How to Get More Qualified Leads for Your Auto Service Company

Do you know that there are currently more than 250 million vehicles registered in the US? This number should be especially exciting for vehicle service shops because it represents a sizable number of potential clients.

All motor vehicles, including cars, trucks, SUVs, vans, buses, and others, need routine maintenance, part replacements, and inspections. But why does a car owner pick one auto repair shop over another?

We are a proudly Canadian company, and we work with a variety of clients across the world. Request your free digital marketing audit today to learn more about how our digital marketing strategies can work for your business.

Best Digital Marketing Techniques for Auto Service Companies

Several well-known car service marketing techniques have a history of success. These marketing strategies for auto repair shops may not be entirely original or novel, and many of them are already being employed by the biggest chains in the country.

That doesn’t mean you shouldn’t use these marketing strategies. It’s actually the ideal excuse to use tried-and-true auto service marketing strategies like those that are described below.

Optimize Your Website with Relevant Content

Several auto service shops that have been in business for decades still have little to no online presence beyond client reviews on geo-targeted websites maintained by businesses like Yelp and Google.

This does not, however, give you the ability to “own” your online messages and does not make it any easier for potential clients to contact you.

Your website is vital because of this. Your website serves as your online headquarters and should have all the details customers require about your auto center, your services, and any current discounts.

Automobile servicing companies can use various types of content on their website to generate leads and attract potential customers. Here are some examples of top pieces of content they can use:

Comprehensive Service Guides

Make thorough service guides that describe the various auto repairs the business offers. These instruction guides may cover routine upkeep, engine repairs, brake inspections, tire rotations, and other subjects. Online searches for specialized information by potential clients are common, thus presenting helpful resources can establish the business as an authority in the field.

Video Tutorials and Demonstrations

Make videos demonstrating various repair techniques and upkeep advice. With potential customers, visual content can help establish trust. Showing customers how the business completes specific tasks might inspire trust in the caliber of their services.

Customer Reviews and Testimonials

By using case studies and testimonials, you can emphasize the good things that customers have said about your business. Potential customers may decide to use a company’s services after hearing real-world examples of how they handled particular automotive problems and offered exceptional service.

FAQs and Troubleshooting Guides

Compile a list of frequently asked questions and troubleshooting guides to assist users who are facing common automotive problems. Providing helpful solutions can attract visitors and establish the company’s expertise.

Blog Posts on Automotive Tips and Trends

Keep a blog updated frequently with information on new technologies, automobile care advice, and developments in the automotive business. Share knowledge and details that could benefit car owners, establishing the business as a trustworthy information source.

Online Appointment Booking System

To make scheduling services easier, implement a user-friendly online appointment booking system. This ease of use may draw time-pressed clients who like digital appointment scheduling.

Search Engine Optimization (SEO)

Without a firm commitment to using strong SEO techniques to draw clients from the automotive industry, there is little use in your car parts or auto services store spending much on a website. Your ranks in organic search results can be raised with the use of SEO (i.e., unpaid search results).

When customers find you through an organic search, that’s a wonderful thing. They are more likely to view your company or content as highly relevant to their search if your sites rank highly in their organic search results. Organic searches have a specific goal in mind. They may assist your auto parts business to connect with a truck owner looking for a certain brand of radial tires you supply, or they may help your auto dealership connect with a car customer strongly eager to buy a hybrid vehicle you have in stock.

But if a strong SEO strategy isn’t operating in the background, it’s unlikely that these organic relationships will occur online. The following are foundational actions for creating an efficient automotive SEO strategy:

  • Using relevant keywords for your industry will help you increase traffic.
  • Creating material for your websites that is meaningful, helpful, and high quality and updating it regularly
  • Improving your website with links to useful content from third-party websites
  • Always monitor the results of your work and adjust your strategy to capitalize on current trends and shifting consumer wants and interests

Stay Active on Social Media

Even though you don’t have to use every social media platform, it’s important to use at least two of them. You might use social media networks like Facebook, Twitter, and LinkedIn as examples.

At least three postings per week are recommended, and you should make an effort to avoid being salesy in favor of having a conversation and sharing knowledge.

Content Variety

Share various kinds of content, such as how-to articles on car maintenance, driving safety advice, behind-the-scenes looks at your staff, customer success stories, and promotional items. This variation keeps people interested and adds value above and beyond simply promoting your business.

Visual Content

Showcase your services, services, and employees with the help of high-quality photos and videos. Users are more likely to pay attention to visual content, which can also successfully showcase your work’s expertise.

Educational Videos

Create short video tutorials or explainer videos about basic car maintenance tasks. These videos can position your company as an authority in the field and help users solve minor issues on their own, while also showing them the complexity of certain services that require professional assistance.

Customer Testimonials and Reviews

Share appreciation and reviews from happy clients. User-generated material is incredibly helpful for establishing credibility and trust.

Lead Generation Ads

Utilize social media advertising platforms to run lead generation campaigns. You can create ads that encourage users to sign up for exclusive offers, download resources, or request a callback for service inquiries.

Interactive Content

Run interactive campaigns like polls, quizzes, or contests related to cars and automotive knowledge. These activities can boost engagement and help you collect valuable insights about your audience.

Inform your clients that you have a Facebook profile (or any other profile) and encourage them to like and follow it if they want to stay in touch. Just posting a tiny notice at your checkout counter or writing your website on any business cards or fliers you distribute can accomplish this.

Always keep in mind that the aim of social media marketing is to develop rapport and trust with your audience. You may successfully create leads by offering helpful material, communicating with users, and demonstrating your skills. This can help you turn your social media followers into devoted clients.

Take Advantage of Email Marketing

Email marketing might be the ideal technique to make sure that your clients think of you on a monthly basis and whenever they need auto service.

You may be able to automatically send emails to existing clients to remind them when services like oil changes, tire rotations, and inspections are due, depending on the email marketing platform your business employs. Here are some of the best strategies you can use to get better lead generation results from email marketing:


Divide your email list into segments based on factors like location, type of service needed (e.g., regular maintenance, repairs), vehicle type, and engagement level. This allows you to send targeted and relevant content to specific groups.

Educational Content

Send emails on a regular basis with educational articles on how to take care of your automobile, maintenance advice, seasonal checklists, and other useful information. Promote your business as an authority in its field.

Promotional Offers

Periodically send exclusive offers and discounts to your email subscribers. These could be for specific services, seasonal promotions, or loyalty rewards.

Appointment Reminders and Follow-Ups

Send reminders for scheduled appointments, along with post-service follow-up emails to ensure customer satisfaction and encourage feedback.

Drip Campaigns

Create a sequence of emails that are sent out over time to gradually inform leads about your services and nudge them into taking the next action, such making an appointment or getting a quote.

Clear CTA (Call to Action)

Whether it’s ordering a service, downloading a resource, or getting in touch with your team, every email should contain a clear and appealing CTA that points recipients in the direction of the desired action.

Mobile Optimization

Ensure that your emails are mobile-friendly, as many recipients will be opening them on their smartphones.

A/B Testing

To find out what resonates most with your audience, try out various email styles, subject lines, and CTAs. Your email campaigns can be improved for greater outcomes with A/B testing.

Pay-Per-Click Advertising (PPC)

Direct-to-consumer marketing includes PPC advertising. Each time a user clicks on one of the advertiser’s PPC ads and is directed to its website or app, hopefully, to complete a purchase, the advertiser gets charged by the platform hosting the ad (such as the search engine Bing, for example).

In automotive PPC, a dealership’s marketing department organizes an ad campaign to target a specific population, establishes a budget and bidding strategy, offers or produces a destination landing page, and then builds the PPC ad, which may include text, graphics, video, or all three.

Keyword Research

Conduct thorough keyword research to identify relevant and high-intent keywords related to automobile servicing and repairs. Use tools like Google Keyword Planner to find keywords that potential customers are using in their search queries.

Location Targeting

Target your PPC ads based on geographical locations. This is especially important for local automobile servicing companies as it helps them reach customers within their service area effectively.

Ad Extensions

Make your PPC advertising more informative and captivating by using ad extensions. To provide more information and improve the likelihood of clicks and conversions, include site links, call extensions, location extensions, and callout extensions.

Ad Scheduling

Analyze data to determine the best times of day and days of the week to run your PPC ads. Schedule your campaigns strategically to maximize visibility during peak hours when potential customers are most likely to search for your services.

Copy Testing

Do You Need Help Getting More Qualified Leads for Your Automotive Servicing Company?

Rev up your lead generation with our tailored automotive servicing marketing solutions. Get access to targeted strategies, optimized PPC campaigns, and data-driven insights that will drive more qualified leads to your doorstep. Don’t miss out on potential customers – contact us today to boost your customer base and take your automotive servicing business to the next level!

How LGG Can Help You with Your Digital Marketing Needs

The ideas and internet marketing strategies we’ve covered here can be used to create a comprehensive internet marketing strategy for your company. Keep in mind that you don’t have to use or test every strategy at once: You can start out softly and gradually step up your efforts with a website and corporate blog.

If you’re unclear of where to start with your internet marketing plan or think you could use some expert guidance, go no further than LGG. Our team has helped companies like yours improve their websites, increase search engine traffic, and generate more online leads.