SEO for Lawyers and Legal Companies

LGG Media28 April 2022 (Updated 28 April 2022)

Legal Search Engine Optimization (SEO) is the process of increasing website traffic by acquiring first-page ranking positions on search engines such as Google and Bing. It’s already clear that most people rely on search engines to find legal services. While social media and word of mouth are important, online search almost always pervades the research phase.

SEO for the legal industry customizes a website for your law firm through optimization, link-building, content customization, and other efforts relevant to customers looking to buy your products or services.

To help your agency’s website rank higher in search engine result pages, law firm SEO changes the relevancy of navigation links, meta-tags, headlines, content, and keywords (SERPs).

Even experienced marketers can be intimidated by Search Engine Optimization since it has so many moving pieces. LGG Media’s team knows everything there is to know about legal SEO. Give us a call, and we’ll get to work on a strategy that will get customers to your website right now.

Why Do Law Firms and Attorneys Need SEO?

By targeting the keywords used throughout the research and buying process, SEO for the legal industry is designed to increase the likelihood that your company will be found by consumers who are actually in the market for your legal services.

For ranking websites, Google employs very tight and detailed rules. Law firms may increase their agency’s rating in SERPs by utilizing SEO. You may increase the relevance and quality of your website by following Google’s guidelines.

As a result, your exposure to your target audience improves, resulting in greater website traffic, sales, and conversions.

Organic Search vs Paid Search in the Legal Industry

Organic search and paid search work together perfectly. They can work with each other and create a non-stop track to conversions.

On desktop, search traffic converts 10 times better than social media traffic. Search engines (particularly Google) have only gotten better at knowing the meaning behind the phrases we type into them, and as a result, they are being used even more online to cut through the noise.

Given the prevalence of search, it stands to reason that lawyers marketing themselves online should guarantee their websites are built and designed to be easily found using these tools.

Paid search is one technique to ensure that your website appears in one of the coveted top spots on the page. You create a campaign in Google Ads depending on your aim (brand awareness, conversion, etc.) and the search terms for which you want to be ranked. Set your budget, and Google will place your ad at the top of relevant SERPs or near the top.

You don’t have to buy your way to the top, though. Both paid and organic search can benefit your agency, and LGG Media can help by crafting a well-tuned legal SEO strategy that can propel your site to the top of the search engine rankings.

Different SEO Strategies for the Legal Industry

Using Keywords and Key Phrases in SEO for the Lawyers and Attorneys

When developing an SEO strategy for law firms, it’s important to start with a goal in mind. Knowing what short- and long-tail keywords to utilize to make your agency stand out from the crowd is what separates one legal company from another.

To clarify which keyword is targeted for each page on your law firm’s website, you must make it clear which keyword is focused for each page. This makes it clear to visitors, as well as search engines, that you are, for example, an “injury lawyer in Chicago.”

Each of our clients at LGG Media receives a unique list of target keywords based on in-depth local market research. We don’t just target any keywords; we choose the ones that are most relevant to your area.

These keywords are intent-based, ensuring that our efforts are focused on bringing ready-to-buy clients to your website. LGG Media provides unique content to develop authority around your keyword targets after you’ve finalized your keyword objectives.

Content Writing for a Law Firm or Legal Business

Information marketing entails generating content and context for a target audience in order to establish a link between the particular consumer and the items or services your company offers.

Depending on the audience and budget, this content can be video, images, or written. LGG Media puts forth a lot of effort to design personalized landing pages with well researched content tailored to your target market.

Link Building for a Content Writing for a Legal Company

Link-building is a terrific approach to cover all of your bases and give your site more authority if you want to improve your agency’s SEO. In a word, link-building is the process of obtaining high-quality connections to your website in order to improve your Google and other search engine rankings.

In order to best rank sites, Google analyzes links as an indicator of quality, reputation, and authority. One of the first signs that search engines were able to employ in advanced ranking algorithms was the presence of high-quality connections.

LGG Media will only advertise on sites that are relevant and authoritative in the legal industry.

Why Choose LGG Media for Legal SEO Services

Our law firm SEO product is always being improved in order to deliver the finest service possible to our clients in the legal industry. Our knowledgeable crew at LGG Media never cuts corners, and we are always there when you need us. Our product adheres to Google’s criteria and adjusts to meet the needs of our customers. Finally, we understand that your success is our success. We enjoy putting in the effort to see you succeed! Contact us today to get started on a strategy to help you get ahead of — and remain ahead of — your competitors online.

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