Lead Generation for Construction Companies
Homeowners, landlords, business owners, and property managers need to know they can rely on the people in charge of their project to complete quality work on time and within budget. If you want your company to gain trust and sign more contracts, you must have a contractor lead generation strategy in place.
Getting leads for contractors requires far more effort than simply launching an ad campaign, and, contrary to popular belief, paying for a spot on a billboard or local TV station will not result in a flood of phone calls. There are so many businesses vying for the attention of the same potential customers, that they must conduct research and weigh their options before making a decision.
However, in order to even be considered, you must first attract the attention of potential clients and demonstrate that you are worth contacting. This means striking a balance between aggressive sales pitches and generic, informative marketing messages. You will most likely be unsuccessful in gaining new clients if you fall into either of these extremes.
Top Platforms
Google Ads
Google Ads, previously Google AdWords, is a difficult technology to master. When used in conjunction with effective Search Engine Optimization (SEO), Google Ads can help you attract more visitors to your website and generate more leads, resulting in more products being sold. While it can be quite beneficial to your construction company, a poor campaign can squander both money and time.
Every day, Google handles over 3.5 billion searches, making it the most used search engine in the world. However, Google Ads isn’t something you can pick up overnight or use as a one-time marketing approach; it necessitates ongoing monitoring and changes.
Google My Business
A good place to start is with your Google My Business listing. Anyone searching for “commercial construction company near me” will be directed to a search engine results page that highlights businesses with Google My Business listings.
A Google My Business account offers more than just a location to create business listings for Google Search and Maps. It can also be used to acquire directions, inquire about something, or make a reservation. These actions are tracked by Google and displayed in the Google My Business dashboard’s Insights section.
The better your listing, the more optimized it is. At the very least, claim your construction company’s Google My Business listing and update your service area information. The service area business details allow you to specify which areas you serve customers in, where your company is located, and other information.
Don’t be surprised if we tell you that 94 percent of marketing professionals use Facebook to promote their products and services. As a result, as a general contractor, you should benefit from Facebook marketing as well. Facebook advertising is, without a doubt, the most visible way to market and brand a construction company. This is a requirement for all construction companies. It’s simple to understand how lead generation for contractors works with Facebook. You will want to do things like branding, conceptualizing ads, and setting goals.
As a contractor, you should also be aware that Facebook ads alone will not provide much benefit in terms of increasing sales. Your construction company’s website, combined with the communication and persuasion skills of your design and marketing team, will take Facebook marketing for lead generation to the next level.
Instagram is another tool that you can use to market your business, regardless of the industry in which it operates. You can share content in a variety of ways on the platform. You can upload images and videos as permanent posts with captions or as 24-hour stories with text that can be added later. That’s only the tip of the iceberg.
Instagram may have started as a platform for people to share images with their friends and followers, but using Instagram for marketing is now less of a choice and more of a necessity. If you are not using social media to market your business, you are most likely missing out on increasing brand awareness, generating leads, and possibly even closing sales!
Instagram Business makes it possible for business accounts to do just that. Businesses can keep track of everything in their account, including their stories, posts, and followers. Business accounts can also create, launch, and monitor advertisements.
LinkedIn is currently underutilized as a mainstream advertising platform since it allows brands to target relatively narrow demographics. This implies that companies are more likely to get in front of their intended target audience first – and that the consumer is less likely to be bombarded with adverts, as is the case on Facebook.
Create a professional and informative LinkedIn profile to optimize your presence. Use the advanced search tool to find potential contacts in your market, and be sure to participate in groups and share valuable content.
YouTube
YouTube is the world’s largest and most popular video-sharing platform, allowing content creators to access a global audience with only a few clicks. YouTube is a terrific tool for businesses to engage new prospects and turn viewers into customers.
YouTube is an important marketing channel for promoting your business by providing useful content for viewers to consume. It is neither difficult nor costly. All it takes is a topic, some research, planning and preparation, and a friendly demeanor. People nowadays don’t even read recipes; they watch them! Videos are simple to consume. They are the next best thing to meeting someone in person, and they are extremely useful. And, thanks to Google and a little SEO, it’s easy to find!
TikTok
Introducing your business on TikTok will provide you with extensive exposure to massive audiences all over the world. With TikTok’s 500 million global users, there’s always the possibility of growing your business and getting more exposure through other social media platforms.
When using TikTok as a marketing strategy, it is critical to come up with new ideas. If it’s working well for other businesses, why shouldn’t it work well for you as well? Because the platform focuses on community engagement and hashtags, repurposing existing content for your own TikTok entry is simple. However, don’t forget to add your own marketing spin.
Lead Generation Methodologies and Tactics for Construction
Call to Action
This is the most effective method for generating leads from your website. Any button or page on your construction website that encourages a lead to take action is referred to as a call-to-action. Buttons like “Request a Quote” and “Get a Project Bid” are simple to implement and make generating leads a breeze.
When you make calls-to-action available and visible on your website, you make it simple for a qualified lead to convert when they’re ready to speak with your sales team.
Search Engine Optimization (SEO)
The process of entering one or more search terms into a search engine is known as organic search. Organic search results are placements on a Search Engine Results Page (SERP) that take place as a result of their significance to the search terms entered into the search engine. These exclude the advertisements that appear at the top and bottom of the results page.
Search Engine Optimization is essential for your website in order for it to rank higher on the SERP for keywords related to your construction company. When done correctly, it will enable your prospective customers to find your company when they search for the products or services you offer.
Run PPC Ads
Ads are generally disliked by consumers. On the other hand, advertisements are still an efficient technique to create leads. Because complicated algorithms and data sets are used to target the proper people, digital pay-per-click (PPC) ads are effective. Simply select a budget, manage your advertising campaigns, and assess your return on investment.
Google AdWords is the most widely used PPC ad service. However, you can also use Facebook and other famous social media sites to advertise.
To reach the top of the search rankings, construction companies employ PPC ad solutions like Google AdWords. In general, they’ll concentrate on keywords that their potential clients type into search engines.
Provide Helpful Content
More traffic equates to more leads. You will get more traffic if you publish more content. Create how-to guides, ebooks, and other freebies that provide useful information to people looking to repair or renovate their home.
Consumers place a high value on content. When they have questions or need information, they go to Google. They look for videos and blog posts that will provide them with the information they require.
You will become an authority in your field if you create content. When your information is useful, customers will remember your company. Even if they don’t require your services right now, they will remember your company when they do.
Create a Lead Management Strategy
As you produce new leads, you must keep in touch with them on a regular basis. This would be simple if every lead was the same. But they aren’t—some are eager to begin a project right away, while others have never heard of your company. The only way to keep all leads interested is to communicate and interact with each one.
Most leads will receive an introduction to your company, a needs analysis, a personalized solution, and an opportunity. However, the time it takes to sell will be determined by other factors. Those who are familiar with your company and its offerings will convert faster than those who are unfamiliar with it. When you understand how to approach each individual lead, you will convert more of them into paying customers.
Budgeting Lead Generation for Construction
Many contract workers, remodelers, and construction firms rely on word-of-mouth marketing, but it is not dependable or sustainable in the long run. When word-of-mouth marketing and referrals slow, it may be difficult to find new clients. We want you to consider whether you are charging enough for your projects to cover even a small marketing budget. For example, if you can only budget around 1% of your revenue for marketing, you may not be charging enough for your services to have a satisfactory marketing budget. You may need to charge more in order to have a more healthy marketing budget.
How LGG Can Help
Every day at LGG, we go out hunting for new consumers for you. We handle all of the legwork required to get your sales team in front of qualified decision-makers at the dealerships you represent. Using our own prospecting database and cutting-edge marketing strategies, we generate high-quality sales-ready leads for your marketing team. We also specialize in finding high-quality sales leads for your business that will result in great results.