PPC Advertising for Healthcare Companies and Doctors

By LGG Media

Are you seeking ways to improve the return on investment (ROI) of your pay-per-click (PPC) campaign? Allow our PPC experts to help you enhance your paid search workflow and put you on the path to success.

The Internet has now founded itself as a well-established new business front door for health information, health providers, and hospitals. Almost 90% of billions of healthcare searches are conducted online. However, you may be unaware that pay-per-click (PPC) advertising provides answers to consumers’ needs through one billion search ad clicks.

PPC advertising navigates the highly competitive field of healthcare advertising successfully. To begin with, the pay-per-click advertising model directs traffic to websites when a viewer clicks on an Internet advertisement. Furthermore, the PPC ad is shown to the visitor when a search term or word matches one of the keywords in the advertiser’s keyword list.

The beauty of pay-per-click advertising is that you only pay for a specific result, a click. You’re not paying for the ad if no one sees it, and you’re not even paying for it if they do. This system, on the other hand, frequently relies on professional assistance to avoid misdirection and potential waste.

To grow your healthcare business, you must be willing to focus on simple, critical metrics; marketing can lead to a huge growth rate. PPC advertising for your healthcare company is one of the quickest and most effective ways to produce more leads and sales online. If you own a healthcare company, this guide will help you through the steps we take in order to set up, enhance, and create a successful PPC advertising campaign with Google AdWords.

In this piece, we’ll go over how PPC fitness advertising works, go over some of the top benefits of PPC healthcare ads and offer ideas for making the most of your healthcare’s advertising campaign.

Why Do Healthcare Companies Need Pay-Per-Click Advertising?

PPC (pay-per-click) advertising is a digital marketing technique that entails posting advertisements on search engines, websites, and social media platforms.

Many healthcare companies use PPC to get their message across different platforms targeted directly to their preferred demographic. 

Google Ads for a Healthcare Company

Google Ads is the paid online advertising platform provided by Google. It falls under the marketing channel known as pay-per-click (PPC) advertising, in which you, the advertiser, pay for each ad impression.

Google Ads is a platform that houses all of the tools required to run an advertising campaign in one location. Planning an ad campaign necessitates extensive research into which keywords to use, which audience to target, which headlines and ad copy to use, and how much to budget for all of this. Medical practice ad campaigns on Google are difficult to plan and manage. Google’s bidding structure is one of the factors that makes the process difficult. You can expect a return on your ad spend with Google Ads for doctors, but you do “get what you pay for.” When your bids are adequately set to be competitive, you have a greater chance of achieving the best ad placement.

A Google user searches for keywords, which are terms or words related to what they want to find. When they press the ‘enter’ key, Google’s digital brain goes into overdrive, employing its impressive insights and algorithms to return both unpaid (“organic”) and paid results. Organic search results are free, and your site’s organic ranking is determined by a variety of search marketing metrics.

When a search result is returned, it will typically include both paid and unpaid options. PPC ads appear at the top and right side of the page, flanked by a small ‘Ad’ sign. They’re strategically placed to draw attention, as shown in the example below. By combining the power of the dollar and a Google ads account, you can enjoy the benefits of this strategically positioned listing.

Google holds an auction to choose which ads to show when a user conducts a search. It takes into account things like the bid of each advertiser, the quality of each ad, and the relevance of each ad to the search.

PPC Ads on Other Platforms for a Healthcare Company

In addition to just Google Ads, there are many other platforms that paid to advertise can be utilized to find your perfect audience. Many healthcare companies such as local hospitals, doctors offices, etc. use social media platforms to get their message across. Other platforms include Facebook, Instagram, LinkedIn, TikTok, YouTube, Snapchat, Pinterest, etc.

PPC Management Services for a Healthcare Company

  • Campaign setup
  • Monthly PPC management
  • PPC health checks
  • Keyword management
  • Ad campaign management
  • Landing page Analysis
  • Landing page setup
  • Landing page conversion rate optimization
  • Tracking and Reporting

LGG’s PPC Strategy for Healthcare Companies

  • PPC Research, Plan creation & Execution
  • Competitor analysis
  • Keyword research and Ad group creation
  • Ad copy creation & testing
  • Landing page creation & conversion rate optimization
  • Implementation of tracking methods
  • Campaign setup & execution
  • Daily & weekly campaign management
  • Performance tracking and custom reporting

Our Process for Setting Up PPC Ads for Your Healthcare Company

  1. Consultation to Define Goals
    1. The most crucial component of developing a good PPC campaign strategy is defining what you truly want to achieve with it. Select and prioritize your major objectives, then utilize this information to determine which platforms and ad types to invest in.
  2. Discover Your Target Audience
    1. The secret to AdWords audience targeting success is to target based on intent rather than the most relevant keywords connected to your business. The keywords you bid on, the ads you show, and the landing pages you send them to must all correspond to where they are in your sales funnel.
  3. Optimize Your Landing Pages
    1. The most successful PPC managers understand the importance of audience targeting and landing page optimization. The more relevant a landing page is to the initial search intent or demographic interest of site visitors, the more likely they are to click through, sign up, buy something, etc.
  4. Create the Healthcare Ads
    1. Now we’re ready to build and optimize your advertising once we’ve set up your audience targeting and created suitable landing pages. We will use our PPC experience and knowledge to create the best ads for your healthcare company. 
  5. Analyze and Optimize
    1. Data science may help you optimize your PPC ads for conversions in a variety of ways. You may utilize these data to adopt sophisticated targeting methods to boost your ROAS even more after you have a clear understanding of the best keywords and audience targeting. One example of an advanced bid optimization approach you may manually deploy is query segmentation to emphasize revenue-driving terms.

Why Choose LGG for Your Healthcare Company’s PPC Ads

At LGG Media, we try and let our clients speak for us. Take a look at these LGG Media reviews and hear straight from our clients why we are the best PPC management firm for your healthcare company. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.