What Is Hyros and Why Is It Important to Use for PPC?

LGG Media20 September 2022 (Updated 20 September 2022)

With so many marketing tools at your disposal, it’s difficult to remember a time when marketers sent out bulk postcards and waited for the phone to ring. It was virtually impossible to predict whether ad campaigns would be successful. Simply put, there was no way of knowing how many of those postcards were discarded.

Fortunately, technological advancements have made it much easier to reach the right audiences and track the effectiveness of advertisements. Everything boils down to one crucial factor: ad tracking. That said, many companies are still going to lose money because they are not tracking ads or not monitoring them effectively enough. Furthermore, ad tracking collects valuable user data that you can use to improve your ad campaign bidding even further.

We’ll introduce you to HYROS, a powerful ad tracking tool, and explain how it works so you can decide whether it’s worth a shot.

What Is Hyros?

To find out whether your ad campaigns are likely to succeed,  create a list of specific metrics that will provide you with relevant data to assess your ad campaigns. This is especially important if you’re just starting out with online advertising campaigns.

On the plus side, you have a wide variety of ad tracking tools and platforms to choose from. Depending on the ad tracking program you create, you will be able to collect information such as:

  • The total number of impressions
  • The total number of clicks
  • Website visitor behavior
  • Multiple sessions of customer behavior

So, what exactly is HYROS, and how can it help you achieve your ad tracking goals while also contributing to increasing your ROAS?

The acronym HYROS stands for Hyper-Accurate Ads Tracking Software for Digital Businesses. It is classified as campaign management software.

Wouldn’t it be great if you could collect multiple data sets at various stages of your advertising campaigns?

Wouldn’t you like to know what your exact conversion rate is when it occurs, and how it is influenced by user behavior, so you can work on improving it?

Ad tracking software does exactly that. Here’s what ad tracking software can do for you in specific terms:

  • Track URLs
  • Pixel tracking
  • Cookie tracking

This is exactly the information you need to track the ROI of your advertising spend.

Ad tracking software has the potential to provide you with so much information that it can be overwhelming. Starting with one or two key performance indicators (KPIs) and adjusting them as you go is the best approach.

What Are the Benefits of Using Hyros?

A large amount of data is a good thing. That’s a positive thing unless you have so many numbers in your head and on your spreadsheets that you don’t know what to do with them. Until you start squandering hours upon hours studying trends and analyzing data, numbers are a marketer’s best friend. It’s a problem that many marketers face, so if this describes you, you’re not alone.

HYROS makes use of all relevant data points to show where and how users are moving online. 

  • It keeps track of clicks and conversions.
  • A central hub allows you to view your traffic sources.
  • The tracking system is based on ten data points.
  • You will receive detailed reports indicating which advertisements provide the best ROI.
  • It allows you to accurately link conversions to their sources.
  • When compared to other tracking methods, you can attribute nearly 70% more of your sales to the source.
  • It enables you to identify the most profitable ad campaigns.
  • You will save up to 10-15% on your advertising expenses.
  • It gives you a centralized data source that pulls from multiple traffic sources.
  • It calculates your LTV on a daily, monthly, or annual basis.

Overall, HYROS ad tracking software provides you with useful information that takes into account each stage of your marketing funnel.

Are There Any Downsides of Using Hyros?

HYROS advertising software has a lot to be proud of, but it also has some drawbacks.

It’s only fair that our evaluation informs you of the factors that can make HYROS a poor fit for your business:

  • It is only accessible with an invitation.
  • They demand a minimum size for businesses.
  • They restrict the industries they engage with, and their pricing structure is opaque.
  • Before using the platform, business owners or representatives must do a discovery call.
  • You must spend at least $10,000 on advertising each month.
  • You must confirm that you have two or more sources of traffic.

Keep in mind that HYROS concentrates on the advertising monitoring aspect of lead-attribution. However, using this tool won’t allow you to compare various market sectors, marketing strategies, or items very rapidly. Expecting it to provide you with the full extent of ad tracking is unrealistic, even if your company satisfies the aforementioned criteria.

You can see how different ad campaigns and revenue sources are contributing to your bottom line with HYROS. Sadly, it won’t provide you with a clear picture of how each step impacts your bottom line. You won’t be able to tell, for instance, how upselling initiatives impacted income or how a webinar, event, or other channel increased new sales.

Furthermore, you won’t be able to view your subscriber LTV, churn rate, or monthly recurring revenue per segment if you use a subscription-based business model.

The reports have predefined column sets and groupings and you cannot alter the metrics, despite the dashboard’s clear layout. Additionally, HYROS is simple to set up and use the same day that you install it, but you won’t be able to import previous data.

Why Do PPC Agencies Use HYROS?

A great problem to have is having too much data. On the other hand, it’s a challenge that can quickly lead to hours upon hours of investigation and analysis of trends and insights.

Here are some reasons why HYROS is a game-changer in this regard:

  • It’s simpler to gauge the success of your advertisements.
  • To test new advertising initiatives, it costs less time and money.
  • Your decision-making is informed by precise data.

Popular ad platforms include Google and Facebook. They employ AI to find potential customers for your business. Take into account the fact that (yet!) AI is not an exact science. AI currently relies on the data it receives. Your tracking data is uploaded by HYROS, positioning your ad networks to pick up new information more quickly. In the end, using advertising monitoring software enables you to locate your target markets at a considerably lower cost than doing so manually.

How does the advertising tracking software from HYROS function? It enables data transmission via offline conversions to Google, Facebook, and other ad platforms and links conversions to the advertisement that led to the sale. After then, you can modify your ad specifications to improve them using data that is much more accurate.

We’ve mentioned some of the benefits of using HYROS above, but here we will also dig into some of the main great features of HYROS:

  • It is intended for well compensated companies with five-figure advertising budgets.
  • Without having a detrimental effect on your sales, it might save you up to 20 to 30 percent on your advertising budget.
  • It acts as a tool that teaches Google and Facebook’s algorithms how to locate your target market without increasing your ad spending.
  • Long-term customer value metrics are provided.
  • Its dashboard is easy to use and has an appealing visual style.

How Do I Know If HYROS Is a Good Option for Me and My Company?

No matter how many channels you want to use, advertising tracking yields excellent outcomes. Your ability to address their demands more quickly and effectively will increase as you become more familiar with your target audience. The cherry on top is knowing that you are spending your marketing budget wisely.

HYROS is absolutely worthwhile if you’re especially running Facebook advertisements and spending at least $30,000 per month on marketing campaigns. HYROS is a crucial tool for businesses who offer info products, high-ticket items, and call funnels.

Here are some reasons why HYROS elevates advertising campaigns:

  • It helps you gain a deeper comprehension of your marketing efforts and target market.
  • Finding the finest traffic sources is simpler.
  • You’ll learn about the most useful keywords.
  • You may more simply improve your current campaigns and move your ad spend to the ones that are the most profitable.
  • You’ll discover how to deliver better campaign content, customize your content, and make wiser financial choices.
  • To better serve your clients, you’ll be able to customize your messaging, channels, offers, and other factors.
  • Advertising tracking will inevitably result in an increase in conversions. Relevant material that is personalized results in higher conversion rates and increased revenue.

It doesn’t take much time to become knowledgeable about how the industry of digital marketing is developing and expanding. What functions well today might not be very relevant next week – things may change quickly. If you have a tracking system for your advertising, you can quickly assess your progress over a short or lengthy period of time. That is the secret to being able to quickly adjust and react to changes in the market and the always evolving customer preferences. You’ll be prepared to give your target audiences meaningful interactions with your brand no matter how much things change over time.

To make the most of your advertising campaigns’ ability to generate new revenue for your organization, tracking is crucial. Nobody is more aware of that than LGG. By aiding you with optimizing your Google Ads account and preventing ineffective Google Ads traffic, we’re committed to helping you protect your advertising campaigns and maximize the growth of your business. We’re also committed to assisting you in avoiding click fraud, also known as abusive, fraudulent, and unproductive clicks, so you can concentrate on growing your business.

Why Choose LGG Media for Your Hyros Services

Our hyros product is always being improved in order to deliver the finest service possible to our clients who run companies. Our knowledgeable crew at LGG Media never cuts corners, and we are always there when you need us. Our product adheres to Google’s criteria and adjusts to meet the needs of our customers. Finally, we understand that your success is our success. We enjoy putting in the effort to see you succeed! Contact us today to get started on a strategy to help you get ahead of — and remain ahead of — your competitors online.

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