Lead Generation Services for Hospitality

LGG Media1 February 2022

It is not an easy task to persuade customers to stay at your hotel or restaurant. People often have high expectations for their living and dining spaces, even if they are only temporary, and convincing them that your services satisfy those expectations takes time.

That is why lead generation is so vital. To win people over, you’ll need a great digital marketing strategy, and generating leads – people who are interested in booking a stay or dining with you but haven’t fully committed is an important part of that process.

But how do you go about doing that? What is the best way to convert anonymous Internet users into hospitality leads? We’ll look at different marketing methods for generating hospitality sales leads below.

Top Platforms

Google Ads, previously Google AdWords, is a difficult technology to master. When used in conjunction with effective Search Engine Optimization (SEO), Google Ads can help you attract more visitors to your website and generate more leads, resulting in more items being sold. Google Ads is one of the most effective platforms for contacting new members of your local target market, and it could be the tool you need to find the people you need.

Google Ads operates on a pay-per-click (PPC) basis. This means you can use Google to target a specific keyword for the ads you’ve created and place bids on that keyword to compete with others who want it. You decide how much you’re willing to pay for an ad placement and how much you’re willing to pay per day for ads. If you win the bid, your ad will be displayed in the search results.

Google My Business

You can quickly connect with customers across Google Search and Maps with a Google My Business account. You have a very little probability of showing in the local pack and Google Maps result without a well-optimized GMB listing.

You may access your dashboard after validating your location and begin adding your business information and optimizing your listing. Remember that if you optimize Google My Business appropriately, it can help you receive more website visitors and phone calls.

Following the verification of your GMB listing, you can:

  • Analyze your hotel or restaurant’s traffic statistics.
  • Obtain information from customers
  • Review Google Reviews and Leave a Reply
  • Ensure that your hotel’s visitors have the most up-to-date information.

You can drive leads to your business and eventually enhance your revenue by utilizing your GMB account properly.

Facebook

It’s no secret that Facebook has a massive following. There are currently nearly 3 billion monthly Facebook users, with 1.84 billion of them accessing the site on a daily basis. As a result, Facebook is an excellent platform for promoting your hospitality services and placing ads.

Nonetheless, advertising on Facebook necessitates some careful planning, not only in terms of how you spend your money, but also in terms of how you construct your ads.

You will want to use the following Facebook methods in order to sell more products, scale your company, and grow a larger community of members who will advocate for your business:

  • Facebook page
  • Facebook Groups
  • Facebook Ads
  • Facebook Marketplace

Allow our team to do the thinking for you and implement the most cutting-edge Facebook marketing strategies to propel your company forward.

Instagram

Instagram is used to engage with people through videos and images, which allows you to be as innovative as you wish with your marketing communications. Many companies utilize Instagram to make it simple for potential clients to contact and interact with their business. There are a variety of ways to accomplish this on Instagram, but to get the greatest results, keep the following ideas in mind:

  • Post a strong image. Make sure the image you post is something the audience can relate to. You will want high-quality visual content that catches the eye and draws them in, but at the same time isn’t too much to look atl. 
  • Make sure you have a clear, engaging caption that is not too lengthy. It is also a good idea to use a CTA (Call-to-Action) in Instagram stories that will invite the viewer to interact with the company such as “Swipe up to learn more!” or “Click the link in our bio!”
  • Post story highlights: If your company regularly shares stories on Instagram, create custom Highlight covers with a graphic design tool or a mobile app to make a strong first impression. This way, the people who visit your Instagram can see the most important posts and links on your page.
  • Post frequently. If you want potential viewers to be fully engaged in your Instagram presence, use it on a regular basis. According to studies, brand accounts with the most followers post a minimum of 2 to 3 times each day on average. 
  • Engage with your audience. Take the time to respond to anybody who comments on your post and start a conversation. If someone expresses a concern or sends you a message or comment, be sure to respond as soon as possible.
  • Add your account category and contact information. Under Edit Profile > Category, add the category “Hotel/Restaurant.” You can also add contact information, which will add a “Contact,” “Call,” or “Email” button to your profile depending on which contact information you provide.

Instagram is a hashtag-heavy platform, with many of its users searching for keywords and hashtags to find good content (or even following hashtags that interest them). You can drive a lot of traffic to your account if you use the right amount of the right hashtags in the right places.

LinkedIn

According to research, LinkedIn is the most popular social media platform for establishing B2B lists. Release informative material that will certainly attract your target market and ideal clients to generate qualified leads on your network. Aside from generating backlinks to your website, blogging on LinkedIn is an excellent way to demonstrate that you are a thought leader in your field.

LinkedIn Ads are an effective marketing tool that can help your company reach a professional audience. In addition to more precise targeting options, LinkedIn enables advertisers to run campaigns with clearly defined objectives such as brand awareness, lead generation, and engagement.

There are a handful of different ads you can use on LinkedIn as an energy business including sponsored content, sponsored in mail ads, text ads and dynamic ads. This being said, you will want to make sure you are familiar with each kind of ad in order to figure out which will be best for your company.

YouTube

Although YouTube is mostly used for video and streaming, it is helpful to look at it in the same way as your other social media accounts. You share content that piques your audience’s attention and pleases them. You may also turn participation into action by linking to your website and contribution pages.

TikTok

TikTok is a video-based social media platform that is ideal for showcasing everything your hotel or restaurant has to offer its visitors and tourists. Hotels and restaurants may utilize TikTok to deliver mini-tours of their properties or showcase new foods because the movies are short. This gives your target audience a continuous view of your company’s top features and most breathtaking views. 

Because TikTok uses an algorithm based on likes and viewing patterns to present each user the best content, your company’s TikTok will nearly always reach its target audience. Hotel and restaurant owners can use the technology to target customers who have a history of like videos on travel, food, hotels, or the city where their business is located.

Lead Generation Methodologies and Tactics for Hospitality Industry

As time goes on, people are making in-person reservations less and less. They now prefer to make bookings online through the results of a search engine.

According to statistics, almost 57 percent of reservations are made online, with mobile phones accounting for 65 percent of the total.

If you want to grow your hospitality business, you’ll need to use lead generation strategies. To stay competitive, you’ll need to employ as many strategies as possible. The benefits may not be instant, but they are almost certain if done correctly.

SEO (Search Engine Optimization)

CTAs and content marketing are only effective if consumers are able to find your site in the first place. Because Google is the finest place for consumers to locate your website, you should use search engine optimization (SEO).

The method of optimizing your website’s content in order to rank higher in Google search results is known as SEO. It entails a number of aspects that influence Google’s perception of your web pages.

When it comes to written material, the most effective strategy to improve SEO is to add relevant keywords in Google that you want to target, such as “hotels/restaurants in [your city].” People will find your article if they search for certain keywords.

Backlinks, which are links from third-party websites in the hospitality business to your content, can also help you enhance your SEO. You can achieve this by contacting websites in your field and asking them to include a link to your site in their material. When Google notices that your site has a lot of backlinks, it considers it trustworthy and gives it a higher ranking.

Pay-Per-Click (PPC) Advertising for Hospitality

You will want to invest in pay-per-click (PPC) advertising in addition to SEO. PPC performs a similar role to SEO in that it places your material in front of users who use Google to search for relevant phrases, but it does it in a different way.

Instead of optimizing your content so that Google would rank it naturally, PPC allows you to pay to have your advertisement appear at the top of search results. The good thing is that you only pay for an ad when someone clicks on it, making PPC an affordable option.

Social Media Marketing for Hospitality

Going where the people are is the key to knowing how to produce hospitality sales leads. There’s no better place to go about it digitally than social media, where the average Internet user spends about a third of their time.

While you can begin by making a social media account and providing compelling content, using social media ads is a more successful lead generation technique. In certain circumstances, these work like PPC advertising and display in the site or app’s margins.

In other circumstances, sponsored postings are used as a kind of social media advertising. These advertisements look like your account’s organic postings, but they’re pushed to the front of users’ feeds.

Best of all, you can utilize your adverts to target highly specific groups of consumers based on demographics and physical area. Many of the visitors who come to your site because of your social media marketing will most likely become hospitality leads.

Email Marketing for Hospitality Industry

Personalization and retargeting can be accomplished with email content. However, in order to send emails to someone, you must first obtain their email address.

This can be done by incorporating email capture forms into your website. These can take many different shapes, including pop-ups and sign-up bars. You can entice users to give their email addresses in exchange for discounts, blog content, or anything else you can send them by email.

When someone submits their email address, they are considered a lead. You can then begin sending them emails in an attempt to convert them.

Website and Landing Page

In recent years, using landing pages as part of your lead generating strategy has been more popular. A landing page is a web page created specifically to promote a product or service.

The following guidelines should be followed while creating a fantastic landing page:

  • Make an effort to employ straightforward, compelling language.
  • Use statistics and data that are relevant.
  • Make use of visuals, colorful design, and color schemes.
  • The reader will be able to use a clear Call-To-Action (CTA) button.
  • A well-designed website and effective landing page can make the difference between converting and losing a consumer. Make sure you put a lot of attention into their design.

Content Marketing

It’s important that the content you publish is actually beneficial. Give users stuff that will help them in some way, rather than filling your pages and videos with fluff.

Users will flock to your site in big numbers to watch your material if you do it properly, and they will trust your brand more as a result. You may then employ gated content, which requires people to submit their email addresses in order to read the content, to generate hospitality leads.

How LGG Can Help

Every day at LGG, we go out hunting for new consumers for you. We handle all of the legwork required to get your energy services team in front of qualified decision-makers at the companies you represent. Using our own prospecting database and cutting-edge marketing strategies, we generate high-quality sales-ready leads for your hospitality team. We also specialize in finding high-quality sales leads for your business that will result in great results.

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