Lead Generation for Marketing Agencies and Services

LGG Media18 January 2022 (Updated 16 March 2022)

Lead generation is the process of identifying, enticing, and converting online users into potential clients for a company in digital marketing. The approach uses online channels, strategies, and techniques such as email campaigns, paid social media ads, and even the provision of downloadable content via a landing page.

Top Platforms

Google Ads

Google Ads, previously Google AdWords, is a difficult technology to master. When used in conjunction with effective Search Engine Optimization (SEO), Google Ads can help you attract more visitors to your website and generate more leads, resulting in more memberships being sold. Google Ads is one of the most effective platforms for contacting new members of your local target market, and it could be the tool you need to find the people you need.

When it comes to helping their clients grow their reach and acquire new prospects, digital marketing agencies are experts, but they frequently run across roadblocks when it comes to doing the same for themselves.

Every day, Google handles over 3.5 billion searches, making it the most used search engine in the world. However, Google Ads isn’t something you can pick up overnight or use as a one-time marketing approach; it necessitates ongoing monitoring and changes.

Google My Business

Google My Business is a free service that allows local businesses to manage their appearance on Google Search and Google Maps. A Google My Business profile is an essential tool for generating leads. Google’s enormous influence on how people search, choose, and buy products cannot be underestimated.

The consumer who sought for your marketing agency would most likely be greatly inconvenienced if your company’s contact information is outdated, inconsistent, or erroneous. Even slight hassles these days are enough to drive them away.

Google My Business also provides data to marketers who want to learn more about their potential customers. Insights monitor your customers’ actions to determine how they interact with your company. Insights can help you make decisions about changing your profile and updating your advertisements.

Facebook

Advertising agencies are businesses that assist sellers in generating leads and meeting other marketing goals, such as traffic volume or purchases. The best Facebook ad agencies typically take a personalized approach, creating custom ad campaigns for each consumer that they then manage, optimize, and report on, making lead generation appear automatic to the client.

You will want to use the following Facebook methods in order to sell more products, scale your company, and grow a larger community of members who will advocate for your business:

  • Facebook page
  • Facebook Groups
  • Facebook Ads
  • Facebook Marketplace

Allow our team to do the thinking for you and implement the most cutting-edge Facebook marketing strategies to propel your company forward.

Instagram

Instagram is used to engage with people through videos and images, which allows you to be as innovative as you wish with your marketing communications. Many companies utilize Instagram to make it simple for potential clients to contact and interact with their business. There are a variety of ways to accomplish this on Instagram, but to get the greatest results, keep the following ideas in mind:

  • Post a strong image. Make sure the image you post is something the audience can relate to. You will want high-quality visual content that catches the eye but at the same time is still somewhat minimal. As far as videos go, you will want the main focus of the video to be inviting and build a potential client’s trust.
  • Make sure you have a clear, engaging caption that is not too lengthy. It is also a good idea to use a CTA (Call-to-Action) in Instagram stories that will invite the viewer to interact with the company such as “Swipe up to learn more!” or “Click the link in our bio!”
  • Post frequently. If you want potential viewers to be fully engaged in your Instagram presence, use it on a regular basis. According to studies, brand accounts with the most followers post a minimum of 2 to 3 times each day on average. 
  • Engage with your audience. Take the time to respond to anybody who comments on your post and start a conversation. If someone expresses a concern or sends you a message or comment, be sure to respond as soon as possible.

LinkedIn

LinkedIn is currently underutilized as a mainstream advertising platform since it allows brands to target relatively narrow demographics. This implies that companies are more likely to get in front of their intended target audience first – and that the consumer is less likely to be bombarded with adverts, as is the case on Facebook.

LinkedIn is a fantastic resource for obtaining clients for your marketing agency. You may use the search tool to find experts that fit your target audience, and then use the message option to contact them right away.

You could be surprised by the possibilities this platform offers you instead of gravitating towards just your typical social media apps . LinkedIn is also great for finding partnerships, gathering industry insights, networking and finding top talent for your business.

YouTube

YouTube is the world’s largest and most popular video-sharing platform, allowing content creators to access a global audience with only a few clicks. YouTube is a terrific tool for businesses to engage new prospects and turn viewers into customers.

TikTok

TikTok is one of the newest venues for video content creation. It’s a youthful and lively market, so if your target group uses TikTok, you might want to explore transferring some of your fitness content there. Brands are discovering new ways to engage their target audience, form meaningful connections, and win the race for consumer attention and purchases on TikTok.

Lead Generation Methodologies and Tactics for Marketing Agencies

A lead generation strategy involves tactics for attracting and converting interested prospects into leads. A lead is a potential customer who has expressed interest in your brand by taking action such as giving you their contact information or implied that they’d like to do business with you.

Search Engine Optimization (SEO)

The process of entering one or more search terms into a search engine is known as organic search. Organic search results are placements on a Search Engine Results Page (SERP) that take place as a result of their significance to the search terms entered into the search engine. These exclude the advertisements that appear at the top and bottom of the results page.

Search Engine Optimization is essential for your website in order for it to rank higher on the SERP for keywords related to your marketing business. When done correctly, it will enable your prospective customers to find your company when they search for the products or services you offer.

Chatbot Conversations

As a busy marketer, you won’t always have the time or energy to devote to lead generation — so why not hire someone to do it for you?

Chatbots can be an excellent tool for generating leads. Because chatbots are available 24 hours a day, seven days a week, the technology is ideal for establishing rapport with prospects. Configure them to reflect your brand’s personality, and they will act as automated extensions of your marketing and sales teams.

Create Lead Generation Videos

Today, video is everywhere, and for good reason. It is an excellent marketing tool for businesses seeking to attract visitors and prospects. Videos can be used to demonstrate how to use a product, solve a problem, explain a concept, or tell a story about how you assisted a customer in solving a problem.

Create a Newsletter

Another way to use content as a lead magnet is to create a must-read newsletter that encourages interested prospects to connect with your brand and stay in touch. This allows you to stay top of mind with customers while also sharing promotions for your products and services, which can move prospects further down the purchase funnel. Your newsletter’s content could include:

  • New blog entries
  • Updates on your company’s products or services
  • Promotional offers
  • Upcoming occasions
  • Reading suggestions from other thought leaders

Stay Active on Social Media

Make sure your social followers are aware of any valuable lead magnets you have. Highlight it on social media so that when users interact with you, they see your offer as well as the clear next step toward working with you. In hero images on profile pages, start promoting your lead magnet. Also, instead of sending users to your homepage, use call-to-action buttons by including links to your lead magnet.

Use PPC Advertising

Ads are generally disliked by consumers. Advertisements, on the other hand, are still an efficient technique to create leads. Because complicated algorithms and data sets are used to target the proper people, digital pay-per-click (PPC) ads are effective. Simply select a budget, manage your advertising campaigns, and assess your return on investment.

Google AdWords is the most widely used PPC ad service. However, you can also use Facebook and other famous social media sites to advertise.

Budgeting for Lead Generation for Marketing

In general, B2B organizations invest 2% to 5% of their gross revenue on marketing, which is divided between lead generation and brand activities. The amount of money a company should spend on lead generation is determined by a variety of factors. However, there are some general guidelines to follow when planning your budget.

These five factors will influence how much money your company needs to spend on lead generation in order to be successful:

  • Your industry 
  • Company size
  • Your company’s position
  • The company’s target market
  • Scope of operations

How LGG Can Help

Every day at LGG, we go out hunting for new consumers for you. We handle all of the legwork required to get your sales team in front of qualified decision-makers at the dealerships you represent. Using our own prospecting database and cutting-edge marketing strategies, we generate high-quality sales-ready leads for your marketing team. We also specialize in finding high-quality sales leads for your business that will result in great results.

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