SEO for Manufacturing Companies

By LGG Media

For many manufacturers and industrial businesses, search engine optimization (SEO) remains a mystery. It’s understandable: the rules and “best practices” are constantly changing as new technologies and trends emerge. It’s no surprise, then, that there are many misconceptions about SEO.

SEO for the manufacturing industry customizes a website for your real manufacturing business through optimization, link-building, content customization, and other efforts relevant to customers looking to buy a product or service.

To help your agency’s website rank higher in search engine result pages, real estate SEO changes the relevancy of navigation links, meta-tags, headlines, content, and keywords (SERPs).

Even experienced marketers can be intimidated by Search Engine Optimization since it has so many moving pieces. LGG Media’s team knows everything there is to know about real estate SEO. Give us a call, and we’ll get to work on a strategy that will get customers to your door right now.

Why Do Real Manufacturing Companies Need SEO?

For many manufacturers and industrial businesses, search engine optimization (SEO) remains a mystery. It’s understandable: the rules and “best practices” are constantly changing as new technologies and trends emerge. It’s no surprise, then, that there are many misunderstandings about SEO.

Here are the top three reasons why SEO and content marketing are critical for manufacturing businesses:

Grab Your Buyer’s Attention.
Decision-makers are increasingly becoming those who grew up with technology at their fingertips from a young age. They are maturing and ascending to decision-making positions at the companies you are targeting. They also understand how to use search engines to find what they are looking for as well as to educate themselves. Knowledge is becoming more democratized, and this trend will continue as search engines become smarter and more helpful, and knowledge-sharing online becomes more popular. We’ll be depending more and more on search results. If your manufacturing business does not publish beneficial, insightful, fresh, and authoritative content, you will miss out on reaching buyers who rely on search engines to do their job and self-educate before making a purchasing decision.

Low-Volume, High-Value Keywords.
Manufacturing keywords are typically low-volume and high-value. Although there aren’t as many people looking for what you sell, the value of a customer is far greater than that of most high-volume keywords. That’s fantastic. It means that with the right investigation process (more on that later), you can often find a diamond in the rough, leading to a big win for your company.

By targeting the keywords used throughout the research and buying process, SEO for the manufacturing industry is designed to increase the likelihood that your company will be found by consumers who are actually in the market for a your products or services.

Create and market your brand.
It is easier to dominate offline when you dominate online. When you control the flow of traffic in your industry and dominate the best keywords in your industry, you have an influence on the expansion and value of your brand that goes beyond what search engines can measure. The content you create to build your online presence can and should be used offline as well.

For ranking websites, Google employs very tight and detailed rules. Manufacturers may increase their company’s rating in SERPs by utilizing SEO. You may increase the relevance and quality of your website by following Google’s guidelines.

As a result, your exposure to your target audience improves, resulting in greater website traffic, sales, and conversions.

Organic Search vs Paid Search in the Manufacturing Industry

Organic search and paid search work together like a perfectly constructed home. They can work with each other and create a non-stop track to conversions.

Paid search is one technique to ensure that your website appears in one of the coveted top spots on the page. You create a campaign in Google Ads depending on your aim (brand awareness, conversion, etc.) and the search terms for which you want to be ranked. Set your budget, and Google will place your ad at the top of relevant SERPs or near the top.

You don’t have to buy your way to the top, though. Both paid and organic search can benefit your agency, and LGG Media can help by crafting a well-tuned manufacturing SEO strategy that can propel your site to the top of the search engine rankings.

Different SEO Strategies for the Manufacturing Industry

Using Keywords and Key Phrases in SEO for the Manufacturing Industry

When developing an SEO strategy for your manufacturing business, it’s important to start with a goal in mind. Knowing what short- and long-tail keywords to utilize to make your agency stand out from the crowd is what separates one manufacturing SEO company from another.

Each of our clients at LGG Media receives a unique list of target keywords based on in-depth local market research. We don’t just target any keywords; we choose the ones that are most relevant to your area.

These keywords are intent-based, ensuring that our efforts are focused on bringing ready-to-buy clients to your website. LGG Media provides unique content to develop authority around your keyword targets after you’ve finalized your keyword objectives.

Content Writing for a Manufacturing Company

Information marketing entails generating content and context for a target audience in order to establish a link between the particular consumer and the items or services your company offers.

Depending on the audience and budget, this content can be video, images, or written. LGG Media puts forth a lot of effort to design personalized landing pages with content tailored to your target market.

Link Building for a Content Writing for a Manufacturing Business

Link-building is a terrific approach to cover all of your bases and give your site more authority if you want to improve your agency’s SEO. In a word, link-building is the process of obtaining high-quality connections to your website in order to improve your Google and other search engine rankings.

In order to best rank sites, Google analyzes links as an indicator of quality, reputation, and authority. One of the first signs that search engines were able to employ in advanced ranking algorithms was the presence of high-quality connections.

LGG Media will only advertise on sites that are relevant and authoritative in the manufacturing industry.

Why Choose LGG Media for SEO Manufacturing Services

Our manufacturing SEO product is always being improved in order to deliver the finest service possible to our clients in the manufacturing industry. Our knowledgeable crew at LGG Media never cuts corners, and we are always there when you need us. Our product adheres to Google’s criteria and adjusts to meet the needs of our customers. Finally, we understand that your success is our success. We enjoy putting in the effort to see you succeed! Contact us today to get started on a strategy to help you get ahead of — and remain ahead of — your competitors online.