The digital marketing landscape is constantly changing. To help you stay ahead of the competition, follow the top three digital marketing trends for 2021 outlined below.
Doesn’t matter what your industry is, or what products and services you’re providing; digital marketing trends cannot be ignored. Digital trends are evolving so rapidly that it is difficult to keep up. If you are not aware of the latest digital marketing trends, your brand scope and coverage will be limited. You may not be aware of new marketing trends, but your target customers and competitors are not. This is why it is important to understand the 2021 digital marketing trends.
In 2021, new technologies and tools will stand out, forcing marketers to make adjustments in order to keep their organizations ahead. Follow the digital marketing trend for 2021 below and grow your business digitally.
Chat Bots Will Dominate Customer Service
A chatbot isartificial intelligence (AI) software that acts as a virtual “concierge” to communicate with visitors and help them achieve their goals by solving their queries. Chatbots mainly interact with people naturally by using text chat windows, but they can also interact with people. Over time, as the system collects more information about the data, artificial intelligence will learn more about the customer, making it possible to provide continuously improved services.
In the year 2018 and 2019, chabot’s played thousands of regular roles on Facebook to complete different tasks. Nowadays, everything can be handled easily with sophisticated software from providing weather forecasts to automating some basic customer support functions. Bot allows users to obtain personalized and targeted interaction without occupying too much limited human resources.
Content is King
Content marketing is still an important part of digital marketing, although people are paying more and more attention to the nuances of content. Quality is always crucial, but now more emphasis is placed on context and direction. Google is developing a deeper and more complex understanding of online content, so marketers need to carefully consider their target market and how to customize content more precisely in 2021.
Most of this is attributed to the BERT update released on Google in November 2019. The new algorithm can help search engine giants better understand the natural language in user search queries. As per Google’s suggestion: “It is more important to ensure that your website has faster speed, useful links, and engaging content than it can catch up to the latest SEO trends”. Google is smarter and prefers unique, accurate, and informative content that is closely related to user intent. Businesses must take this into account and create content accordingly.
In recent years, with the explosive growth of smart speakers and voice search, you will understand that “readable” content is more important than images and design.
In fact, this is far from the truth. Although advancements in voice search will definitely affect the way we create content now and in the future, you should not ignore visual content. Research shows that people prefer visual content to plain text. Large companies like Google, Pinterest, and others are also investing in visual search technology. Images have appeared in 19% of Google searches, and 62% of millennials said that they are more interested in visual search than any other new technology. Images are also easier to remember than written content. Adding data visualizations, charts, images, and videos to the text not only makes the text more interesting and engaging, but also helps you absorb the message better.
Want to drive more traffic to your website? Follow these digital trends and stay updated to know the latest trends.