Digital Marketing for Business Law Firms

Create and Optimize a Google My Business Page

While internet marketing might assist your law firm’s potential customer base expand outside your local area, it’s still crucial to capture the attention of those in your immediate vicinity. Google My Business assists local companies (including legal firms) by making it simple to manage their listings in Google search results.

Start with the fundamentals when building a Google My Business profile—list your legal firm’s name, address, and contact information. When someone searches for law firms in their region or your company by name, your firm’s listing will appear in the Google maps view, helping you stand out from the competition.

You can also use Google My Business to add material and updates so that new clients can learn more about your company. Furthermore, when using Google My Business to obtain new clients, an integration with Clio that allows potential clients to schedule consultations directly from your Google My Business listing can be beneficial.

Take Advantage of Social Media

The best way to directly engage with potential customers is through social media marketing. Clients can ask inquiries and learn more about your law firm’s operations. Clients can learn about its operating hours, practice area expertise, and direct contact information through social media. Prospective and current clients can even book meetings via social media.

Using social media to showcase your firm’s approach, principles, and expertise will also help clients feel more connected to you and increase your reach to individuals who might not have discovered you otherwise.

While there are numerous social media networks (Facebook, Twitter, and LinkedIn), you are not required to be present on all of them. The following is a high-level description of how various platforms can benefit legal firms:

• Facebook: Many people use Facebook to connect on a more intimate level with friends, family members, and brands they like. Unless they are extremely specialized, most law firms, regardless of practice area, would benefit from being on Facebook (such as business and compliance law).
• Twitter: This medium can be beneficial to law firms, but it is dependent on your target demographic. Twitter is well known for being a source of legal news for various media outlets. This channel will benefit relatively niche businesses (such as sports law, entertainment law, and intellectual property law).
• LinkedIn: Law firms that provide legal services to businesses and business executives should be on LinkedIn. LinkedIn will be most beneficial to practice areas such as business and compliance, corporate law, and even administrative law.

Make the User Experience of Your Website a Top Priority

Making your firm’s website user experience a priority and ongoing project is another of our digital marketing tips for law firms. If you’ve ever ordered takeout, you’ve probably tried to search a restaurant’s menu on their website only to become hopelessly lost. While lawyers do not sell food, the same concepts apply—there is nothing more aggravating than being unable to access the information you require.

All legal companies should have an easy-to-navigate website that provides clients with clear, plain information about their services. Your company’s website should also provide information on how to contact you and your business hours. Connecting your website to your practice management software, WordPress integration, is one method to make this experience more seamless. This allows you to simply streamline the route from website users to customers.

Adopt SEO Best Practices

Search engine optimization (SEO) is a marketing idea that appears to be far more sophisticated than it is. When people use a search engine like Google, the purpose of SEO is to present them with the best possible answer to their inquiries.

SEO entails creating high-quality content, providing a positive user experience, and enhancing the technical parts of your website (like loading speed). It also entails expanding the amount of high-quality websites that connect to your website.

SEO seeks to understand what search engine users are looking for, why they are looking for it, and what answers they require. Before developing an SEO plan, every legal company needs to have a basic understanding of SEO. When you initially start out in the realm of SEO, there is a lot to learn. But as you learn more, it becomes a lot easier. You may also hire a law firm marketing professional to assist you with your SEO strategy.

Use Email Marketing

The first four digital marketing tips for law firms are mostly concerned with assisting potential clients in discovering and growing your reach. Email marketing, on the other hand, is a medium that targets those who have already heard of you, keeping your firm top of mind. Top-of-mind awareness is the goal of having your law company be the first firm that comes to mind when potential clients think of a legal service provider. For business law, this would usually include clients on retainer.

Email marketing should be used by every law practice. It’s one of the finest ways to market to people already in your network and keep them up to date on the newest events at your company.

Analyze the Internet Marketing Outcomes of Your Legal Company

Measuring your marketing efforts is one of the most critical digital marketing advice for law companies. “What gets measured, gets managed,” famously stated Peter Drucker, a consultant and educator whose insights helped establish the current underpinnings of modern business.

But, it is difficult to manage your marketing if you do not track your results and make strategies for improvement. Each of the five techniques listed above has its own set of metrics and performance indicators. Knowing what those success indicators are for your company and how to get there is just as crucial as developing the campaigns themselves.