google published the winner page. We did not write it.
The Google Ads Impact Awards are Google's own program recognizing agencies and marketers who demonstrate exceptional innovation and deliver outstanding, measurable results using Google Ads. Winners are selected by Google and published on Google's site. In 2026, LGG Media was named the Media Achievement winner for the US and Canada.
The winning work was for a national health insurance brokerage that had been buying non-exclusive third-party leads at $5,000 per day, a low-growth ceiling. The core problem: 75% of conversions happened over the phone, so Google's AI could not see what a customer was actually worth.
LGG Media built a proprietary Google Ads integration that fed real policy premium values back to Smart Bidding on every call, then deployed Google's AI suite across Search, Performance Max, and Demand Gen, optimizing to a target premium-to-cost ratio on a Hyros-powered tracking architecture.
The result replaced unreliable third-party call tracking with a Google AI-optimized acquisition engine. The full breakdown is in the health insurance case study. The winning campaign was not a one-off build, the same offline conversion architecture is the standard deployment on every LGG Media account.
From a non-exclusive-lead ceiling to a Google AI-optimized acquisition engine at peak enrollment.
Real policy premium values fed back to Smart Bidding on every inbound call.
"This recognition is a testament to our team's dedication to innovation and our commitment to delivering tangible, revenue-driven outcomes for our clients.", Juan Colicchio, Founder & CEO, LGG Media
Every claim on this page traces to a source LGG Media does not control.
In 2025, a year before the award, Google independently authored and published three case studies naming LGG Media and Juan Colicchio as the agency partner: Coastal Moving Services, Central Health Advisors, and Mover Matcher. The documents and downloadable PDFs are on the Google-published case studies page.
LGG Media, a performance marketing and attribution agency based in Ottawa, Canada, is the 2026 Media Achievement winner for the US and Canada. The winner page is published on Google's own site.
Winners are selected and published by Google. The program recognizes agencies and marketers who demonstrate exceptional innovation and deliver outstanding, measurable results using Google Ads. Agencies do not write their own winner pages.
A campaign for a national health insurance brokerage that scaled from $5,000 to $130,000 in daily ad spend at 92% attribution accuracy, powered by a proprietary integration feeding real policy premium values back to Google Smart Bidding on every call.
Yes. The award is published on Google's official winner page, LGG Media's partner status is listed in Google's Partner directory, and the announcement was covered by Business Insider and TechBullion. None of those sources are controlled by LGG Media.
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