Lead Generation for Real Estate Brokers and Agents

LGG Media19 November 2021 (Updated 19 November 2021)

Whether you’re new to the real estate scene or an experienced pro, lead generation should always be your top priority. Leads can help you increase sales, foster business growth, and strengthen relationships. They can also assist you in raising brand awareness and developing a reputation. This is due to the fact that most prospects provide reviews and recommendations on the real estate property services they use.

Top Platforms

Google

Seeing as more than half of Google users conduct business searches, you will want to make yourself visible on Google as soon as possible. Most individuals don’t have the time to investigate each real estate agent or company individually; instead, they rely on Google to advise them where they should go based on the top reviews. Although there are other review sites to choose from, Google should be your top platform for these reviews.

Google My Business

Google My Business is a tool that assists people in finding your real estate company when they search for real estate services in your area. When used correctly, it can significantly increase the visibility of your real estate business and attract a large number of leads and prospects.

Facebook

Facebook is the world’s most popular social media platform. Every month, it has over two billion active users. In addition, we know that one out of every ten adults will buy or sell a home in any given year. This means that there are a multitude of opportunities through real estate waiting for you on Facebook.

We use Facebook Ads as a great way to generate traffic. Ads can be targeted based on location, interests, connections, and other factors. Alternatively, you can choose to build an audience from people you already know, such as people in your circle of interest, past clientele, or prospects.

Instagram

Each week, share images of homes with a specific call to action or highlight a listing. You will want to direct users to your bio, which should include a link to your landing page, using the caption. Having a dedicated landing page keeps the user’s attention on the property and increases the likelihood that they will provide their contact information.

LinkedIn

LinkedIn is also a fantastic resource for connections and producing new leads. Create a professional and informative LinkedIn profile to optimize your presence. Use the advanced search tool to find potential contacts in your market, and be sure to participate in groups and share valuable content.

YouTube

YouTube is certainly a huge lead source for any business, especially for real estate agents and brokers who wish to show off homes, or even just to share tips and knowledge. There is a powerful resource available to achieve quality leads for agents by properly utilizing the platform.

TikTok

Methodologies/Tactics

Here are the top lead-generation tactics to follow if you want a consistent flow of leads to your real estate services:

Create a Professional Website

This is crucial no matter what profession you are in. A properly designed website is vital for making a great impression on your potential clients’ thinking. Most clients like to gather information from a real estate broker’s website before entrusting them to sell or buy a home.

Utilize SEO

Search Engine Optimization (SEO) can increase the exposure of your website in search engines, making it easier for more people to find it. Furthermore, focusing on specific keywords for your legal website might help you generate more leads month after month.

Access to and comprehension of great performance measures is required for effective real estate marketing. Google Analytics is critical from an online standpoint, and no matter how advanced a firm’s metrics platform is, it will draw its data through this platform. Analytics also allows you to find out more about your website’s visitors such as their location, what topics they are viewing, and how they found your website – which will allow you to eventually get more traffic to your site.

Use Content Marketing to Generate High-Quality Leads

You can always rely on high-quality content to help you generate qualified leads for your real estate company. You can enlighten your audience with essential knowledge that they might not be able to get anywhere else by using numerous forms of content such as ebooks, infographics, blogs, email marketing, webinars, whitepapers, and manuals.

Use PPC Search Advertising

Real estate agents typically benefit from PPC advertising because it is a tried and true strategy of generating leads. The top three results in Google’s search engine results are usually Google Ads. You’ll obtain more clicks if you concentrate on keywords having a high commercial purpose.

Utilize Social Media

Every business must have an active social media presence in order to make a great impact on their target audience.

Lead Types

Buyer Leads

We produce real estate buyer leads through a paid platform, such as social advertising, or through offline methods, such as testimonials and campaigns.

Referrals are free buyer leads for real estate that are passed on to you by others. Referrals are frequently generated by previous clients, which is why it is critical to maintain contact with buyers after they have purchased their homes.

Seller Leads

You will need seller leads in order to become a top producer in real estate, and finding and selling these leads can often be hard work. Getting seller leads can be difficult even for experienced agents with a few dozen sales under their belt. Obtaining quality seller leads is even more difficult.

Seller leads are targeted for you via campaigns in order to make them sales-ready and generate responses. We also produce seller leads and convert these prospects to clients while navigating today’s super-competitive market by adopting approaches such as leveraging social media marketing strategies, investing in lead creation systems, and tapping into your referral networks.

Regulatory Considerations

Real estate compliance refers to the set of rules that regulate properties and their components, and the number of rules is growing every year. It’s critical to stay on top of such restrictions if you want to run a successful real estate portfolio with assets in multiple places.

Regulations governing real estate compliance are on the rise and show no signs of slowing down. It’s more important than ever to grasp not only the strength of a specific real estate market, but also the rules and regulations that will have a significant impact on your assets in the future. Knowing the hazards your property may face, as well as the restrictions you’ll have to follow, is a wise and vital step in safeguarding and expanding your investment.

Budgeting

Building real estate leads does not require massive amounts of funds, but it is extremely important to know how to budget your income for things like advertising and marketing. 

LGG is able to implement lean, financially sound real estate lead generation systems, so we can lay down the groundwork for a successful company, and maximize your potential as an entrepreneur.