Marketing Strategies for Ecommerce Companies

Ecommerce marketing, particularly digital ecommerce marketing, is a tried-and-true strategy for growing brand recognition and generating sales for companies like yours. Your organization can leverage affordable channels like search, email, and social to expand your business with ecommerce website marketing.

Marketing is an important aspect of any ecommerce company since it connects distributors, producers, and wholesalers to ensure that your product reaches its intended audience. Determining the best techniques to advertise your ecommerce company, on the other hand, can require more time and work. The majority of businesses continue to rely on antiquated techniques that neither create results nor necessitate a significant amount of effort. 

 By employing content and thought leadership to advertise their products and services online, manufacturing organizations are attracting new prospects, maintaining existing consumers, and increasing sales.

In the ecommerce field, competition can be high, thus every marketing tactic that can elevate you above the competition should be implemented. Here are some suggestions to assist marketing directors in attracting and retaining clients who already use another retail provider. 

When utilizing their mobile devices to make online purchases, shoppers want their goods as swiftly and conveniently as feasible. Using web marketing to promote your business, brand, and goods gives you the chance to reach potential clients all over the world. Let us demonstrate how a competent marketing approach for your retail company can significantly improve your company.

We are a proudly Canadian company, and we work with a variety of clients across the world. Request your free digital marketing audit today to learn more about how our digital marketing strategies can work for your retail business.

What is Ecommerce Marketing?

Ecommerce marketing is the process of increasing brand recognition, sales, and customer loyalty for an online store or e-commerce site. Search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising are all used in e-commerce marketing.

Best Strategies for Ecommerce Website Marketing

Create Individualized Landing Pages

Start by describing the customers you are attempting to attract in unambiguous terms. Then, divide those customers into smaller groups. For instance, consider the kind of women that buy your items rather than simply stating that you wish to attract them.

Are the majority of your clients men? Do they have any particular jobs or sports interests? Do they care about topics like cooking or technology? Create specialized landing pages that are tailored to each demographic group.

Since every landing page must have entirely original material, this will take time. However, by tailoring your material to each section of your target market, you can produce a sales funnel that feels unique and improve the effectiveness of your e-commerce marketing strategy.

Acquire Email Addresses

There is no better audience to market to than someone who has already used your services, or who has at the very least chosen to get more information about what you have to offer. These individuals are excellent potential clients since they are already familiar with your brand and open to your marketing messages.

Take note of the email addresses of all customers who make purchases from your website, and invite site visitors to subscribe to an email newsletter. As part of your marketing plan for your e-commerce website, you may send out email campaigns using your database to send out exclusive coupons and offers.

Like we said with landing pages, as your database gets bigger, you might want to start segmenting it into more focused lists. This will enable you to promote to a more specialized audience and modify your material to appeal to particular demographics.

Be Sure Your Website Is Mobile-Friendly

You must ensure that customers can access your website via mobile devices in order to explore the web and make purchases, as many customers already do. Responsive design is the ideal method for accomplishing this.

As a result, customers will be able to explore your website and purchase your goods from almost anywhere in the world. Additionally, Google began using mobile friendliness as a ranking criteria in April 2015. This means that a mobile-friendly design is a must for ecommerce marketing if you want users to find you on search engines.

Promote on Social Media Platforms

While your website should be the primary component of your Internet marketing plan, it shouldn’t be the only one. You should keep an active presence on social media to increase your reach and engage with more potential clients.

It’s time to start if you don’t already have accounts on the big social media sites like Facebook, Instagram and Twitter.

Create profiles, invite your clients to follow you, and post engaging content like pictures, articles, and limited-time offers. You might even take a look at the platforms’ paid advertising possibilities once you feel at ease using them.

Reaching users that could be interested in your company using social media can be a terrific ecommerce digital marketing technique thanks to the various targeting capabilities that they provide.

Key Steps to Consider

1. Share Your Knowledge on the Topic

Are you a specialist on anything? Why not provide that knowledge to well-known blogs and media outlets via expert quotes, interviews, or articles?

While not all websites welcome guest writers or bloggers, some do demand high caliber content. Being published on websites other than your own can be a terrific way to increase exposure of your business, even though producing articles can be time-consuming and you might not enjoy the concept of sharing your knowledge for free. It might even directly influence sales if the website is ready to link to your e-commerce website.

2. Post Articles on Your Website That Discuss Your Products

You are not dependent on third parties to publish anything about your company.

Including educational materials on your website is another smart e-commerce marketing strategy. Make a blog for your company - there is more to your website than just product listings.

Utilizing keywords in your content will also help your website rank for a variety of search searches. More people will learn about your area of expertise and company as a result.

3. Suggest Related Products to Website Visitors

When individuals shop online, there is no salesman around to provide recommendations for more things. Your website must act as the salesperson for ecommerce marketing to be successful.

If your website isn't set up to offer product recommendations, you might want to hire a skilled developer to add the necessary code.

4. Be Sure to Manage Your Company's Reviews

A digital ecommerce marketing plan is close to impossible without reviews. Reviews can help your products appear in related searches if you sell your goods on websites like Amazon.

In addition to influencing purchasing behavior, reviews build client trust in your company.

The right response can convert a dissatisfied client to a pleased one and demonstrate to other customers that your company pays attention to feedback, even if you just receive a few unfavorable reviews.

Focusing on customer feedback, whether it comes from Amazon, Facebook, Google, or other platforms, can have a significant positive impact on your company.

Why You Should Use LGG Digital Marketing for Your Ecommerce Company

Our Industry Experience

We know what it takes for ecommerce companies to have successful digital marketing. We get you in front of the right people, at the right time, with the right message.

Honest Data

We can build targeted campaigns that target your preferred demographic using extensive research and in-depth data analysis. This boosts conversions and cuts down on squandered funds. Your ecommerce company will be backed by trustworthy data. 

We’re Collaborative

We work to compliment your team.

  • On-Brand: All efforts will always reflect your company. 
  • Sharing Knowledge: We believe in building institutional skills to bring more value to your ecommerce company.

A Leader in Lead Generation

We can expand your customer base with your desired demographic via effective web marketing. We find your audience exactly where they are and help you obtain the conversions you want.

The Best Marketing Services for Your Ecommerce Company

To satisfy our customer’s precise criteria, we can quickly target leads from the ecommerce market. We can understand and commercialize novel ecommerce solutions because of our engineering, financial, and marketing skills. We provide complete strategic marketing services, such as lead generation and business growth programs, to our clients. From prospect identification to appointment setup to formal proposal submission, negotiations, and sales contracts, our professional technical marketing personnel can handle the whole sales process.

As an ecommerce business, you must ensure that your clients have access to new products and services. Isn’t it past time for your marketing to give your business a regular stream of the website traffic and new leads it needs to stay afloat?

This is exactly what search engine optimization (SEO) can do for your ecommerce business. People are increasingly turning to the Internet to conduct company research and make purchases of goods and services. In fact, more than 70% of people conduct online research before deciding to become customers. You can catch some of that traffic and discover new customers using SEO for ecommerce companies.

To stand out from the competition and attract new customers as the sector grows, you’ll need a complete digital marketing approach. Paid advertising can help you generate leads and sales as part of your ecommerce marketing plan.

The simple truth is that investing in ecommerce advertising is absolutely worth it. 

Ecommerce social media marketing is also a great area to grow your brand. People will come to know your brand’s personality and ideals if you post on a regular basis and regularly.

Sharing instructional content might help your company position itself as a thought leader in your sector. People will regard you as a valued resource if you give high-quality information and deliver answers.

Ecommerce companies may use content marketing to better reach their target audiences, bridge knowledge gaps, and explain their products and services in a way that is accessible, informative, and engaging. By offering clients with information that they are interested in, you may create long-term contentment.

FAQ: Frequently Asked Questions about Marketing for Ecommerce Companies

How do you market to ecommerce companies?

Using our 5-step process for creating a Marketing Plan for your Ecommerce Company is a great place to start!

There are many marketing techniques that will be curated to create a perfect marketing strategy for your ecommerce company. Some marketing services that would be useful for ecommerce can include: Lead Generation, SEO (Search Engine Optimization), Content Marketing, SMM (Social Media Management), Paid Advertisements, etc.

How much do ecommerce companies typically spend on marketing?

The typical marketing expenditure for every eCommerce business is from 5 to 12 percent of sales. If your business is young (or just really ambitious! ), you should probably invest closer to 12% to support rapid expansion.

Why do ecommerce companies advertise?

They advertise for the same reason that every other large corporation does: to establish brand awareness. Brand recognition aids in the sale of their product, add-on services, agenda, and other services. 

What are the benefits of ecommerce marketing?

Some of the benefits of ecommerce marketing include:

  • improved fusion of marketing and merchandise
  • increased consumer attention
  • greater individualization
  • cross-channel attribution made easier
  • scalable and adaptable
  • comprehensive marketing portfolio
  • specific customer profiles
  • enhanced reporting and optimization

Need Digital Marketing Help?

A variety of methods can be used to carry out internet marketing. When creating your marketing plan, it’s critical to keep your target market in mind. Make sure your marketing initiatives are pertinent to your customers in order to generate sales.

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your retail business ASAP!