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<rss version="2.0"><channel><title>LGG Media</title><link>https://www.lgg.media/</link><description>Performance marketing and attribution</description><language>en-CA</language>
<item><title>Multi-Location Marketing Agency: Four Questions to Ask First</title><link>https://www.lgg.media/blog/multi-location-marketing-agency/</link><guid isPermaLink="true">https://www.lgg.media/blog/multi-location-marketing-agency/</guid><pubDate>Thu, 08 Oct 2026 00:46:18 GMT</pubDate><description>How to choose a multi-location marketing agency: four questions on account ownership, bidding, measurement and fit, with LGG's answers.</description></item>
<item><title>Google Ads for Multiple Locations: One Account or Several</title><link>https://www.lgg.media/blog/google-ads-for-multiple-locations/</link><guid isPermaLink="true">https://www.lgg.media/blog/google-ads-for-multiple-locations/</guid><pubDate>Thu, 08 Oct 2026 00:44:45 GMT</pubDate><description>Google Ads for multiple locations: one account or several under a manager account, and the Google limits that decide it for a network.</description></item>
<item><title>Local Store Marketing: Google Ads Inside Brand Guardrails</title><link>https://www.lgg.media/blog/local-store-marketing-google-ads/</link><guid isPermaLink="true">https://www.lgg.media/blog/local-store-marketing-google-ads/</guid><pubDate>Thu, 08 Oct 2026 00:42:58 GMT</pubDate><description>Local store marketing in Google Ads: what the franchise rule says a store may do, and how to keep local campaigns inside brand standards.</description></item>
<item><title>Franchise Advertising Fund: Spending It in Google Ads</title><link>https://www.lgg.media/blog/franchise-advertising-fund-google-ads/</link><guid isPermaLink="true">https://www.lgg.media/blog/franchise-advertising-fund-google-ads/</guid><pubDate>Thu, 08 Oct 2026 00:39:41 GMT</pubDate><description>A franchise advertising fund pools money from every location. See what the disclosure rules require and how to track fund spend in Google Ads.</description></item>
<item><title>Maximize Conversion Value vs Target ROAS</title><link>https://www.lgg.media/blog/maximize-conversion-value-vs-target-roas/</link><guid isPermaLink="true">https://www.lgg.media/blog/maximize-conversion-value-vs-target-roas/</guid><pubDate>Mon, 05 Oct 2026 01:16:21 GMT</pubDate><description>Maximize Conversion Value spends the full budget for the most value; Target ROAS holds a return floor. When to use each, the risks, and when to switch.</description></item>
<item><title>Cross-Domain Conversion Tracking in Google Ads and GA4</title><link>https://www.lgg.media/blog/cross-domain-conversion-tracking/</link><guid isPermaLink="true">https://www.lgg.media/blog/cross-domain-conversion-tracking/</guid><pubDate>Tue, 29 Sep 2026 19:34:17 GMT</pubDate><description>Cross-domain conversion tracking for Google Ads and GA4: why a sale on a second domain loses the click, how the Google linker works, and what breaks it.</description></item>
<item><title>Bidding on Competitor Names in Google Ads</title><link>https://www.lgg.media/blog/bidding-on-competitor-names/</link><guid isPermaLink="true">https://www.lgg.media/blog/bidding-on-competitor-names/</guid><pubDate>Tue, 29 Sep 2026 19:34:17 GMT</pubDate><description>Can you bid on competitor names in Google Ads? What the trademark policy allows, why those clicks cost more, and how to judge the campaign on closed revenue.</description></item>
<item><title>Conversion Value From Persistency: How LGG Sets It</title><link>https://www.lgg.media/blog/conversion-value-template/</link><guid isPermaLink="true">https://www.lgg.media/blog/conversion-value-template/</guid><pubDate>Tue, 29 Sep 2026 01:55:26 GMT</pubDate><description>How LGG Media turns insurance persistency into projected lifetime value, and that value into the conversion value Google Ads bids on.</description></item>
<item><title>Google Ads Impact Award Winning Campaign: The Public Record</title><link>https://www.lgg.media/blog/google-ads-impact-award-winning-campaign/</link><guid isPermaLink="true">https://www.lgg.media/blog/google-ads-impact-award-winning-campaign/</guid><pubDate>Tue, 29 Sep 2026 01:55:19 GMT</pubDate><description>How the award-winning Google Ads campaign behind the 2026 Impact Award sent call values to Smart Bidding and scaled daily spend 26x, per Google's own record.</description></item>
<item><title>Google Ads Changes, Verified: September 2026</title><link>https://www.lgg.media/blog/google-ads-updates-september-2026/</link><guid isPermaLink="true">https://www.lgg.media/blog/google-ads-updates-september-2026/</guid><pubDate>Tue, 29 Sep 2026 01:54:35 GMT</pubDate><description>Google Ads updates from September 2026, each checked against Google's own help pages and blogs, with sources and what the change means for $100K+ accounts.</description></item>
<item><title>How Immigration Lawyers Get Clients: Lead Generation Options Compared</title><link>https://www.lgg.media/blog/how-immigration-lawyers-get-clients/</link><guid isPermaLink="true">https://www.lgg.media/blog/how-immigration-lawyers-get-clients/</guid><pubDate>Mon, 28 Sep 2026 21:12:05 GMT</pubDate><description>Immigration attorney marketing options compared: referrals, lead vendors, SEO, Local Services Ads and Google Ads, judged on cost per signed retainer.</description></item>
<item><title>How Much Do Moving Leads Cost in 2026?</title><link>https://www.lgg.media/blog/moving-leads-cost/</link><guid isPermaLink="true">https://www.lgg.media/blog/moving-leads-cost/</guid><pubDate>Sun, 27 Sep 2026 18:40:47 GMT</pubDate><description>Moving leads cost $15 to $100 each at published 2026 prices. How to turn that into cost per booked move, and why a 2:1 deposit-to-spend target replaces it.</description></item>
<item><title>Exclusive vs Shared Moving Leads: What Each Tier Buys</title><link>https://www.lgg.media/blog/exclusive-moving-leads/</link><guid isPermaLink="true">https://www.lgg.media/blog/exclusive-moving-leads/</guid><pubDate>Sun, 27 Sep 2026 18:40:30 GMT</pubDate><description>Exclusive moving leads cost 3 to 4.25 times shared leads at published prices. What the exclusive tier buys, what it cannot, and the lead no vendor sells.</description></item>
<item><title>Moving Lead Providers: What the Rankings Miss</title><link>https://www.lgg.media/blog/moving-lead-providers/</link><guid isPermaLink="true">https://www.lgg.media/blog/moving-lead-providers/</guid><pubDate>Sun, 27 Sep 2026 18:40:08 GMT</pubDate><description>Moving lead providers compared on their own published prices, from $15 shared leads to $100 live transfers, and the deposit signal no provider can sell you.</description></item>
<item><title>LGG Media Named to The Globe and Mail’s 2026 Ranking of Canada’s Top Growing Companies</title><link>https://www.lgg.media/blog/lgg-media-top-growing-companies-2026/</link><guid isPermaLink="true">https://www.lgg.media/blog/lgg-media-top-growing-companies-2026/</guid><pubDate>Fri, 25 Sep 2026 09:05:56 GMT</pubDate><description>LGG Media ranks No. 181 on The Globe and Mail's 2026 Canada's Top Growing Companies list, with 147% three-year revenue growth.</description></item>
<item><title>Exclusive Insurance Leads: Aged vs Live Transfer, and the LTV Math</title><link>https://www.lgg.media/blog/exclusive-insurance-leads/</link><guid isPermaLink="true">https://www.lgg.media/blog/exclusive-insurance-leads/</guid><pubDate>Sun, 13 Sep 2026 12:18:29 GMT</pubDate><description>Exclusive insurance leads compared: aged leads carry TCPA liability, inbound live transfers do not, and lifetime-value math decides what any source is worth.</description></item>
<item><title>Insurance Lead Companies: What Brokerages Should Know Before Buying</title><link>https://www.lgg.media/blog/insurance-lead-companies/</link><guid isPermaLink="true">https://www.lgg.media/blog/insurance-lead-companies/</guid><pubDate>Sun, 13 Sep 2026 12:16:26 GMT</pubDate><description>Insurance lead companies such as EverQuote, QuoteWizard and SmartFinancial, compared for brokerages: what they can see, TCPA liability, and LTV bidding.</description></item>
<item><title>How Much Do Roofing Leads Cost?</title><link>https://www.lgg.media/blog/roofing-leads-cost/</link><guid isPermaLink="true">https://www.lgg.media/blog/roofing-leads-cost/</guid><pubDate>Sun, 13 Sep 2026 11:23:45 GMT</pubDate><description>Roofing leads cost $25 to $200 shared and $40 to $550 exclusive in 2026, per vendor-published figures. The number that matters is cost per job sold.</description></item>
<item><title>Exclusive Roofing Leads: How to Tell What You’re Buying</title><link>https://www.lgg.media/blog/exclusive-roofing-leads/</link><guid isPermaLink="true">https://www.lgg.media/blog/exclusive-roofing-leads/</guid><pubDate>Sun, 13 Sep 2026 11:21:16 GMT</pubDate><description>Three products get sold as exclusive roofing leads. How to tell them apart, what the 25 to 50 percent premium buys, and the version no vendor sells.</description></item>
<item><title>Roofing Lead Providers: Score Them on Cost per Job Sold</title><link>https://www.lgg.media/blog/roofing-lead-providers/</link><guid isPermaLink="true">https://www.lgg.media/blog/roofing-lead-providers/</guid><pubDate>Sat, 12 Sep 2026 04:57:25 GMT</pubDate><description>Roofing lead generation companies compared on published 2026 pricing, what reviews cannot measure, and the math for holding any vendor to a 10 to 1 return.</description></item>
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