Marketing for Property Management: Tips and Strategies for Success

By LGG Media

Do you want to grow the clientele for your property management business? If so, it’s time to engage in property management marketing so you can use online channels like search, social media, and more to stand out from other companies, enter new markets, create leads, and boost sales.

We’ll give you the best marketing tactics for property management marketing on this page. View our digital marketing services to learn how to expand your company’s online presence. 

Top Tips for Property Management Marketing

Invest in SEO

You must engage in local search engine optimization if you want to conduct effective digital marketing for property managers (SEO). Local SEO is the process of improving your website and taking control of your local listing to make it easier for locals to find your business.

Given that 4 in 5 consumers use search engines to locate local information, your property management company shouldn’t pass up the chance to generate local leads.

You can have the best services, fantastic content, and a great company name. However, internet visitors won’t be aware of your property management company if you don’t optimize your website for search engines.

SEO mainly entails:

  • identifying the appropriate keywords for your industry
  • optimizing your site for those keywords
  • building backlinks to your website

If you’re going to incorporate local SEO into your property management marketing strategy, you should concentrate on the following two areas to increase your local presence:

Website Adaptation for Local Searches

For property managers, local SEO is an excellent Internet marketing technique.

You must modify your website for local searches if you want to start attracting local searchers.

Using local keywords is the most effective strategy to optimize your website for local searches. By performing keyword research, you can discover regional keywords. Local keywords are excellent for drawing in local leads, such as “property management company in Los Angeles.”

Along with choosing and integrating the right keywords, you should also adhere to best practices like obtaining reviews and voice search optimization.

More customers choose your property management company as a result of reviews. Your reviews give potential customers information about your company and aid them in deciding if it’s a suitable fit for them. Positive evaluations encourage new prospects to choose your property management firm by establishing trust with them.

Optimizing for voice search, the second-best technique, is crucial.

Over 55% of voice search users utilize this technology to look up nearby establishments or explore the neighborhood. You should optimize for voice search to reach these leads since people will use voice search devices, like smartphones or speakers, to find your property management company.

These two strategies will support your local SEO campaign and increase the number of leads that come to your property management firm.

Ensure that Your Google Business Profile is Active

Start by claiming your Google Business Profile listing to attract local leads to your company.

Users can generate a box with three local listings that match their search when they conduct local searches using keywords like “in [city]” or “near me.” Three Google Business Profile listings can be found in this box, also referred to as the local SEO 3-pack.

Completely fill out your listing after you’ve claimed it. Check to make sure your name and address are accurate. You could also provide more details in your listing, such as images, your contact details, and a succinct description of your company.

You can help your property management company show in more local searches by filling out and claiming your listing.

Content Marketing Plan

You want customers to have confidence in your property management firm and consider you a good choice to manage their properties. How then can you convince your audience that you are knowledgeable and that they may put their trust in your judgment?

You may demonstrate your expertise to leads and create your authority in the property management industry by using content marketing.

Remember that your marketing efforts shouldn’t revolve just upon your content. You must make sure that your target audience sees your important content once you have it. Through content marketing, you can achieve that.

What Kind of Content Should I Include for Property Management Marketing?

You can produce a variety of content, such as:

  • Blog Entries
  • Videos
  • Ebooks
  • Infographics
  • Podcasts
  • Guides
  • FAQs

To keep your audience interested in and involved with your property management company, you should use a variety of content.

You might make videos highlighting the advantages of hiring a property management business or share blog pieces about how to choose the best property manager. You may locate a ton of themes to use as content for your company using keyword research.

How Often Should I Create Content for My Property Management Company?

You must frequently produce content if you want your content marketing approach to be successful. To make sure your audience is continuously receiving fresh content, you should use a content calendar to assist you schedule content.

However, it is crucial to understand that content quality is more significant than quantity.

You won’t get the desired outcomes if you publish ten low-quality works. One high-quality piece of content is preferable to ten low-quality pieces since it will increase audience engagement and keep them on your site longer.

Utilize Pay-Per-Click (PPC) Advertisements to Draw Qualified Leads

Pay-per-click (PPC) advertising is always a great option if you’re trying to generate more leads for your property management business. This approach is essential for effective property management digital marketing.

Above the organic listings and local SEO 3-pack, these paid advertisements are displayed at the top of search results. The word “ad” is used to identify these entries as paid content.

You only get paid when someone clicks on your ad when you run these sponsored ads. Due to this concept, PPC is among the greatest choices for companies who just want to pay for qualified leads.

Paid advertising entails buying ad space, which draws internet visitors to click on your advertisement. In order to get the right impressions, clicks, and conversions, paid advertisements should be properly planned and optimized by a qualified expert to target the right market while optimizing ad spend return. Additionally, you can post any rental specials or leasing offers that could set you apart from the competitors. Through the use of pre-targeting and retargeting measures, well-designed and optimized advertising will be shown to those who are actively looking for rental homes within the targeted area, increasing your likelihood of conversion relative to serving the ads to random individuals.

You can run advertisements using Microsoft Advertising or Google Ads, and you must decide which keywords to use before you can start running PPC ads. Your advertising’ placement and target audience are determined by their keywords.

Create a Social Media Presence to Communicate with Potential Customers

Social networking is a great tool for connecting with your audience on a personal level.

People will become more familiar with your company and contact you if they need information if you establish a one-on-one connection with them. With social media marketing, you may leverage social networks to your advantage and draw customers to your business.

Start by selecting the appropriate platforms for your company if you want to incorporate social media into your property management marketing strategy.

Some of your social media options include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • TikTok

For your approach, you can pick any number of platforms. However, pay attention to the sites where your audience is active. Also, keep in mind that what kind of content you post depends on your platform.

Platforms like Facebook provide a wide variety of content alternatives, whereas Instagram is quite niche and only offers videos and photographs. Knowing your content formats allows you to focus your approach on the right kind of material.

Consider using social media ads in addition to posting organic content. You can connect with those who haven’t discovered your business yet through social media advertising. These adverts show up in the user feeds of relevant users, exposing them to your business and brand.

Social media allows you to connect with more potential customers and direct them to your website and social media accounts. For property managers wishing to connect with more high-value prospects, it’s a wonderful digital marketing technique.

Email Marketing for Property Management

The method of sending targeted emails with information, offers, and follow-ups to current and potential consumers is known as email marketing. It is a great tool for companies who offer niche goods or services. This is typically not a digital marketing tactic utilized by property management companies, but if you have a huge client database, a lot of rental properties, or are just looking to push your brand to boost brand recognition, it might be helpful.

Sending a regular newsletter to current tenants or those who have signed up for email updates is one method landlords and owners of rental properties can use email marketing. You can provide useful property details, seasonal articles, details on local activities, vacancy announcements, and much more to persons interested in renting at your property. This is an excellent approach to spread the word about your referral program to your tenants and might help you fill vacancies more quickly.

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