Most best-of lists in this industry come from firms selling inquiries or software to movers. We line up the prices those firms publish, then show why bids should run on what your customers pay up front.
Search for moving lead providers and most top results are lists. Network Leads publishes a top 8 that puts its own Network Moving product first. Supermove, a moving software company that does not sell leads, publishes a list of more than 10 sites. Several other results are vendor sales pages.
That does not make the lists wrong. It means a ranking tells you who sells leads, not which leads pay. Supermove's own survey is a better starting point: in its State of Moving and Storage 2025 report, 60.5 percent of movers named decreasing lead volume as their biggest challenge. Most movers who read these lists want volume. This page is about what that volume costs after it books.
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Request a Discovery Call →A pay-per-lead ladder with SMS and phone verification: $15 local and $20 interstate for a lead shared with up to 4 movers, $28 and $38 shared with 2, $45 and $85 exclusive, and $60 and $100 for a live call transfer. Prepaid, no contract.
Exclusive leads from its own organic sites at a flat $24.99, and exclusive Google Ads leads at $49 to $158. By its published method, the Google Ads figure is the 10th to 90th percentile of what its clients paid over the last 12 full months.
A different product. It sells homeowner listing data for direct mail at $0.35 per lead, with no subscription. The lead is an address that is about to move, not a person who asked for a quote.
Requires an active moving license before it supplies leads, and also sells home lists for direct mail. It quotes about $9 for some counties and about $100 for larger ones.
Read the Network Leads ladder as information. An exclusive interstate lead costs 4.25 times a lead shared with 4 movers, $85 against $20. A local exclusive lead costs 3 times, $45 against $15. That multiple is the vendor's own estimate of what sharing takes from the buyer.
Reviews of moving lead providers measure real things: whether lead volume matches the promise, and whether bad contacts get credited. Those are delivery metrics. They say nothing about the number that decides whether the spend worked: cost per booked move for your trucks, on your routes, with your sales team.
No provider can report that number, because no provider sees your deposits. The quote, the estimate, the deposit and the cancellation all live in your CRM and your merchant processor. The provider's ad account never learns from them.
"Third-party lead providers can only optimize on signals that can be faked," says Juan Colicchio, founder of LGG Media: form fills, even with conditional logic, or inbound calls with a duration buffer.
A form with conditional logic still counts a lead when someone enters a move date they never plan to keep. A call that crosses a duration threshold still counts when the caller was only comparing prices. The provider's algorithm learns to produce more of what gets counted.
LGG Media integrates directly with the merchant processor movers use to collect deposits, and with the mover's CRM so it knows when estimates are issued. Bidding uses deposit revenue when it is available and estimate-issued events when it is not, with a target ratio of ad spend to deposit collected. "Bidding on revenue removes the lead-quality problem," Juan says. "Volume scales and quality stays consistent."
Google documents the mechanics. Offline conversion import stores the Google click ID with the lead, and when the deal closes offline, the outcome and its value go back to Google Ads. Since June 15, 2026, Google has been migrating these uploads to the Data Manager API, and it recommends enhanced conversions for leads for new setups. Target ROAS bidding then predicts the value of each search and bids high where it expects high value and low where it does not.
A nationwide moving broker came to LGG Media paying $130 per inbound call and $90 per form submission for shared moving leads that closed at roughly 5 percent, with ROAS stuck at 1.5x. On booking-value bidding over our tracking architecture, the account replaced every third-party lead source in 90 days and scaled from $20,000 to over $100,000 per day at a sustained 2.5x ROAS, with 93 percent attribution accuracy. The full numbers are in the moving case study.
MoverMatcher (movermatcher.com) is an LGG Media property. It is a lead provider: it matches people planning long-distance moves with DOT-licensed moving companies, and its partner page says it sells exclusive leads in packages, on demand.
We list it so you know who wrote this page. It is not a neutral recommendation, and it does not publish prices, so it is not in the price comparison above. Vet it with the same five questions below as any other provider.
Two situations. A mover with low marketing spend usually lacks the conversion volume to train value-based bidding. Google requires at least 15 conversions in the past 30 days for Target ROAS on Search, and recommends reporting conversion values for 4 weeks or 1 to 2 conversion cycles, whichever is longer, before switching. A $15 shared lead is a rational way to keep a small sales team busy.
And a mover who needs booked jobs this week cannot wait for a tracking build. Our method always runs in the same order: build the tracking first, run ads to build conversion data, then upgrade bidding to events that cannot be faked.
If either describes you, buy the leads, get the credit policy in writing, and track cost per booked move rather than cost per lead. At higher spend the math inverts. At that spend you are the provider's best customer, and your budget trains a machine you will never own. The exclusive vs shared moving leads comparison covers what the $45 and $85 tiers buy, and the guide to how much moving leads cost shows the booked-move math.
If you do buy, five questions separate the serious providers from the rest. Ask them in order and write the answers down.
First, the credit policy. Bad contacts and duplicates happen at every provider. Ask whether credits are written and automatic, or a favor you have to request. Network Leads lists "What if I receive a bad lead?" in its public pricing FAQ. Get your provider's version in the contract.
Second, the share count. If a lead goes to up to 4 movers, ask how the cap is enforced and whether you face the same 3 competitors on every lead. Third, consent records. Ask whether the provider can produce consent documentation that names your company on each lead. A provider who cannot answer moves compliance risk to you. This is a question for your own counsel, not marketing advice.
Fourth, the source. Leads from a provider's own sites behave differently from leads bought from partner networks and resold at a markup. Ask what share of your leads comes from each. Fifth, the terms. For shared leads, expect prepaid billing and the right to pause. Network Leads, 99 Calls and MovingLeads.com all publish no-contract terms. A provider that wants a term commitment for shared leads charges exclusive prices for a commodity.
The list measures delivery and paperwork. Nothing on it raises the ceiling on what a resold form fill is worth.
Names that appear across the 2025 and 2026 lists include Network Leads, Moving.com, Equate Media, MoveAdvisor, iRelo, 99 Calls, Angi and HomeAdvisor, plus direct-mail data sellers such as MovingLeads.com. Most of these lists come from companies that sell leads or moving software, so treat any list, including this one, as a starting point for your own vetting.
Published 2026 rates: Network Leads charges $15 local and $20 interstate for a lead shared with up to 4 movers, $45 and $85 for an exclusive lead, and $60 and $100 for a live call transfer. 99 Calls charges a flat $24.99 for exclusive organic leads and reports $49 to $158 per exclusive Google Ads lead. MovingLeads.com sells direct-mail listing data at $0.35 per lead.
The one with the lowest cost per booked move on your routes, and no ranking can tell you which one that is. Run two providers side by side for the same period, tag every lead by source in your CRM, and divide spend by booked moves. At higher spend, compare both against your own Google Ads account bidding on deposit revenue.
Read them with care. Many rankings are published by companies that sell leads or moving software, and reviews measure delivery and support. They cannot measure cost per booked move, which only your CRM and your deposits show.
Yes. Carriers and brokers can both buy leads. On an owned Google Ads account the difference is the target: a carrier needs a higher return target than a brokerage.
Running ads on your own account and sending deposit revenue back to Google Ads. Offline conversion import, or enhanced conversions for leads for new setups, matches each deposit to its click, and Target ROAS bids toward the searches that produce deposits. One nationwide moving broker that did this replaced all third-party lead sources in 90 days, as documented in the LGG Media moving case study.
Vendor pricing: Network Leads, Pricing for Moving Companies, 99 Calls, Moving Leads, MovingLeads.com, Services and Pricing and Moving Authority, Moving Leads Provider, all retrieved September 2026. Provider lists: Network Leads, Top Moving Lead Providers (January 17, 2025) and Supermove, 7+ sites to find moving leads (updated June 5, 2025). Disclosure: MoverMatcher partner page. Platform mechanics: Google Ads Help, About offline conversion imports, About enhanced conversions for leads and About Target ROAS bidding. Results: LGG Media moving case study. Operator statements are from Juan Colicchio, founder of LGG Media, September 2026, and are labeled as such.
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