If you advertise your business on Facebook, there are some big changes that you can expect from Facebook advertising this year. There are some changes and predictions that will make you jump for joy, while others you didn’t see coming at all. There are also some changes that will make you scratch your head.
You will notice some changes that Facebook has made. These changes can also limit your ability. It is ideal to find one of the best digital marketing agencies to take paid social media advertising services like Facebook advertising, Instagram advertising, LinkedIn advertising, and many others. Below, I’m going to talk about changes that Facebook has made.
Facebook will be restraining people to eight conversion events per domain that include pixel events such as conversions and page views and custom conversions. And if your ads are not top of the eight then they will be paused.
Removal of a 28-Day Click Attribution Window
Facebook has also begun its process of moving to a 7-day click and one-day view attribution. That means it will only support conversions after someone clicks on the ad for up to seven days after the click.
Rise of Facebook Groups and Facebook Group Ads
Facebook recently went through a reform to put more prominence on groups by placing it in the navigation bar and giving posts within groups an algorithm-based feed. And if Facebook goes all-in on a feature like groups, you should follow.
Well, Facebook has been gently testing Facebook group ads since late 2019. And with the continuous rise in popularity of groups and Facebook’s push for making them a vital part of the site.
Where there is an algorithm, there is better customer engagement with monetisation not far behind.
Continued Removal of Core Targeting Options
There are five core audiences of Facebook, including:
Location: It allows you to target your ads to specific cities, communities, and countries.
Demographics: It permits you to target your ads based on ages, gender, education, job, title, and more.
Interests: It provides you the opportunity to target ads based on users’ interests and hobbies such as home and garden or vehicles.
Behaviour: It will give you the opportunity to target ads based on consumer behaviours such as shopping trends based on past purchases.
Connection: This core audience of Facebook provides the ability to target your ads based on those connected to your Facebook page or event.
The main priority for Facebook in the past and in the future is the evolution of their targeting options for removing those that are discriminatory, duplicates, or rarely used.
In August of 2020, Facebook removed over 1000 targeting options due to low usage. While they believe they will see more targeting options removed in 2021 as Facebook fights to stay compliant with federal regulation while offering advertisers with options for reaching their target audience.
Improvement or Additions of Ad Formats
There are currently approx 16 Facebook ad types and here are some of these, including:
- Image ads
- Video ads
- Page likes ads
- Lead generation ads
- Carousel ads
- Collection ads
- Post engagement ads
- Slideshow ads
- Instant experience ads (previously called Canvas)
- Dynamic ads
- Messenger ads
- Stories ads
- Playable ads
- Augmented reality ads
- App installs
- Branded content ads
- Search ads
Although most of these are not new, Facebook continues to refine them for a better user experience and a better outcome for advertisers.
These are some changes and predictions that Facebook has made in 2021. You can find well-known digital marketing agencies to take paid social media advertising services, including Facebook