Pay Per Click Management Services

Optimised Ad Campaigns For Success

Pay-per-click, or PPC, is a type of marketing in which you pay a fee to have your website appear on the search engine result page (SERP) when someone types in particular keywords or phrases. The SERP will display the ads you generate to direct visitors to your site, and the fee you pay is determined by how many people click on your ad.

PPC (Pay Per Click) advertising services has become an effective way to earn a respected position on the top of Google and Bing search results and other platforms where your target audience has been browsing most of the time. Clutch survey reveals one-third of people which translates to 33% click on a paid search ad as it directly responds to their queries. Moreover, 75% of people say paid search ads make it easier to find the information they are looking for on a website or search engine. 

Don’t you feel pay per click management could be the right way to drive results for your business? If you’re planning to invest in PPC advertising with a dedicated team of paid search specialists, it’s the right time. At LGG Media, we can help all sizes and types of businesses to earn great returns through our in-depth data analysis, consistent campaign optimisation and sales funnel that turns visitors into sales. 

Why Is PPC Advertising So Important?

When done correctly, PPC can generate high-quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this article), your PPC efforts could yield a massive ROI.

PPC is one of the most important aspects of having effective online advertisements. It enables your company to thrive and rise above the competition. Although it will take some time and money, PPC will put you ahead of your competitors in the long run. You should be able to see a difference in your business after at least a month of PPC advertising. This could be more customers, phone calls, or visits to your website. After a few months, you’ll be able to compare your data and get a better idea of where your budget for each campaign should be.

Benefits of PPC Advertising

There are many benefits of PPC ads. These include:

PPC Ads are Cost-Effective

You have total control as to how much you’re interested in spending with PPC ad campaigns. You’ll get your money’s worth because you only pay when visitors click the link leading to your website or landing page — with a high probability of conversion.

PPC Ads Produce Fast Results

Although organic ranking is excellent, it can take months or even years to reach the first page of SERPs.
If you own a startup or a small business, you probably don’t have the time to wait for the effects of organic, social, or direct traffic to take effect.
This is where PPC advertisements come in. You can shoot to the top of the SERPs with optimized PPC ads within hours of launching your campaign.

PPC Ads Allow You to Target Your Ideal Customers

With PPC ads, you can bypass cold audiences entirely and target a warm audience that is eager to buy your products and services. You can bid on keywords that solution-aware personas would look up on the internet. PPC ads, in addition to keywords, provide targeting options such as past online activity or demographics. Another great way to use PPC ads is to create retargeting campaigns that target visitors who did not make a purchase after landing on your site.

Algorithm Changes Have Little Effect on PPC Ads

Trying to get free traffic from search engines is more unstable than PPC advertising because of the many Google algorithm changes and the 200 ranking factors. You don’t have to stress about algorithm changes and updates with PPC ads; instead, you can focus on how your campaigns perform.

PPC Ads Help You Rank Even with Low Domain Ratings

Keywords are becoming more competitive. This makes it more difficult for a company with a low domain authority to rank high on a search engine or to reach its core demographic on a social platform. Regardless of your domain ratings, PPC advertising allows you to quickly rank for keywords that your target audience is searching for.

You Can Easily Control and Test PPC Ads

With PPC ads, you can easily control the keywords you’re targeting, ad placement, and budget. You can also conduct A/B split tests with different ads to determine which one produces the best return on investment. The ads that perform well can then be scaled until they no longer produce desirable results.

Data From PPC Ads Can Improve Your SEO Strategy

You shouldn’t abandon your search engine optimization (SEO) efforts entirely; rather, your paid advertising should supplement rather than replace your SEO strategy.

How to Create and Build a PPC Campaign

Step 1

Set Perimeters

Although you do not have to do these in any particular order,  you will want to consider starting with this one. You run the risk of your ad being untargeted and ineffective if you don't use parameters.

You should situate your ad campaigns within the context of your overall business objectives. Take into account how your paid campaigns will help you achieve those objectives. Then consider what you want to achieve with your ads — whether it's visits, sales, brand recognition, or something else — and how much you're willing to spend to get there.

Your advertisements should include the following elements:

  • Whom do you wish to target?
  • Your campaign's theme
  • How will you assess success?
  • What kind of campaign will you run?
Step 2

Create Goals and Goal Metrics

As long as you decide how you will evaluate your campaign objectives, you will have something to prove for your ad spend. Your goal metrics should not be confused with your campaign metrics, which we'll go over in more detail later.

Let's go over some common PPC objectives and ways of measuring them:

Brand awareness: This refers to how well your target audience is acquainted with your company. It might be a good idea to look into display ads for this goal so that you can supplement your copy with visually appealing imagery. Social engagement, surveys, and direct traffic can all be used to gauge brand awareness.

Lead generation: This is the result of having a relevant and engaging homepage to accompany your paid advertisement. Because you'll be creating a separate landing page for each ad group, you should be able to quickly track lead conversions in the Google Ads interface via a tracking pixel, or via UTM specifications if you're using a tool like HubSpot.

Sales: How much of your product or service is sold as a result of your paid advertisements can be used to calculate sales. This should be possible to track using CMS software or attribution reporting.

Site traffic: If you have high-quality content on your website, increasing site traffic is a great goal. If you're going to spend the money to get people to visit your site, you should be confident that you'll be capable of keeping them there and ultimately convert them into leads.

Step 3

Select Your Campaign Type

You must not only know where you will advertise, but also how. There are numerous types of paid advertising campaigns, and the one you choose is determined by where you can reach your target audience. That isn't to say you can't advertise in different ways; you can also try a mix of campaign types as long as you're constantly testing and revising.

Step 4

Conduct Keyword Research

Each ad group you create must be designated a set of keywords to target; this is how search engines determine when and where to showcase your ad. The general rule of thumb is to choose one to five keywords per ad group, and those keywords must be highly relevant — your Quality Score is at stake.

Choose keywords that are tightly related to the subject of your ad group. If you come across keywords that fall outside of one theme and want to target them, you should make a separate ad group for them.

It is significant to mention that you are not limited to the keywords you begin with. You must also closely monitor your keyword list throughout your campaign, removing those who don't bring in the types of visitors you want and increasing your bids on those that do. Do your best to choose the most relevant keywords, but don't feel obligated to get it right the first time.

Step 5

Google Analytics and Tracking

Google Analytics is completely free to use, so there's no reason not to include it on your website. The tool gives you information about how your website is performing, how people engage with your pages, and what content is appealing to visitors. The data gathered from Google Analytics could be used for PPC and other purposes.

How Much Should I Spend on PPC Marketing?

Before we answer the “how much” question, it’s important to understand the various pricing models used by PPC management agencies for billing.

Here is a quick rundown of the three most common PPC pricing models:

Percentage of Ad Spend Pricing

If you’re looking for PPC help, you’ll probably come across a lot of agencies that use a “percentage of spend” pricing model. Clients pay agencies a predetermined percentage of their spend on the ads that the agency is tasked with managing under this model.

Typically, as the agency’s workload increases, its percentage decreases, but this is not always the case.

Ideal for: Companies with a larger or growing ad spend, due to the percentage reduction that comes with an increase in total budget. Many agencies that use this model will have a minimum spend requirement.

Not suitable for: Smaller businesses with limited resources. Minimum spends are frequently associated with this model, so if your budget is insufficient, you’ll most likely be saddled with some hefty fees to make it worthwhile for the agency to work with you.

Management Fee + Percentage of Ad Spending Pricing

Many fully grown marketing agencies will charge a management fee to cover the costs of managing PPC ad campaigns for clients. This pricing model, like the first, is based on a percentage of ad spend, but with an additional fee.

This model will be less common among legacy media companies and commodity PPC firms. Because even small businesses must take into account seasonal marketing and promotion needs, more complex campaigns are rarely static.

Ideal for: Customers who want complete control over their accounts should use this service. When you pay a management fee in addition to a percentage of spend, it becomes more difficult for the agency to justify keeping accounts as “proprietary.” This model also includes a budget for A/B testing as well as advanced conversion tracking both online and via phone, text, and other means.

Not recommended for: Very low-cost accounts. Very small businesses are best served by automated platforms where a pure percentage of spend is appropriate.

Flat Fee Pricing

After agreeing on a scope of work and calculating the fixed costs associated with managing the client’s PPC campaigns, some agencies will charge a flat, predetermined fee. Some businesses prefer the simplicity of this model, as long as the activities and services covered by the scope are well defined.

This is typically a simplified version of the management fee plus percentage model, in which the value accrued per percent of spend is factored into the flat fee.

Ideal for: Relatively static campaigns and clients who prefer fixed monthly expenses.

Not recommended for: Dynamic campaigns. Many businesses are seasonal and/or rely on specials to generate revenue. Both the management burden and the ad spend will need to be more flexible in these cases.

Another great way to use PPC ads is to create retargeting campaigns that target visitors who did not make a purchase after landing on your site.

Performance Based Pricing

In addition to the three PPC pricing models mentioned above, you may come across a “performance-based pricing model” on occasion.

Most businesses use this model to pay for lower-funnel actions such as inbound calls, emails, form conversions, trial signups, demo requests, and so on. Some agencies use this model to set up a commission rate and collect a small percentage of revenue from closed sales if they can claim responsibility for lead generation. This is most common in e-commerce and referral-based business models, and it is also referred to as a “CTA pricing model.”

Best Practices for a Successful PPC Strategy

Bidding on specific keywords will get your ad in front of the right crowd, and good ad copy will get those users to click on it. Your ad, like your keywords, must solve for the searcher’s intent — you must give the searcher exactly what they’re looking for and ensure that this is transparent through the words you use.

Search ads are made up of a headline, a URL, and a short description, all of which have strict character limits. To make the most of this space, make sure your ad copy follows these guidelines:

  • Speak to your target audience directly.
  • Include the main key words or key phrases for which you’re bidding.
  • Make an actionable CTA available so the searcher knows what to do next.
  • Make the offer enticing.
  • Use language that corresponds to the copy on your landing page.
  • Run A/B split tests on your copy.

The page that leads are directed to after clicking on your ad is arguably the most important aspect of PPC (after your ad copy). This page must be highly targeted, applicable to your ad, give what was promised, and provide a consistent service.

Why? Because your landing page’s goal is to convert your new visitor into a lead or customer. A high-converting landing page will also improve your Quality Score, resulting in better ad placements. Nothing reduces PPC profits more than a poorly designed landing page.

At a high level, maximizing ROI on your ad campaigns means taking into account customer lifetime value and customer acquisition costs, which will help you identify how much to spend on a potential client and how much of that spend can come from paid advertising.

To get more specific, we’ll discuss inputs and outputs, specifically 1) lowering your input (cost per lead [CPL]) and 2) increasing your return (revenue).

Best PPC Platforms to Use

There are plenty of online spaces where you can spend your hard-earned ad dollars, and the best way to vet them is to examine your potential ROI on each platform.

The most powerful marketing platforms are effective because they are simple to use and, more importantly, frequently visited. However, if you have a limited budget, you might consider a lesser-known alternative to these major players.

Other factors to consider when selecting a platform include the availability of keyword terms, where your target audience spends their time, and your advertising budget. The following is a non-exhaustive list of some of the best PPC platforms:

Google Ads (AdWords)

Google Ads is  without a doubt the undisputed king of paid advertising.

Google processes over 90,000 search queries per second on average, giving you more than enough opportunities to target keywords that will entice your target audience to click. The disadvantage is that keywords on this platform are highly competitive, requiring a higher ad spend.

Google Ads, formerly Google AdWords, is the most rewarded platform for paid advertising that empowers advertisers to set a daily budget for every campaign and select bids for each keyword and ad group.

Don’t know where to start? Don’t worry, you can always count on LGG Media. Whether your goal is to improve the Quality Score of your ad campaigns, boost your click-through rates, or increase the relevance of your ad content, with our years of experience, we can assist you with Google advertising services and drive the most qualified leads to your website.

YouTube Ads

YouTube is frequently one of the overlooked platforms for PPC advertising. However, the visualized social media platform can undoubtedly be beneficial to you and your business. YouTube is a video platform with videos on almost any topic you can think of. This way, you can only advertise your product with videos that are relevant to your business. This method of targeting can be highly specialized, which can be extremely beneficial.

Another advantage of having some connection to your target audience is the people in this audience. These individuals can be both very young and relatively old. This makes YouTube advertising available to all businesses. Durability, measurability, and adjustability are also important factors to consider when working with YouTube advertisements. So, while the platform has many advantages, they must be implemented professionally in order to be as effective as possible.

Every size, vertical, and type of business should consider using YouTube as it has grown to be the most popular video-sharing platform for increasing brand awareness, generating qualified leads, and generating sales. You shouldn't pass up the chance to develop effective ad campaigns on YouTube since, according to Statista, there are 2 billion monthly active viewers on the platform.

Do you want to use video marketing to boost your internet presence but are unsure where to begin? Don't worry; in such situations, LGG Media's social media specialists are here to assist you in expanding effectively.


Our YouTube advertising services give you full account control and all the techniques you require to operate a successful ad campaign, including ad creation, audience targeting, campaign administration, reporting, video ad creative assets, and performance monitoring.

Bing Ads

Bing PPC advertising is available on Bing, Yahoo, and AOL, the three well-known search engines owned by Microsoft. Your content is simultaneously shared across all of these channels when you utilize Bing advertising. Bing PPC is a noteworthy marketing tool for sponsored ad campaigns due to the Microsoft network's over five billion monthly searches.

Bing PPC advertisements behave similarly to Google ads in terms of functionality. You place a bid depending on the volume of traffic for a given term, your ad is then shown when someone searches for that keyword, and finally, you pay Bing whenever a user clicks on your ad. Like Google, Bing allows you to have up to 80 characters in your ad copy, and it even provides tools to help your team create a list of keywords that are affordable so that you never waste money on advertisements that aren't seen.

The advantages of using Bing Ads over Google Ads include a slightly lower CPC - but at the expense of a larger audience.

Facebook Ads

Building a strong presence in the largest social media network in the world is essential to advancing the growth of your company given Facebook's vast global audience (2.45 billion users) and a wide range of advertising opportunities. Getting the most out of Facebook ads requires a variety of experiences, despite the fact that visibility, sales, and user experience have all considerably increased.

Because of its specific targeting options, Facebook Ads is a popular and effective platform for paid ads (more commonly used as CPM than CPC). You can target users on Facebook based on their interests, demographics, location, and behaviors.

This is why it makes sense to rely on our skilled staff at LGG Media, who is aware of what it takes to develop, oversee, and implement Facebook ad campaigns for businesses of all sizes. We provide all-inclusive solutions in our Facebook advertising services to reach and attract your target customers at the appropriate time, starting with conceptualizing, developing a strong strategy, generating ad creatives to post your ads, and monitoring the total performance.

Tiktok Ads

TikTok offers several paid advertising options in the form of in-feed video ads. TikTok ads help you reach a large audience by fitting seamlessly into a user's news feed and are an excellent way to increase exposure and brand awareness. While TikTok Adverts can generate leads and sales, they are most effective when used to build either a new or established brand that wants to keep up with the times.

In order to connect with the younger generation and other content-hungry groups and promote better results, many leading business titans have embraced TikTok in recent years. Advertising on TikTok is always a good idea when it comes to social marketing trends, especially if you want to reach as many people as possible.

All sizes and types of organizations can benefit from LGG Media's considerable experience in TikTok advertising services, which increases brand exposure and boosts conversion rates. TikTok is a visual software that enables users to make and share 15-second films using simple filters, effects, and music. We can assist you in making the most of its potential. We can assist you in telling the narrative of your business and attracting more customers in the most effective way possible with the help of cutting-edge targeting and outstanding ad creation tools.

Snapchat Ads

Do you find that the younger generation is more attracted to your goods or services? Do your advertisements now go unnoticed? Are you seeking a venue to advertise your newest goods? Don't worry, you may use our Snapchat advertising services to reach your intended audience. Snapchat ads are simple to use and produce meaningful results, whether you want to increase sales, app downloads, or meet potential customers.

At LGG Media, we take pride in being a well-known social media advertising agency, using a tested combination of tactics to reinvent your brand and creating compelling Snapchat ad campaigns that should never be disregarded. You shouldn't pass up the chance to run effective Snapchat ad campaigns that will enhance conversions and generate qualified leads because Snapchat is a well-liked platform where users spend more than 30 minutes every day.

LinkedIn Ads

Since its founding in 2003, LinkedIn has grown from a modest resume resource to a significant social media platform, reaching an active audience of over half a billion members. Using the strength and ingenuity of LinkedIn through an advertising campaign could produce the best results for your business, whether you're wanting to target users by skills, industry, profession, location, or other interests. 

Linkedin is a platform where advertising can be extremely beneficial and effective. The audience that uses Linkedin is one of the main characteristics that makes it such a beneficial platform. These users include a diverse range of businesses and experts from various industries. This allows you to target your audience in a specific industry and connect with other businesses or experts in that industry. Job title and job function are two examples of industry characteristics.

Another significant advantage is the variety of advertising types. These advertising types are distinct from those found on other social media platforms and can thus be advantageous to your company. Businesses can use sponsored posts and sidebar ads to increase conversions and lead generation. So, with this platform, you can make connections and reap numerous benefits in terms of advertising strategies. You can create these strategies on your own or hire professionals like us to deliver great results with personal input about you and your business!

You should treat LinkedIn's advertising campaigns more seriously than other social media networks because of its high-level audiences and professional vibe. Don't worry; LGG Media is here to help you with all the necessary tools and resources to create an efficient and successful LinkedIn ad campaign.

Pinterest Ads

Pinterest is unique among social platforms in that its users are primarily interested in discovering new products, and they respond well to advertisements. Pinterest provides both free and paid advertising tools, and combining both can result in 3x more conversions and twice the ROI on your ad spend when compared to paid ads alone.

Promoted Pins are another name for Pinterest ads. As part of retargeting ads, Pinterest displays Promoted Pins depending on the interests, prior behavior, and website actions of its users.

Pinterest is a potent marketing tool that understands its audience thanks to the integration of a search engine and social media, for example, curating taste or spotting trends before they arise.

Pinterest's key statistics include 300 million monthly users, 98% of users who have tried something new they discovered there, 84% of users who conduct their buying research there, and 77% of users who have discovered a new brand or product.

Advertising on Pinterest can have a variety of advantages for online business growth depending on the type of business. Even businesses who believe the demographics of Pinterest would not be a good fit for them may discover that you can locate a profitable target market among Pinterest's enormous user base to increase your online earnings.

Incorporating Pinterest advertising into your digital marketing plan is a good idea.

Pinterest offers businesses a distinctive option for social media marketing as a social media platform. A business can use optimized content on Pinterest as an alternative search engine to further market itself and increase traffic, sales, and brand awareness.

Twitter Ads

Twitter has grown to be a crucial social media network with a reach of more than 330 million users allowing users to follow the most recent updates from individuals, businesses, celebrities, and media sources. Regularly tweeting from your Twitter business profile could be a wonderful place to start, but you must advertise on Twitter to increase brand visibility, increase interaction, and bring targeted visitors to your website.

Twitter advertising allows you to promote individual tweets or entire campaigns with specific goals. Businesses can set audience targeting criteria and choose from eight different objectives, such as app installs, video views, and website conversions, for each ad campaign they create.

Consider supplementing your organic efforts on Twitter with the paid promotional opportunities built right into the platform to broaden your reach and grow your follower list. Using Twitter Ads is a simple way to get your tweets in front of people who don't already follow you, which is especially useful for generating new leads for your company.

Before developing and putting into action a strategy, our skilled social media team will collaborate with you to fully understand your company's objectives. They are supported by a wealth of expertise and experience. Through our Twitter advertising services, you will have a ton of unrivaled chances to connect with your target market and acquire the outcomes you want.


AdRoll is a retargeting platform that targets people who have previously visited your website with advertisements. Assume someone read your article on cheese making. You can retarget them with display ads promoting your online cooking classes on other websites they visit.

While Google Ads allows for retargeting, the advantage of using AdRoll is that it can display ads on Google and social media sites, giving you more opportunities to capture clicks or impressions, depending on your goal.


Accordion RevContent specializes in content promotion via pay-per-click (PPC). It has the same effect as a guest post, where your content is displayed on another site, except it's in the form of an advertisement. You continue to bid on keywords, and your advertisement appears next to content related to those keywords. You will benefit from a low CPC and highly engaged traffic with this platform.

How Does PPC Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominent than their competitor’s ads. Instead, advertisements are susceptible to what is known as the Ad Auction, a completely automated process that Google as well as other major search engines use to assess the importance and validity of advertisements that appear on their SERPs.

What Are the Different Types of PPC Ads

PPC advertising is not just limited to advertising on search engines. Consider the following types of pay-per-click ads for marketing your business:

Search ads are among the most common types of PPC ads.

Search ads appear in search engines such as Google and Bing and are keyword-targeted.

When you type a search query into a search engine, it is the search engine’s responsibility to return the best results to the user. They want to show you the results that are most likely to entice you to make a purchase, and keyword-targeted PPC ads are a great way to do so.

These ads appear above organic results and are denoted by the small “Ad” logo. These are text PPC ads, but you can also choose to display an image of your product.

These can appear above organic results as well, but they may also appear on the right-hand side of your search.

With billions of users on a variety of social media platforms such as Facebook, Twitter, and Instagram, advertising there can only benefit your company.

Given the large audience, chances are there are more than a few users who are interested in your products and services, so social media is a great place for PPC ads.

One of the best features of social media ads is the ability to target your ideal audience based on demographics, interests, location, and other factors.

They not only bring more prospective customers to your website to generate, but they also exponentially increase brand awareness.

It’s important to remember that the more human your social media ads are, the more successful you’ll be. According to studies, when brands tap into their customers’ emotions, they perform better in terms of advertising.

Display advertisements are an excellent choice for increasing brand awareness.

These are the advertisements that you see as a banner, image, or even text on the various websites that you visit.

They’re great for increasing brand awareness because they appear almost subconsciously on pages you enjoy reading.

What exactly is PPC retargeting? It’s a great way to remind users of something they’ve previously searched for and encourage them to buy what they left behind, or buy again.

Cookies are dropped in your browser when you browse the web, depending on which websites you visit.

Other websites you visit detect those cookies and display advertisements for the website that dropped the cookies.

Retargeting ads can take the form of a banner ad, a text ad, or an image ad, and they can also be used on other digital platforms such as email marketing.


SEO is the process of optimizing your website to rank high in search engines and gain free traffic. PPC, on the other hand, requires you to pay for clicks. Despite their differences, businesses see the best results when they combine SEO and PPC marketing. 

We are a premier SEO and PPC agency committed to accelerating and propelling your company’s growth to new heights. Our SEO campaigns and PPC strategies are tailored to your specific business needs and objectives. As a leading SEO and PPC company in Canada for all business niches, we work hard to show you how you can drive qualified leads, organic traffic, and revenue.


Technically, PPC and CPC are not synonymous. PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign.

SEO vs PPC A/B Testing Your PPC Ads

As a marketer, you’ll almost never throw something to your audience that works without first testing it. PPC campaigns are no exception. A/B testing is as important as any other aspect of your paid ad campaign. The goal of ad testing is to continue increasing both your clickthrough and conversion rates.

The good news is that you only need to test four parts of an ad: the headline, description, landing page, and target keywords. Minor changes to just one of these elements can have a significant impact on your results, so make changes one at a time to keep track of where improvements come from.

Since there are numerous variations that you could test one at a time, it’s a good idea to make a list of all the potential tests you can run and prioritize them based on the most significant impact. Finally, you should run your ads long enough to collect the necessary data and test them early enough to avoid wasting money on a poor-performing ad.

Call Tracking Software Enables You to Track PPC Phone Conversions

If inbound phone calls are important to your business, you should think about using call tracking software to figure out how your marketing is generating them. Call tracking software can track calls from any marketing and advertising source, including SEO, TV, radio, email, direct mail, print, content marketing, and social media, so it’s not just for PPC search ads. However, if PPC search advertising is an important part of your marketing strategy, call tracking can be a real eye opener.

How Do I Know If My PPC Agency Is Doing the Right Thing?

Building a relationship with your PPC agency and being able to talk to your agency with confidence is one of the best ways to know what is going on with your paid advertising campaigns. However, not all agencies are like LGG, so here are some alternative methods for staying on top of them:


Just because an agency manages your ads account doesn’t mean you can’t view it or make changes. However, changing your ads without first consulting with your agency may not be the best idea. Your agency should send you a monthly report outlining all of the details you need to be concerned about.

An agency that provides monthly reports should also be able to discuss anything that has happened to your account, giving you confidence that the agency is properly managing it.

Data Driven Improvements

Continuous improvement work requires a media buyer to design and run A/B tests to validate a hypothesis that aligns with the goal of the business. An example of an A/B test could be to run an ad campaign optimizing for “purchase conversion” events instead of “lead conversion” events to determine which optimization event will reduce the cost to generate a sales qualified lead. At the completion of an experiment, the media buyer will analyze the results and create new hypotheses to test out. A great PPC agency must conduct data driven continuous improvement work to maximize the performance of an ad account over time. 

Conversion Rate

The conversion rate is the ratio of the number of users who clicked on an ad to the number of users who completed an action on your website. For instance, submitted a lead form, scheduled a sales call, called your office line, or purchased products or services without human interaction.

Many factors can influence this, including attracting relevant quality traffic, convincing copy in the ad, landing page relevance, and more. There are numerous factors that can influence conversion rates. A good agency should at the very least be tracking it properly and providing explanations for why there is an increase or decrease. Of course, there may be some factors that are unaffected by the advertisement, such as a problem with the actual product or service.

Match-Type Reviews

A keyword match type is a Google AdWords keyword option that shows an ad on both the Display Network and the Google Search Network. The ads are shown to either a specific user group or a broad target group, depending on the keyword option you choose.

However, the keywords are quite universal and broad in order to account for the greatest number of users.

When you choose a PPC keyword match type, you are asking Google to match your ads to user searches in a specific way. For example, an exact match may be too specific and picky, whereas a broad match may return many user searches that do not pertain to your product or service and thus are of no use to you.

The keyword match type integration of your choice aids the algorithm in determining which platforms your ads will appear on. As a result, you can target a more targeted audience. Furthermore, the keyword match type you choose determines the relevance of the displayed ad and search keywords.

Both match type and keyword selection aid in targeting people when they search on Google. You can use all of the available matches with this match-type option and get a high return on investment for your PPC ad campaigns.

To create an effective Google Ad campaign, you must first understand the various match types and then use a combination of them. You can avoid irrelevant keywords, saving money that you can put toward increasing conversion rates.

With our advertising experts, you get a special advantage of working with a Google Premier Partner and drive more leads and sales with complete peace of mind. Our pay per click management services allow you to reach exactly where your potential customers are looking for you and gain qualified leads against competitors.

PPC Management Services – Increase Conversion and Drive Traffic to Your Site

  • Find and analyse the keywords based on your business niche that generate better leads and ROI.
  • Ensure your AdWords copy can capture users’ attention in a shorter time span.
  • Find new opportunities and reduce overspending by taking a detailed look at your running campaign.
  • Location targeting and mobile targeting so that your brand reaches the target audience more effectively.
  • Monthly calls and reporting on campaign performance to keep the strategy up to date.
  • Manage and track PPC ad campaign performance to boost your performance.

Why PPC Should Be Included in Your Digital Marketing Plan

From Google Ads to Bing Advertising, and more, being the best PPC service provider in Canada, we can help clients to manage their PPC campaigns successfully across all platforms and devices by creating compelling message the combines the right set of keywords, description, and exceptional site experience.

Do you want to stand out from your competitors and get noticed? Contact us for pay per click advertising services!

FAQ: Frequently Asked Questions about PPC Advertising

What type of advertising is PPC?

Paid search marketing is a popular type of pay-per-click (PPC) advertising. Google AdWords and Bing Ads, for example, show your ad to users who search for specific keywords. Campaigns are created by writing ad copy, selecting relevant keywords, and selecting an useful landing page on your website.

Are Facebook ads PPC?

Facebook pay-per-click (PPC), also known as Facebook Advertising, is currently one of the top advertising platforms for businesses.

How effective is PPC advertising?

PPC advertising is one of the most effective forms of digital marketing.

According to Statista data, search PPC ranks highly among all forms of online marketing, with up to 20% claiming it provides the highest ROI of any digital marketing strategy.

What is CPC?

Cost per click (CPC) measures the price you pay for each click on your ad.

What Do PPC Advertising Services Include?

Depending on whether you’re advertising for the first time or already have a campaign, our Google PPC management services include audit and research, account setup, keyword selection, creation of an ad copy, and monitoring of ad campaign performance for best results.

Need PPC Advertising Help?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!