Lead Generation for Manufacturing

By LGG Media

When it comes to your company’s growth and lead generation activities, you don’t want to take any chances. In today’s digital world, it’s more crucial than ever to put in the time — and the work — to place yourself in the best possible position to attract new customers and expand your business through proactive digital marketing.

Manufacturing companies, regardless of their industry, are always seeking innovative ways to create leads for their business. Sales leads are the lifeblood of a successful sales funnel, and you’ll need to consistently add fresh leads to keep things moving and meet your revenue targets.

The manufacturing industry is not without its difficulties and limitations. Despite the fact that lead creation in this industry is more difficult, there are many clever ways for companies like yours to optimize their manufacturing lead generation efforts and start filling their pipelines with qualified leads.

Top Platforms


Seeing as more than half of Google users conduct business searches, you will want to make yourself visible on Google as soon as possible. Most individuals don’t have the time to investigate each manufacturing company individually; instead, they rely on Google to advise them where they should go based on the top reviews. Although there are other review sites to choose from, Google should be your top platform for these reviews.

Google My Business

Google currently controls more than 90% of the global search engine industry, so it’s more crucial than ever to make your company visible on their platform. Setting up your GMB page for lead creation is one of the most effective ways to accomplish it.

Google My Business is a tool that assists people in finding your manufacturing company when they search for services in your area. When used correctly, it can significantly increase the visibility of your business and attract a large number of leads and prospects.


Manufacturing firms’ Facebook pages certainly aren’t the first to come to mind when you think of “fun business Pages to visit on Facebook.”

For companies that don’t sell directly to customers but yet want to have a social presence, finding innovative and exciting methods to engage with their target audience on Facebook is a major challenge.

Facebook is the world’s most popular social media platform. Every month, it has over two billion active users. This means that there are a multitude of opportunities through manufacturing companies waiting for you on Facebook.

We use Facebook Ads as a great way to generate traffic. Ads can be targeted based on location, interests, connections, and other factors. Alternatively, you can choose to build an audience from people you already know, such as people in your circle of interest, past clientele, or prospects.


Each week, share images of manufacturing products with a specific call to action or highlight a listing. You will want to direct users to your bio, which should include a link to your landing page, using the caption. Having a dedicated landing page keeps the user’s attention on the product(s) and increases the likelihood that they will purchase something.


LinkedIn is also a fantastic resource for connections and producing new leads. Create a professional and informative LinkedIn profile to optimize your presence. Use the advanced search tool to find potential contacts in your market, and be sure to participate in groups and share valuable content.


YouTube is the world’s largest and most popular video-sharing platform, allowing content creators to access a global audience with only a few clicks. YouTube is a terrific tool for businesses to engage new prospects and turn viewers into customers.


TikTok has pioneered a new approach for retail companies to communicate with their target audiences in order to expand their client base and generate cash. TikTok advertisements can be created using immersive, vertical, short-form video, which can then be converted into TikTok sales. TikTok’s first-party offering, Lead Generation, can help businesses reach a bigger audience and easily lead the conversation.

Lead Generation Methodologies/Tactics for Manufacturing

Let’s take a look at the various factors that must be in sync in order to properly drive new leads to your organization.

Use Infographics

Infographics are a simple way to deliver relevant information to prospects while also motivating them to contact you for their needs. Most importantly, infographics establish your company as a thought leader, and your prospects will instinctively link you with being an authority in your field.

A great design is the key to a great infographic. If your company lacks an in-house graphics department, you can easily hire a freelance designer to create a stunning infographic for you without spending too much money.

Your infographics are everlasting material that can be utilized to meet your strategic marketing and lead generation goals in a variety of ways.

Invest in SEO

Manufacturers, like any other company with an internet presence, must invest in SEO. You may create a lot of leads if you have the correct marketing strategy in place and a clear understanding of SEO for manufacturers.

PPC Advertising

Pay-per-click (PPC) advertising is a low-cost technique to boost your lead generating efforts.

PPC advertising can be used for a variety of purposes, including online lead generation, sales, and hiring. Advertising platforms give comprehensive segmentation options for interacting with target audiences, as well as access to vital demographic data to help you target your ads to the exact audience you’re after. You won’t have to worry about wasting ad dollars because you only pay for those who click on your advertising.

When it comes to digital marketing, Google AdWords is the industry expert, and they make it simple to design ads that are laser-focused on the demographic you’re trying to attract.

Provide Case Studies and Reviews 

No one can make a stronger argument for your product or service than happy consumers. Identify your customers who are thriving as a result of your company’s assistance, and explain the tale of your collaboration with them, emphasizing the difficulties you’re assisting them with. These testimonies give proof of concept for a manufacturing company, as well as great content marketing material for your sales staff.

Call to Action

When you encounter an ad on the side of your screen while surfing the web, it usually has a small button with the words “Learn More” or “Download Now” on it. Calls-to-Action are what they’re called (CTA). They’re what entice folks to take advantage of your offer.

As a result, they must be engaging and appealing; otherwise, you risk losing your audience and ultimately the sale. CTAs can be placed anyplace on a website where it makes sense to promote your offer. We’ll go through how to make CTAs that get more clicks and have a bigger impact, so visitors select you over a competition.

Budgeting for Lead Generation

This question does not have a one-size-fits-all response. The amount of money a company should spend on lead generation is determined by a number of factors. When it comes to budgeting, though, there are some general guidelines to follow.

These five factors will influence how much money your company needs to spend on lead creation in order to succeed:

  • Industry
  • Company size
  • Company’s position
  • Target market
  • Scope of Operations

How LGG Can Help

The manufacturing buying cycle can be long and complicated, and the strategies we explored can help you generate leads more effectively. In the manufacturing industry, there is still a lot of planning, tracking, and reporting that goes into generating high-quality leads. Digital marketing is a discipline that is constantly changing and evolving. Furthermore, organizations are affected by new tools, best practices, technology, and even economic developments.

At LGG, we go out every day looking for new customers for you. We take care of all the extra work to put your sales team in front of qualified decision-makers at the types of manufacturing plants you serve. We generate high-quality sales-ready leads for your sales team using our internal prospecting database and cutting-edge marketing techniques. We also specialize in locating high-quality sales leads for your small business that are sure to produce positive outcomes.