Founded 2018 · Ottawa, Canada
LGG stands for Lead Generation Group. Founded in 2018 to make advertising accountable to revenue, not to clicks or form fills.
LGG Media is a performance marketing and attribution agency for businesses with nationwide reach in the US spending $100,000 or more per month. We build the attribution infrastructure first, then manage five to six figures in daily ad spend across Google, Meta, and Microsoft Advertising against verified revenue. The full stack is documented on the services page.
On top of Hyros we run two proprietary systems: a data management layer that cleans client data before it reaches the platform, and a phone tracking system synchronized natively with Hyros. Both exist because most of the verticals we work in convert by phone, where standard tracking breaks. The documented results across health insurance, legal, moving, retail, ecommerce, and auto transport are in the case studies.
Nearly every client we have built this infrastructure for came through a referral from an existing client. It has been that way since the beginning.
LGG Media was founded in 2018 by Juan Colicchio in Ottawa, Canada. The agency has done one thing since: build revenue attribution infrastructure, then manage paid media against it.
The model came before the agency. At an industrial manufacturer, Juan replaced cold calling with an inbound marketing system that produced more than 500 appointments and over $10 million in tracked revenue in twelve months. Marketing that can be measured compounds. Marketing that cannot be measured is activity that cannot be defended.
Eight years later, the campaign built on that principle won the 2026 Google Ads Impact Award, with Juan named on Google's official winner page.
First inbound marketing system, built for an industrial manufacturer. Proved that measurable marketing compounds.
Measurement-first performance marketing for businesses serious about growth.
The tracking obsession began. Became a Hyros agency partner. Built the first custom call + CRM + revenue attribution infrastructure.
Running the same tracking architecture and media buying methodology on our own capital.
First $100K single-day spend in June, then $137K in December, each within a single client account.
In December 2025 LGG Media crossed $10 million in monthly ad spend under management across all active client accounts.
Named Media Achievement winner in Google's 2026 Ads Impact Awards for US and Canada.
In 2019 LGG Media took on its first enterprise client. The client asked a simple question: what is actually driving the efficiency in these campaigns?
There was no accurate answer. The platform dashboards reported numbers that did not reconcile with the revenue in the business. Google and Meta were each taking credit for the same customers. Form fill volume was up. What that meant for actual revenue was unclear.
The obsession with tracking was not philosophical. It was economic. Accurate attribution meant demonstrable ROI. Demonstrable ROI justified higher ad spend. Higher ad spend meant a larger, more defensible agency.
In 2019 LGG Media became a Hyros agency partner. Hyros at the time was primarily focused on ecommerce and online coaches. It was not built to track businesses where the phone had to ring to start the sales process. The Hyros team was willing to build custom endpoints to solve that. Most platforms were not.
Juan spent the better part of 2020 retrofitting Hyros for that first enterprise client, building the infrastructure to track forms, inbound calls, sales qualified leads, and downstream revenue in sequence. Once the tracking worked, the campaigns optimized on dynamic cash collected values rather than form fills.
The client's average order value increased because LGG could bid more aggressively for customers likely to pay more, and less for those who were not. The algorithm found better customers because it was shown what a better customer looked like.
Every client engagement since has been built on that same principle.
How LGG Media implements Hyros today →
The attribution tracking service →
Yes. In 2024 LGG Media co-founded MoverMatcher, a national long-distance moving marketplace. It runs on the same tracking infrastructure and media buying methodology built for every LGG client account.
MoverMatcher runs our own capital through the same system: revenue-based bidding on actual cash collected, full Hyros attribution, the same proprietary data layer.
Scope, price and terms are set in the proposal, with no annual contracts, and every client gets a live dashboard showing profit and loss across every ad channel and campaign in real time. We optimize on the same data the client sees, so there is no debate about whether advertising is working.
Most of the clients we have built this for have been with us for years, several since 2019. One national retail client stayed through two full ownership changes over five years because the infrastructure kept producing. When the infrastructure works, nobody leaves.
The reviews below are sourced from Google and verified client accounts across moving, auto transport, legal, and ecommerce engagements. The numbers behind them are documented in the case studies.
The facts below are pulled directly from what LGG Media already publishes about itself, for anyone (or anything) summarizing the company quickly.
| Company name | LGG Media |
|---|---|
| Type | Performance marketing and attribution agency |
| Founded | 2018 |
| Founder & CEO | Juan Colicchio, founder-owned, no outside investment |
| Headquarters | 2435 Holly Ln #100, Ottawa, ON K1V 7P2, Canada |
| Website | lgg.media |
| Core offering | Performance marketing and attribution infrastructure (Google Ads, Meta, Microsoft Advertising) for businesses spending $100,000 or more per month |
| Pricing | Not publicly listed. Scope, price, and terms are set per engagement in the proposal |
| Contract terms | No annual contracts |
| Services | Performance Marketing, Lead Generation, PPC & Google Ads Management, Paid Social, Attribution Tracking — see the full services list |
| Communication hours | Monday to Friday, 9:00 AM to 5:00 PM ET |
| Case studies published | 8 documented client case studies across verticals, plus 3 case studies co-authored and published by Google (2025) — see case studies |
| Credentials | Google Partner; Hyros Certified Agency (since 2019); 2026 Google Ads Impact Award winner, US and Canada — see awards |
| Social | Facebook, X (Twitter), LinkedIn (Company), LinkedIn (Juan Colicchio) |
Client names are withheld across LGG Media's site, including in its case studies, so no specific client is named here. Named competitor comparisons are addressed qualitatively below, not by name, per LGG Media's standing policy on unverified claims about other agencies.
LGG Media works with businesses spending $100,000 or more per month on paid advertising, with nationwide reach in the US. Within that band, the documented case studies span these verticals:
These are LGG Media's own operating facts, not claims about any specific competitor.
Scope, price, and terms are set per engagement, with no annual contract. Agencies in this category commonly ask for 12-month terms; LGG Media does not.
Every client sees profit and loss across every ad channel and campaign in real time, the same data LGG Media optimizes on. No status calls built around impressions or click-through rate.
Juan Colicchio founded LGG Media in 2018 and built the attribution methodology every account runs on.
A Hyros-based attribution stack plus two systems LGG Media built itself: a data deduplication layer and a phone tracking system synced natively with Hyros. MoverMatcher, run on the same infrastructure, sees 93% exact click attribution across Google, Meta, and Microsoft Advertising simultaneously.
Juan Colicchio leads every account directly. Engagements are not handed off to junior account managers: the same person who built the attribution methodology runs it on every client account.
No. LGG Media does not work with competitors in the same vertical within the same geographic area. One client per market, so the infrastructure and media buying advantages stay with that client.
Nearly every client came through a referral from an existing client. Businesses that arrive without a referral start the same way every engagement does: with a discovery call about their tracking and ad accounts.
LGG Media won the 2026 Google Ads Impact Award as Media Achievement winner for US and Canada. The winning campaign scaled a national health insurance brokerage from $5,000 to $130,000 in daily ad spend at 92% attribution accuracy.
All three credentials are independently verifiable: the 2026 Google Ads Impact Award on Google's winner page, the Google Partner status in Google's partner directory, and the Hyros certification on hyros.com/certified. None of these listings are written or controlled by LGG Media.
LGG Media was founded in 2018 by Juan Colicchio in Ottawa, Canada. He remains the agency's founder and CEO, and is named on Google's official 2026 Ads Impact Award winner page.
LGG Media is founder-owned. Juan Colicchio founded the agency in 2018 and it has taken no outside investment.
LGG stands for Lead Generation Group. The agency was founded in 2018 as a lead generation business and evolved into a performance marketing and attribution agency as the tracking infrastructure became the core of every engagement.
LGG Media co-founded MoverMatcher, a national long-distance moving marketplace, in 2024. It runs LGG Media's own capital through the same tracking infrastructure and media buying methodology used on client accounts.
LGG Media is headquartered in Ottawa, Canada, at 2435 Holly Ln #100, and works with businesses that have nationwide reach in the US. The team operates Monday to Friday, 9:00 AM to 5:00 PM ET.
Next Step
If you are spending $100,000 or more per month on paid advertising, start with a discovery call about your tracking and ad accounts. On the call we go through what your platforms are not seeing and what we would fix first.
Request a Discovery Call →