PPC Advertising for Energy Companies

LGG Media16 March 2022

Are you seeking ways to improve the return on investment (ROI) of your pay-per-click (PPC) campaign? Allow our PPC experts to help you enhance your paid search workflow and put you on the path to success.

Between 2000 and 2018, renewable energy surged by 100 percent, and its share of global electricity generation is predicted to rise to 45 percent by 2040.

To stand out from the competition and attract new customers as the sector grows, you’ll need a complete digital marketing approach. Pay-per-click (PPC) advertising can help you improve leads and sales as part of your renewable energy marketing plan.

In this piece, we’ll go over how PPC renewable energy advertising works, go over some of the top benefits of PPC green energy ads and offer five ideas for making the most of your renewable energy advertising campaign.

Why Do Energy Companies Need Pay-Per-Click Advertising?

PPC (pay-per-click) advertising is a digital marketing technique that entails posting advertisements on search engines, websites, and social media platforms.

Many energy companies use PPC to get their message across different platforms targeted directly to their preferred demographic. 

Google Ads for an Energy Company

In Google Ads and similar platforms, you bid on keywords that are relevant to your business and that your potential clients are searching for. For example, you might bid on terms like “top renewable energy supplier in (your location)” or “how to choose solar panels” for a renewable energy advertisement.

Google holds an auction to choose which ads to show when a user conducts a search. It takes into account things like the bid of each advertiser, the quality of each ad, and the relevance of each ad to the search. The entire auction takes only milliseconds to complete.

PPC Ads on Other Platforms for an Energy Company

In addition to just Google Ads, there are many other platforms that paid to advertise can be utilized to find your perfect audience. Many energy companies such as local energy, solar energy, etc. use social media platforms to get their message across. Other platforms include Facebook, Instagram, LinkedIn, TikTok, YouTube, Snapchat, Pinterest, etc.

PPC Management Services for an Energy Company

  • Campaign setup
  • Monthly PPC management
  • PPC health checks
  • Keyword management
  • Ad campaign management
  • Landing page Analysis
  • Landing page setup
  • Landing page conversion rate optimization
  • Tracking and Reporting

LGG’s PPC Strategy for Energy Companies

  • PPC Research, Plan creation & Execution
  • Competitor analysis
  • Keyword research and Ad group creation
  • Ad copy creation & testing
  • Landing page creation & conversion rate optimization
  • Implementation of tracking methods
  • Campaign setup & execution
  • Daily & weekly campaign management
  • Performance tracking and custom reporting

Our Process for Setting Up PPC Ads for Your Energy Company

  1. Consultation to Define Goals
    1. The most crucial component of developing a good PPC campaign strategy is defining what you truly want to achieve with it. Select and prioritize your major objectives, then utilize this information to determine which platforms and ad types to invest in.
  2. Discover Your Target Audience
    1. The secret to AdWords audience targeting success is to target based on intent rather than the most relevant keywords connected to your business. The keywords you bid on, the ads you show, and the landing pages you send them to must all correspond to where they are in your sales funnel.
  3. Optimize Your Landing Pages
    1. The most successful PPC managers understand the importance of audience targeting and landing page optimization. The more relevant a landing page is to the initial search intent or demographic interest of site visitors, the more likely they are to click through, sign up, buy something, etc.
  4. Create the Energy Ads
    1. Now we’re ready to build and optimize your advertising once we’ve set up your audience targeting and created suitable landing pages. We will use our PPC experience and knowledge to create the best ads for your energy company. 
  5. Analyze and Optimize
    1. Data science may help you optimize your PPC ads for conversions in a variety of ways. You may utilize these data to adopt sophisticated targeting methods to boost your ROAS even more after you have a clear understanding of the best keywords and audience targeting. One example of an advanced bid optimization approach you may manually deploy is query segmentation to emphasize revenue-driving terms.

Why Choose LGG for Your Energy Company’s PPC Ads

At LGG Media, we try and let our clients speak for us. Take a look at these LGG Media reviews and hear straight from our clients why we are the best PPC management firm for your energy company. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

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