Marketing Strategies for the Automotive Industry

When it comes to researching cars, modern customers are turning to internet channels. According to Autotrader, more than 70% of millennials consider technology and infotainment features to be essential when buying a car. Additionally, 61% of automobile buyers use videos to complete their research. To conduct a successful vehicle campaign, automotive marketing will require cutting-edge digital marketing strategies.

The automotive industry, like any other, is expected to undergo significant changes this year. Automotive sector trends are always changing, and organizations must stay on top of them to be relevant.

Let us demonstrate how a competent marketing approach for your Automotive business can significantly improve your company.

We are a proudly Canadian company, and we work with a variety of clients across the world. Request your free digital marketing audit today to learn more about how our digital marketing strategies can work for your auto business.

The Process of Digital Marketing for an Automotive Company

Discovery Meeting for Your Auto Company

We want you to leave the discovery call knowing who we are and what we are capable of doing for your automotive company. Most importantly, we want to assure you that we understand your problem and that we will make a professional assessment to determine if we can help you or not.

Marketing Campaign Structure for Automotive Companies

Your automotive company requires new leads to grow. The focal point is to build a structure to properly attribute any sales to the original lead generation channel. The structure will allow our team to focus on scaling the marketing channel that is generating the highest profit margins for your automotive company.

Optimizing Sales Process for Automotive Companies

An efficient marketing process can generate a large influx of leads for your automotive company. This influx can overwhelm your sales team. We implement a system to increase the speed of response for your sales team, and also a scoring process to segment, and rank the most qualified leads who are ready to start the sales journey right away.

Scaling and Diversifying for Automotive Companies

What happens if your most profitable lead generation channels are pronounced dead overnight? During this stage, our goal is to diversify the acquisition of leads through new paid/organic marketing channels to help mitigate the risk of dependency on a single lead generation channel.

Creating a Marketing Strategy for an Automotive Company

1. Identify Your Marketing Goals
2. Understand Your Target Audience
3. Create Your Key Messages
4. Craft the Marketing Strategy
5. Analyze Data and Performance

Why You Should Use LGG Digital Marketing for Your Automotive Company

Our Industry Experience

We know what it takes for automotive companies to have successful digital marketing. We get you in front of the right people, at the right time, with the right message.

Honest Data

We can build targeted campaigns that target your preferred demographic using extensive research and in-depth data analysis. This boosts conversions and cuts down on squandered funds. Your automotive company will be backed by trustworthy data. 

We’re Collaborative

We work to compliment your team.

  • On-Brand: All efforts will always reflect your brand. 
  • Sharing Knowledge: We believe in building institutional skills to bring more value to your automotive company.

A Leader in Lead Generation

We can expand your customer base with your desired demographic via effective web marketing. We find your audience exactly where they are and help you obtain the conversions you want.

Marketing Services for an Automotive Company

Customer behavior has evolved when it comes to lead generation. In fact, 86% of customers will do their research online before visiting a dealership. This necessitates car dealerships not only meeting their potential consumers where they are with helpful information and guidance but also allowing them to take their lead generation efforts to the next level.

SEO

The process of creating a website customized for your dealership through optimization, link-building, content modification, and other efforts relevant to clients who want to buy a car or simply learn more about a certain make or model is known as SEO for the automotive business.

When we look at the car business, we can see how fierce the competition is. Auto retailers may be found around every corner, and the majority of them have websites. As a result, an increasing number of auto dealers are relying on “smarter” digital marketing, such as automotive PPC ads. Having a website is no longer sufficient.

The simple truth is that investing in automotive advertising is absolutely worth it. 

Whether you’ve already used social media in your automotive marketing strategy or are wanting to incorporate this vital component into your car dealer marketing, we’ve got you covered. You can reach a wide range of people via social media marketing. Furthermore, these platforms generate a significant amount of user data, allowing you to target certain demographics with relative precision and learn more about the customers who interact with you online.

Automotive content marketing may generate traffic to your dealership by providing helpful information, expanding your shopper demographic, enhancing your SEO, improving your social media, and even assisting your dealership’s reputation when traditional approaches have stalled. There are a lot of ways to engage customers, and they can drive a lot of traffic to your dealership’s website.

FAQ: Frequently Asked Questions about Marketing for Automotive Companies

Using our 5-step process for creating a Marketing Plan for an Automotive Company is a great place to start!

There are many marketing techniques that will be curated to create a perfect marketing strategy for your automotive company. Some marketing services that would be useful for an automotive company can include: Lead Generation, SEO (Search Engine Optimization), Content Marketing, SMM (Social Media Management), Paid Advertisements, etc.

Using paid advertisements for a car dealership or any automotive company can significantly improve performance if created and maintained correctly. 

Automotive companies can use Facebook ads, Instagram ads, TikTok ads, Snapchat ads, YouTube ads, Google ads, etc.

The car dealership industry has always used traditional methods like blow-up distractions and huge signs to get potential customers but the world has changed! Car dealerships can now use lead generation to create funnels to attract qualified candidates. 

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