SEO for Hospitality
In recent years, travel and tourism have become incredibly competitive, with hotels, restaurants and chains having to compete in increasingly rich search engine results against online travel agencies (OTAs) and booking sites.
SEO for the hospitality industry customizes a website for your hotel or restaurant through optimization, link-building, content customization, and other efforts relevant to customers looking to dine in, book a room or event.
To help your agency’s website rank higher in search engine result pages, hospitality SEO changes the relevancy of navigation links, meta-tags, headlines, content, and keywords (SERPs).
In this article, we’ll take you on an extensive tour of the world of hospitality search engine optimization, including the leading hotel and restaurant SEO strategies, how to develop hotel SEO keywords, the role of local SEO for hotels, and much more – all with the goal of ensuring the success of your hospitality SEO strategy.
Even experienced marketers can be intimidated by Search Engine Optimization since it has so many moving pieces. LGG Media’s team knows everything there is to know about real estate SEO. Give us a call, and we’ll get to work on a strategy that will get customers to your front door right now.
Why Do Hotels and Restaurants Need SEO?
In some areas, the hospitality industry can be oversaturated, and when someone searches for “hotels or restaurants in [your city],” they may get dozens, if not hundreds, of results. It is for this reason that SEO is so vital: it is one of the only ways to surpass your competition and attract as many bookings as conceivable from guest searches.
By targeting the keywords used throughout the research and buying process, SEO for the hospitality industry is designed to increase the likelihood that your company will be found by consumers who are interested in visiting your hotel or restaurant.
For ranking websites, Google employs very tight and detailed rules. Those in the hospitality industry may increase their agency’s rating in SERPs by utilizing SEO. You may increase the relevance and quality of your website by following Google’s guidelines.
As a result, your exposure to your target audience improves, resulting in greater website traffic, sales, and conversions.
Organic Search vs Paid Search in the Hospitality Industry
Paid search is one technique to ensure that your website appears in one of the coveted top spots on the page. You create a campaign in Google Ads depending on your aim (brand awareness, conversion, etc.) and the search terms for which you want to be ranked. Set your budget, and Google will place your ad at the top of relevant SERPs or near the top.
You don’t have to buy your way to the top, though. Both paid and organic search can benefit your agency, and LGG Media can help by crafting a well-tuned hospitality SEO strategy that can propel your site to the top of the search engine rankings.
Different SEO Strategies for the Hospitality Industry
Using Keywords and Key Phrases in SEO for the Hospitality Industry
Using the right keywords, that is, the words and phrases that people are actually using to find websites like yours, is a critical component of SEO. Even though search engines such as Google are extremely intelligent, they still need to see the keywords you want to rank for on your site in order to include you in that ranking. Unless the words and phrases you came up with are already on your site, you’re most likely not showing up in searches for them.
Each of our clients at LGG Media receives a unique list of target keywords based on in-depth local market research. We don’t just target any keywords; we choose the ones that are most relevant to your area.
These keywords are intent-based, ensuring that our efforts are focused on bringing ready-to-buy clients to your website. LGG Media provides unique content to develop authority around your keyword targets after you’ve finalized your keyword objectives.
Content Writing for Hotels or Restaurants
Information marketing entails generating content and context for a target audience in order to establish a link between the particular consumer and the items or services your company offers.
Depending on the audience and budget, this content can be video, images, or written. LGG Media puts forth a lot of effort to design personalized landing pages with property content tailored to your target market.
Link Building for a Content Writing for Hospitality
Link-building is a terrific approach to cover all of your bases and give your site more authority if you want to improve your agency’s SEO. In a word, link-building is the process of obtaining high-quality connections to your website in order to improve your Google and other search engine rankings.
In order to best rank sites, Google analyzes links as an indicator of quality, reputation, and authority. One of the first signs that search engines were able to employ in advanced ranking algorithms was the presence of high-quality connections.
LGG Media will only advertise on sites that are relevant and authoritative in the hospitality industry.
Why Choose LGG Media for SEO Hotel and Restaurant Services
Our hospitality SEO product is always being improved in order to deliver the finest service possible to our clients in the hotel and restaurant industry. Our knowledgeable crew at LGG Media never cuts corners, and we are always there when you need us. Our product adheres to Google’s criteria and adjusts to meet the needs of our customers. Finally, we understand that your success is our success. We enjoy putting in the effort to see you succeed! Contact us today to get started on a strategy to help you get ahead of — and remain ahead of — your competitors online.