Marketing Strategies for the Cannabis Industry

In the cannabis sector, product demand isn’t always a guarantee of success for your dispensary. You must strike a balance between your customers’ and patients’ needs and your digital marketing plan. Invest in digital marketing to expand your brand’s reach, attract more prospects, and enhance sales, revenue, and profits, whether you’re promoting a cannabis business or an auxiliary firm that works with the marijuana industry.

Let us demonstrate how a competent marketing approach for your cannabis business can significantly improve your company.

We are a proudly Canadian company, and we work with a variety of clients across the world. Request your free digital marketing audit today to learn more about how our digital marketing strategies can work for your cannabis business.

The Process of Digital Marketing for a Cannabis Company

Step 1

Discovery Meeting for Your Cannabis Company

We want you to leave the discovery call knowing who we are and what we are capable of doing for your cannabis company. Most importantly, we want to assure you that we understand your problem and that we will make a professional assessment to determine if we can help you or not.

Step 2

Marketing Campaign Structure for Cannabis Companies

Your cannabis company requires new leads to grow. The focal point is to build a structure to properly attribute any sales to the original lead generation channel. The structure will allow our team to focus on scaling the marketing channel that is generating the highest profit margins for your cannabis company.

Step 3

Optimizing Sales Process for Cannabis Companies

An efficient marketing process can generate a large influx of leads for your cannabis company. This influx can overwhelm your sales team. We implement a system to increase the speed of response for your sales team, and also a scoring process to segment, and rank the most qualified leads who are ready to start the sales journey right away.

Step 4

Scaling and Diversifying for Cannabis Companies

What happens if your most profitable lead generation channels are pronounced dead overnight? During this stage, our goal is to diversify the acquisition of leads through new paid/organic marketing channels to help mitigate the risk of dependency on a single lead generation channel.

Creating a Marketing Strategy for a Cannabis Company

1. Identify Your Marketing Goals
2. Understand Your Target Audience
3. Create Your Key Messages
4. Craft the Marketing Strategy
5. Analyze Data and Performance

Why You Should Use LGG Digital Marketing for Your Cannabis Company

Our Industry Experience

We know what it takes for cannabis companies to have successful digital marketing. We get you in front of the right people, at the right time, with the right message.

Honest Data

We can build targeted campaigns that target your preferred demographic using extensive research and in-depth data analysis. This boosts conversions and cuts down on squandered funds. Your cannabis company will be backed by trustworthy data. 

We’re Collaborative

We work to compliment your team.

  • On-Brand: All efforts will always reflect your brand. 
  • Sharing Knowledge: We believe in building institutional skills to bring more value to your cannabis company.

A Leader in Lead Generation

We can expand your customer base with your desired demographic via effective web marketing. We find your audience exactly where they are and help you obtain the conversions you want.

Marketing Services for a Cannabis Company

Customer behavior has evolved when it comes to lead generation. The Cannabis Industry has evolved and become very dependent on digital marketing. Finding qualified leads online can create a greater flow of sales whether they’re in person or online sales. LGG has experience in marketing companies within the cannabis sector and finding leads that are ready to convert!

Google can be extremely strict with paid ads for Cannabis related content so many cannabis companies go straight to SEO. People can find your cannabis company through organic traffic on Google when we implement our proven SEO strategies for the cannabis industry.

Yes, it is true that cannabis advertising is against Google’s regulations. Companies have found ways to get around it, and they will continue to do so. We know how to get around Google’s regulations by thinking outside the box. 

The simple truth is that investing in cannabis advertising is absolutely worth it. 

We understand that using traditional paid advertising channels is difficult due to regulatory restrictions. As a result, growing an engaged social media following is a highly successful approach to engage with current consumers and interact with new ones. Your followers are more willing to share high-quality, hyper-targeted content with their friends for free when you develop it.

This positions your business as an industry thought leader and attracts new followers who you might not have found otherwise.

Any cannabis company looking to broaden its marketing strategy should consider cannabis content marketing. Content marketing takes numerous forms, including blogs, videos, podcasts, social network posts, and emails, among others.

FAQ: Frequently Asked Questions about Marketing for Cannabis Companies

Who is the target market for cannabis?

Although many people think that Cannabis is used by mostly the younger generation, that couldn't be further from the truth. The target demographic for cannabis is a full spectrum from 18-65+. 

That being said, the biggest group of people online for digital marketing would be ages 18-35. 

How much do dispensaries spend on marketing?

On a monthly basis, a dispensary should devote anywhere from 3 percent to 9 percent of revenues or more to marketing. Assuming a sales volume of $1 million per year, this equates to $2,500 to $7,500 every month.

How can I make my dispensary stand out?

Start by using our 5-step Marketing Strategy for a Cannabis Company!

How can a dispensary increase sales?

Lead generation for a cannabis industry can be a great place to start to guarantee an increase in sales.

Need Digital Marketing Help?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!