Attribution was the number one challenge for the client’s media buying team. The media buying team was unable to generate a consistent return on advertisement spend (ROAS) each week. They were unable to identify and scale profitably which advertising channel, campaign, adset was truly indeed generating new retainers. The lack of attribution was costing the client thousands of dollars in lost opportunity.
- Set up offline conversions by integrating the billing system (CRM) with the advertising platform.
- Leveraged sales data to create an ideal customer profile for each service offered by the client.
- The media buying team restructured the existing advertising campaigns and built new dynamic campaigns with the objective of spending advertising dollars for maximizing offline conversions.
- Created a continuous improvement plan using A3 methodology to standardized performance (ROAS).
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