LGG Media

What is Marketing Automation?

Marketing Automation is a tool that helps companies automate tasks across the buyer’s journey. The content of marketing activities can be tailored based on the customer’s indirect and direct traits and behaviors because the data is conveniently accessible in the CRM platform.

Introduction . We recognize how tough it is to grasp this. That’s why we’ve put together a guide to help you along the journey. Let’s get this party started!

Marketing Automation

Why Marketing Automation?

Are you fed up with doing the same things over and over? Is it vital for you to bridge the demand-to-sales gap? Do you have a hard time converting leads? Or does the sales staff devote a significant amount of time to cold leads on a regular basis? We recognize how aggravating it can be. Marketing automation can answer all of these questions, as well as a few others. Allow us to help you create a Marketing Automation strategy. We cover everything from working with the buyer’s journey to automating processes, personalizing content, building lead nurturing, and delivering the right material to the right persona at the right time.

What Does Marketing Automation Solve?

  • Poor customer satisfaction: salespeople who lack visibility into customer care communications are frustrated by decentralized client information.
  • Time spent on repetitive tasks: employees waste time on manual, repetitive tasks that could be automated.
  • Long sales cycle: sales are hindered by the lack of collaboration among employees.
  • Low productivity: Sales staff waste time phoning unqualified leads, resulting in low output.
  • Poor communication: a lack of communication between sales and marketing is slowing down the sales process and preventing lead generating data from being shared (process improvement).
  • Database integrity management: data quality issues must be addressed (data collection and cleansing).
  • Performance measurement challenges: inability to assess marketing data, metrics, and prepare reports for budget allocation decisions.

Benefits of Marketing Automation

  • Higher Win Rates: Because sales cycles are more aligned with the buyer’s journey, leads that are scored and nurtured before being passed on to sales have a higher win rate.
  • Reduced cost per lead: When critical marketing procedures like lead scoring, nurturing, and assignment are automated, fresh opportunities require less staff to manage. Furthermore, using a web/email-based method can significantly minimize the cost of acquiring new prospects and possibilities.
  • Better resource allocation: comprehensive statistics on prospect behaviors and campaign ROI give marketers the information they need to focus their budgets on the most profitable marketing methods.
  • Improved accountability and credibility: Once marketing leaders can measure the impact of their initiatives, they can give accountability for their spending. Marketing Automation systems, when effectively implemented, boost trust by offering a system of record that tracks and measures marketing efforts as well as business outcomes.
  • Sales and marketing alignment: When sales and marketing agree on the definition of a qualified lead, systems are integrated to enable insight into activities and results, and the loop between lead source and generated income is closed, this is known as alignment.
  • Cost Effective: Marketing Automation allows you to deliver targeted emails with content that generates possible income prospects at a low cost.

Marketing Automation Process

There are 5 major steps in the Marketing Automation process that allows for effective marketing. 

  1. Identifying Your Goal
  2. Find Your Audience
  3. Create Content for the Buyer’s Journey
  4. Make Successful Workflows
  5. Analyze and Optimize those Workflows

Marketing automation may appear to be a daunting task at first… Imagine how nice it will be to sit back and relax once you’ve got everything in order. Okay, maybe not relax, but Marketing Automation will undoubtedly aid in the reduction of your to-do list.
Marketing Automation can help you save time, energy, and money while making your customers’ lives easier and happier. From email marketing to advertising and retargeting to internal activities, Marketing Automation can help you save time, energy, and money. It is, without a doubt, a marketer’s best friend.

As you can see, Marketing Automation is not a solution that all types of businesses can employ. You should start with your requirements, systems, marketing strategies, and objectives, among other things. Increase the number of converted leads, establish lead nurturing, and make marketing and sales function as a united one by automating your unique procedures.

Do You Want to Start Marketing Automation?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!