Digital Marketing Strategies for Your Automotive Service Company
Do you know that there are currently more than 250 million vehicles registered in the US? This number should be especially exciting for vehicle service shops because it represents a sizable number of potential clients.
All motor vehicles, including cars, trucks, SUVs, vans, buses, and others, need routine maintenance, part replacements, and inspections. But why does a car owner pick one auto repair shop over another?
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Best Digital Marketing Techniques for Auto Service Companies
Several well-known car service marketing techniques have a history of success. These marketing strategies for auto repair shops may not be entirely original or novel, and many of them are already being employed by the biggest chains in the country.
That doesn’t mean you shouldn’t use these marketing strategies. It’s actually the ideal excuse to use tried-and-true auto service marketing strategies like those that are described below.
Optimize Your Website
Several auto repair shops that have been in business for decades still have little to no online presence beyond client reviews on geo-targeted websites maintained by businesses like Yelp and Google.
This does not, however, give you the ability to “own” your online messages and does not make it any easier for potential clients to contact you.
Your website is vital because of this. Your website serves as your online headquarters and should have all the details customers require about your auto center, your services, and any current discounts.
Search Engine Optimization (SEO)
Without a firm commitment to using strong SEO techniques to draw clients from the automotive industry, there is little use in your car dealership or auto parts store spending much on a website. Your ranks in organic search results can be raised with the use of SEO (i.e., unpaid search results).
When customers find you through an organic search, that’s a wonderful thing. They are more likely to view your company or content as highly relevant to their search if your sites rank highly in their organic search results. Organic searches have a specific goal in mind. They may assist your auto parts business to connect with a truck owner looking for a certain brand of radial tires you supply, or they may help your auto dealership connect with a car customer strongly eager to buy a hybrid vehicle you have in stock.
But if a strong SEO strategy isn’t operating in the background, it’s unlikely that these organic relationships will occur online. The following are foundational actions for creating an efficient automotive SEO strategy:
- Using relevant keywords for your industry will help you increase traffic.
- Creating material for your websites that is meaningful, helpful, and high quality and updating it regularly
- Improving your website with links to useful content from third-party websites
- Always monitor the results of your work and adjust your strategy to capitalize on current trends and shifting consumer wants and interests
Stay Active on Social Media
Even though you don’t have to use every social media platform, it’s important to use at least two of them. You might use social media networks like Facebook, Twitter, and LinkedIn as examples.
At least three postings per week are recommended, and you should make an effort to avoid being salesy in favor of having a conversation and sharing knowledge.
Here are some suggestions to get you going:
- Send links to articles relating to auto sector news.
- Discuss the need for seasonal car maintenance.
- Provide suggestions for routine upkeep or repairs.
- Share information from your service center, such as birthdays and other noteworthy occasions.
- Share pictures of unique cars that visit your facility
Inform your clients that you have a Facebook profile (or any other profile) and encourage them to like and follow it if they want to stay in touch. Just posting a tiny notice at your checkout counter or writing your website on any business cards or fliers you distribute can accomplish this.
Take Advantage of Email Marketing
Email might be the ideal technique to make sure that your clients think of you on a monthly basis and whenever they need auto repair.
You may be able to automatically send emails to existing clients to remind them when services like oil changes, tire rotations, and inspections are due, depending on the email marketing platform your business employs.
Pay-Per-Click Advertising (PPC)
Direct-to-consumer marketing includes PPC advertising. Each time a user clicks on one of the advertiser’s PPC ads and is directed to its website or app, hopefully, to complete a purchase, the advertiser gets charged by the platform hosting the ad (such as the search engine Bing, for example).
In automotive PPC, a dealership’s marketing department organizes an ad campaign to target a specific population, establishes a budget and bidding strategy, offers or produces a destination landing page, and then builds the PPC ad, which may include text, graphics, video, or all three.
How LGG Can Help You with Your Digital Marketing Needs
The ideas and internet marketing strategies we’ve covered here can be used to create a comprehensive internet marketing strategy for your company. Keep in mind that you don’t have to use or test every strategy at once: You can start out softly and gradually step up your efforts with a website and corporate blog.
If you’re unclear of where to start with your internet marketing plan or think you could use some expert guidance, go no further than LGG. Our team has helped companies like yours improve their websites, increase search engine traffic, and generate more online leads.