Lead Generation Services for Energy Industry

By LGG Media

Your company’s capacity to achieve new levels in your sector is enhanced by a multi-faceted lead creation strategy. Custom campaigns from LGG give you top-tier sales structures to propel your company forward. Our B2B lead generating services use tried-and-true approaches to help you boost revenues and scale faster.

Top Platforms

Google Ads, previously Google AdWords, is a difficult technology to master. When used in conjunction with effective Search Engine Optimization (SEO), Google Ads can help you attract more visitors to your website and generate more leads, resulting in more items being sold. Google Ads is one of the most effective platforms for contacting new members of your local target market, and it could be the tool you need to find the people you need.

Google Ads operates on a pay-per-click (PPC) basis. This means you can use Google to target a specific keyword for the ads you’ve created and place bids on that keyword to compete with others who want it. You decide how much you’re willing to pay for an ad placement and how much you’re willing to pay per day for ads. If you win the bid, your ad will be displayed in the search results.

Google My Business

You can quickly connect with customers across Google Search and Maps with a Google My Business account. You have a very little probability of showing in the local pack and Google Maps result without a well-optimized GMB listing.

You may access your dashboard after validating your location and begin adding your business information and optimizing your listing. Remember that if you optimize Google My Business appropriately, it can help you receive more website visitors and phone calls.

One of the primary advantages of Google My Business is that it makes updating and standardizing your own information across Google Search, Google+, and Google Maps easier than ever. It’s kind of like a one-stop-shop control panel for your company’s public-facing presence on Google properties.


It’s no secret that Facebook has a massive following. There are currently nearly 3 billion monthly Facebook users, with 1.84 billion of them accessing the site on a daily basis. As a result, Facebook is an excellent platform for promoting your energy services and placing ads.

Nonetheless, advertising on Facebook necessitates some careful planning, not only in terms of how you spend your money, but also in terms of how you construct your ads.

You will want to use the following Facebook methods in order to sell more products, scale your company, and grow a larger community of members who will advocate for your business:

  • Facebook page
  • Facebook Groups
  • Facebook Ads
  • Facebook Marketplace

Allow our team to do the thinking for you and implement the most cutting-edge Facebook marketing strategies to propel your company forward.


Instagram is used to engage with people through videos and images, which allows you to be as innovative as you wish with your marketing communications. Many companies utilize Instagram to make it simple for potential clients to contact and interact with their business. There are a variety of ways to accomplish this on Instagram, but to get the greatest results, keep the following ideas in mind:

  • Post a strong image. Make sure the image you post is something the audience can relate to. You will want high-quality visual content that catches the eye and draws them in, but at the same time isn’t too much to look atl. 
  • Make sure you have a clear, engaging caption that is not too lengthy. It is also a good idea to use a CTA (Call-to-Action) in Instagram stories that will invite the viewer to interact with the company such as “Swipe up to learn more!” or “Click the link in our bio!”
  • Post story highlights: If your nonprofit regularly shares stories on Instagram, create custom Highlight covers with a graphic design tool or a mobile app to make a strong first impression. This way, the people who visit your Instagram can see the most important posts and links on your page.
  • Post frequently. If you want potential viewers to be fully engaged in your Instagram presence, use it on a regular basis. According to studies, brand accounts with the most followers post a minimum of 2 to 3 times each day on average. 
  • Engage with your audience. Take the time to respond to anybody who comments on your post and start a conversation. If someone expresses a concern or sends you a message or comment, be sure to respond as soon as possible.
  • Add your account category and contact information. Under Edit Profile > Category, add the category “nonprofit organization.” You can also add contact information, which will add a “Contact,” “Call,” or “Email” button to your profile depending on which contact information you provide. If you are a nonprofit with a physical location, such as a museum or zoo, include your address as well.

Instagram is a hashtag-heavy platform, with many of its users searching for keywords and hashtags to find good content (or even following hashtags that interest them). You can drive a lot of traffic to your account if you use the right amount of the right hashtags in the right places.


According to research, LinkedIn is the most popular social media platform for establishing B2B lists. Release informative material that will certainly attract your target market and ideal clients to generate qualified leads on your network. Aside from generating backlinks to your website, blogging on LinkedIn Pulse is an excellent way to demonstrate that you are a thought leader in your field.

LinkedIn Ads are an effective marketing tool that can help your company reach a professional audience. In addition to more precise targeting options, LinkedIn enables advertisers to run campaigns with clearly defined objectives such as brand awareness, lead generation, and engagement.

There are a handful of different ads you can use on LinkedIn as an energy business including sponsored content, sponsored in mail ads, text ads and dynamic ads. This being said, you will want to make sure you are familiar with each kind of ad in order to figure out which will be best for your company.


Although YouTube is mostly used for video and streaming, it is helpful to look at it in the same way as your other social media accounts. You share content that piques your audience’s attention and pleases them. You may also turn participation into action by linking to your website and contribution pages.


TikTok videos can take a variety of styles, ranging from comic performances to strictly educational instructions. To meet your energy utility’s social media goals, choose one — or a combination of many — of these forms.

  • Education. Through educational movies, show clients how to interpret their energy bills and how time-of-use prices work.
  • Hacks for your life. Offer fast energy-saving recommendations to your audience, whether it’s changing an air filter or converting to LEDs.
  • Awareness. To establish trust and stimulate adoption of products and solutions, inform viewers about your utility’s efforts in energy efficiency and renewable energy sources.
  • Comedy. To educate viewers and put a smile on their faces, share safety tips and do’s and don’ts in the guise of an amusing story.

Lead Generation Methodologies and Tactics for Energy Services

Consumers are curious about renewable energy, but it is difficult to discover them and convert them into customers. This is where renewable energy lead generation can help. To expand your firm and provide clients with green energy, you’ll need effective lead generation tactics. Below, we have included the top strategies you should take into consideration when trying to build leads for your energy service.

Search Engine Optimization (SEO)

To attract more qualified leads, one of the most important things you can do is create content that your target clients want to know about and then direct them to your website. Blog entries, infographics, eBooks, and videos are common formats for this content. Setting up buyer personas is critical for defining who your ideal customers are for your content. When it comes to SEO, keyword research is one of the most significant aspects to consider. You want to be found first, not last, in search engines. Include keywords that are pertinent to the topic of your article. You’re looking for terms with a lot of low hanging fruit.

Email Marketing

Those who sign up for your email list are most likely qualified leads because they want to hear from you on a frequent basis.

By addressing each user by name, you may customize your emails. You may also divide your email list into groups and send various emails to each group based on their preferences. You can segment your subscriber list based on demographics, interests, stage of decision-making, and other things, for example.

Update Content Frequently

Another effective lead generation strategy for green energy is content marketing. Most consumers aren’t energy experts, so they’ll probably have a lot of questions before making a buying decision.

That is why developing informative content is so beneficial for generating renewable energy leads. Create material that addresses frequent questions, and individuals searching for sustainable energy will come across it.

Content can be created in a variety of media, including blog entries, videos, and infographics. Share this information via social media, email, and other methods after posting it to your blog or website.

Users will become familiar with your organization and see you as a valued resource as a result of this information. They may request a quote or take another action that qualifies them as a qualified lead if they’ve consumed enough content to be relatively well-informed.

Stay Updated on Social Media Posts

Original content, such as blog articles and videos, as well as updates about your organization and initiatives, may all be shared on social networking networks. You can also contribute articles created by news organizations, energy sector associations, and other groups.

Users who do not follow the firm on social media may be drawn to the company’s website by social media marketing.

PPC Marketing for Energy Services

On search engines and other webpages, pay-per-click (PPC) adverts are displayed. Advertisers bid on keywords for ad space, and each time someone conducts a Google search or visits a page, an automatic auction process chooses which ads to show. You only pay when someone clicks on your ad, resulting in a lead and a conversion opportunity.

You bid on keywords for PPC ads on search engines like Google. When someone searches for that keyword, your ad may appear.

Budgeting for Lead Generation for Energy Services

A marketing budget details how much money a company plans to spend on marketing efforts over the course of a quarter or year. Paid advertising, sponsored site content, additional marketing personnel, a registered blog domain, and marketing automation tools can all be included in marketing budgets.

Small and large firms alike may find it challenging to establish marketing budgets. If you’re a small business owner, you might be unsure where to begin with marketing spending. Having various marketing teams or operations in place at a large company might make it difficult to ensure that everyone in the department gets what they need.

Various industries spend at various levels. Companies will set their B2B marketing expenditures depending on internal and external criteria that vary considerably from one organization to the next, even within industries.

How LGG Can Help

If all of this information sounds confusing and complicated, chances are it will be. It’s all too simple to throw money away on marketing without getting the outcomes you want. 

Every day at LGG, we go out hunting for new consumers for you. We handle all of the legwork required to get your energy services team in front of qualified decision-makers at the companies you represent. Using our own prospecting database and cutting-edge marketing strategies, we generate high-quality sales-ready leads for your energy team. We also specialize in finding high-quality sales leads for your business that will result in great results.