Marketing Strategies for Law Firms and Legal Services

For an evident reason, digital marketing for law firms is a major topic. According to a recent study, one-third of all prospective clients begin their search for a lawyer online. Firms that do not have a strong online marketing strategy immediately reduce their potential client base by 33%.

But how do you develop online marketing strategies that will allow your law firm to stand out and gain clients? And how will you know if your law firm marketing dollars are yielding a high rate of return? To be successful, you must focus on your target clients, discuss that you have what they want, and start building trust and credibility. Having a comprehensive digital marketing strategy is one of the most powerful growth levers you can use. To be successful, you must focus on your target clients, discuss that you have what they want, and start building trust and credibility. Having a comprehensive digital marketing strategy is one of the most powerful growth levers you can use.

Marketing is critical in assisting law firms in creating, communicating, and providing value to their target market. Customers, rather than products or services, are the starting point for modern marketers. They are more concerned with developing a long-term relationship than with completing a single transaction. Their goal is to increase consumer satisfaction so that they will return to the same company. Market analysis, product innovation, distribution, pricing, advertising, promotional sales, and sales management are just a few of the traditional methods used by marketers. To attract customers through messages and offers, these methods must be supplemented with new ones that are related to new technology and new concepts.

By employing content and thought leadership to advertise their products and services online, law firms are attracting new prospects, maintaining existing consumers, and increasing sales.

In the legal field, competition can be substantial, thus every marketing tactic that can elevate you above the competition should be implemented. Here are some suggestions to assist marketing directors in attracting and retaining clients who already use another lawyer or legal company. 

Let us demonstrate how a competent marketing approach for your law firm can significantly improve your company.

Types of Law Practice

We are proudly a Canadian company, and we work with a variety of clients across the world. Request your free digital marketing audit today to learn more about how our digital marketing strategies can work for your legal services.

The Process of Digital Marketing for a Law Firm

Step 1

Discovery Meeting for Your Legal Services

We want you to leave the discovery call knowing who we are and what we are capable of doing for your law firm. Most importantly, we want to assure you that we understand your problem and that we will make a professional assessment to determine if we can help you or not.

Step 2

Marketing Campaign Structure for Legal Services

Your law firm requires new leads to grow. The focal point is to build a structure to properly attribute any sales to the original lead generation channel. The structure will allow our team to focus on scaling the marketing channel that is generating the highest profit margins for your legal company.

Step 3

Optimizing Sales Process for Real Estate Agencies

An efficient marketing process can generate a large influx of leads for your law firm. This influx can overwhelm your sales team. We implement a system to increase the speed of response for your sales team, and also a scoring process to segment, and rank the most qualified leads who are ready to start the sales journey right away.

Step 4

Scaling and Diversifying for Law Firms

What happens if your most profitable lead generation channels are pronounced dead overnight? During this stage, our goal is to diversify the acquisition of leads through new paid/organic marketing channels to help mitigate the risk of dependency on a single lead generation channel.

Creating a Marketing Strategy for a Legal Services Company

1. Identify Your Marketing Goals
2. Understand Your Target Audience
3. Create Your Key Messages
4. Craft the Marketing Strategy
5. Analyze Data and Performance

Why You Should Use LGG Digital Marketing for Your Legal Agency

Our Industry Experience

We know what it takes for legal companies to have successful digital marketing. We get you in front of the right people, at the right time, with the right message.

Honest Data

We can build targeted campaigns that target your preferred demographic using extensive research and in-depth data analysis. This boosts conversions and cuts down on squandered funds. Your real law firm will be backed by trustworthy data. 

We’re Collaborative

We work to compliment your team.

  • On-Brand: All efforts will always reflect your brand. 
  • Sharing Knowledge: We believe in building institutional skills to bring more value to your legal company.

A Leader in Lead Generation

We can expand your customer base with your desired demographic via effective web marketing. We find your audience exactly where they are and help you obtain the conversions you want.

Marketing Services for Your Law Firm

To satisfy our customer’s precise criteria, we can quickly target leads from the legal services market. We can understand and commercialize novel law firm solutions because of our engineering, financial, and marketing skills. We provide complete strategic marketing services, such as lead generation and business growth programs, to our clients. From prospect identification to appointment setup to formal proposal submission, negotiations, and sales contracts, our professional technical marketing personnel can handle the whole sales process.

As a legal business, you ensure that your clients have access to new and helpful services. Isn’t it past time for your marketing to give your firm a regular stream of the website traffic and new leads it needs to stay afloat?

This is exactly what search engine optimization (SEO) can do for your law firm. People are increasingly turning to the Internet to conduct company research and make purchases of legal services. In fact, more than 70% of people conduct online research before deciding to become customers. You can catch some of that traffic and discover new customers using SEO for legal services agencies.

To stand out from the competition and attract new customers as the sector grows, you’ll need a complete digital marketing approach. Paid advertising can help you generate leads and sales as part of your legal services marketing plan.

The simple truth is that investing in advertising for your law firm is absolutely worth it. 

Social media marketing for law firms is also a great area to grow your brand. People will come to know your brand’s personality and ideals if you post on a regular basis and regularly.

Sharing instructional content might help your company position itself as a thought leader in your sector. People will regard you as a valued resource if you give high-quality information and deliver answers.

Legal agencies may use content marketing to better reach their target audiences, bridge knowledge gaps, and explain their products and services in a way that is accessible, informative, and engaging. By offering clients with information that they are interested in, you may create long-term contentment.

FAQ: Frequently Asked Questions about Marketing for Law Firms

How do you market for legal agencies?

Using our 5-step process for creating a Marketing Plan for Law Firms is a great place to start!

There are many marketing techniques that will be curated to create a perfect marketing strategy for your legal services company. Some marketing services that would be useful for lawyers can include: Lead Generation, SEO (Search Engine Optimization), Content Marketing, SMM (Social Media Management), Paid Advertisements, etc.

How much do real estate agencies typically spend on marketing?

Most agents suggest you spend about 10% of your commission income on marketing. But if you're just getting started, that might not amount to much. This will vary depending on how big or small the company is. However, there is always room for growth.

Why do real estate companies advertise?

They advertise for the same reason that every other large corporation does: to establish brand awareness. Brand recognition aids in the sale of their product, add-on services, agenda, and other services. 

How do I get more clients for my law firm or legal service?

You can use various marketing methods to attract your initial clients if you're a new lawyer.

Here are some examples of how Search Engine Marketing (SEM) or Google Ads Help Lawyers Find New Clients:

  • referrals from family and friends
  • internet searches
  • referrals made by other attorneys
  • directory of the law

Need Digital Marketing Help?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!