Pay Per Click Management Services

Optimised Ad Campaigns For Success

Pay-per-click, or PPC, is a type of marketing in which you pay a fee to have your website appear on the search engine result page (SERP) when someone types in particular keywords or phrases. The SERP will display the ads you generate to direct visitors to your site, and the fee you pay is determined by how many people click on your ad.

PPC (Pay Per Click) advertising services has become an effective way to earn a respected position on the top of Google and Bing search results and other platforms where your target audience has been browsing most of the time. Clutch survey reveals one-third of people which translates to 33% click on a paid search ad as it directly responds to their queries. Moreover, 75% of people say paid search ads make it easier to find the information they are looking for on a website or search engine. 

Don’t you feel pay per click management could be the right way to drive results for your business? If you’re planning to invest in PPC advertising with a dedicated team of paid search specialists, it’s the right time. At LGG Media, we can help all sizes and types of businesses to earn great returns through our in-depth data analysis, consistent campaign optimisation and sales funnel that turns visitors into sales. 

Why Is PPC Advertising So Important?

When done correctly, PPC can generate high-quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this article), your PPC efforts could yield a massive ROI.

PPC is one of the most important aspects of having effective online advertisements. It enables your company to thrive and rise above the competition. Although it will take some time and money, PPC will put you ahead of your competitors in the long run. You should be able to see a difference in your business after at least a month of PPC advertising. This could be more customers, phone calls, or visits to your website. After a few months, you’ll be able to compare your data and get a better idea of where your budget for each campaign should be.

Benefits of PPC Advertising

There are many benefits of PPC ads. These include:

PPC Ads are Cost-Effective

You have total control as to how much you’re interested in spending with PPC ad campaigns. You’ll get your money’s worth because you only pay when visitors click the link leading to your website or landing page — with a high probability of conversion.

PPC Ads produce fast results

Although organic ranking is excellent, it can take months or even years to reach the first page of SERPs.
If you own a startup or a small business, you probably don’t have the time to wait for the effects of organic, social, or direct traffic to take effect.
This is where PPC advertisements come in. You can shoot to the top of the SERPs with optimized PPC ads within hours of launching your campaign.

PPC Ads Allow You to Target Your Ideal Customers

With PPC ads, you can bypass cold audiences entirely and target a warm audience that is eager to buy your products and services. You can bid on keywords that solution-aware personas would look up on the internet. PPC ads, in addition to keywords, provide targeting options such as past online activity or demographics. Another great way to use PPC ads is to create retargeting campaigns that target visitors who did not make a purchase after landing on your site.

Algorithm Changes Have Little Effect on PPC Ads

Trying to get free traffic from search engines is more unstable than PPC advertising because of the many Google algorithm changes and the 200 ranking factors. You don’t have to stress about algorithm changes and updates with PPC ads; instead, you can focus on how your campaigns perform.

PPC Ads Help You Rank Even with Low Domain Ratings

Keywords are becoming more competitive. This makes it more difficult for a company with a low domain authority to rank high on a search engine or to reach its core demographic on a social platform. Regardless of your domain ratings, PPC advertising allows you to quickly rank for keywords that your target audience is searching for.

You Can Easily Control and Test PPC Ads

With PPC ads, you can easily control the keywords you’re targeting, ad placement, and budget. You can also conduct A/B split tests with different ads to determine which one produces the best return on investment. The ads that perform well can then be scaled until they no longer produce desirable results.

Data From PPC Ads Can Improve Your SEO Strategy

You shouldn’t abandon your search engine optimization (SEO) efforts entirely; rather, your paid advertising should supplement rather than replace your SEO strategy.

How to Create and Build a PPC Campaign

Set Perimeters

Although you do not have to do these in any particular order,  you will want to consider starting with this one. You run the risk of your ad being untargeted and ineffective if you don't use parameters.

You should situate your ad campaigns within the context of your overall business objectives. Take into account how your paid campaigns will help you achieve those objectives. Then consider what you want to achieve with your ads — whether it's visits, sales, brand recognition, or something else — and how much you're willing to spend to get there.

Your advertisements should include the following elements:

  • Whom do you wish to target?
  • Your campaign's theme
  • How will you assess success?
  • What kind of campaign will you run?

Create Goals and Goal Metrics

As long as you decide how you will evaluate your campaign objectives, you will have something to prove for your ad spend. Your goal metrics should not be confused with your campaign metrics, which we'll go over in more detail later.

Let's go over some common PPC objectives and ways of measuring them:

Brand awareness: This refers to how well your target audience is acquainted with your company. It might be a good idea to look into display ads for this goal so that you can supplement your copy with visually appealing imagery. Social engagement, surveys, and direct traffic can all be used to gauge brand awareness.

Lead generation: This is the result of having a relevant and engaging homepage to accompany your paid advertisement. Because you'll be creating a separate landing page for each ad group, you should be able to quickly track lead conversions in the Google Ads interface via a tracking pixel, or via UTM specifications if you're using a tool like HubSpot.

Sales: How much of your product or service is sold as a result of your paid advertisements can be used to calculate sales. This should be possible to track using CMS software or attribution reporting.

Site traffic: If you have high-quality content on your website, increasing site traffic is a great goal. If you're going to spend the money to get people to visit your site, you should be confident that you'll be capable of keeping them there and ultimately convert them into leads.

Select Your Campaign Type

You must not only know where you will advertise, but also how. There are numerous types of paid advertising campaigns, and the one you choose is determined by where you can reach your target audience. That isn't to say you can't advertise in different ways; you can also try a mix of campaign types as long as you're constantly testing and revising.

Conduct Keyword Research

Each ad group you create must be designated a set of keywords to target; this is how search engines determine when and where to showcase your ad. The general rule of thumb is to choose one to five keywords per ad group, and those keywords must be highly relevant — your Quality Score is at stake.

Choose keywords that are tightly related to the subject of your ad group. If you come across keywords that fall outside of one theme and want to target them, you should make a separate ad group for them.

It is significant to mention that you are not limited to the keywords you begin with. You must also closely monitor your keyword list throughout your campaign, removing those who don't bring in the types of visitors you want and increasing your bids on those that do. Do your best to choose the most relevant keywords, but don't feel obligated to get it right the first time.

Google Analytics and Tracking

Google Analytics is completely free to use, so there's no reason not to include it on your website. The tool gives you information about how your website is performing, how people engage with your pages, and what content is appealing to visitors. The data gathered from Google Analytics could be used for PPC and other purposes.

Best Practices for a Successful PPC Strategy

Bidding on specific keywords will get your ad in front of the right crowd, and good ad copy will get those users to click on it. Your ad, like your keywords, must solve for the searcher’s intent — you must give the searcher exactly what they’re looking for and ensure that this is transparent through the words you use.

Search ads are made up of a headline, a URL, and a short description, all of which have strict character limits. To make the most of this space, make sure your ad copy follows these guidelines:

  • Speak to your target audience directly.
  • Include the main key words or key phrases for which you’re bidding.
  • Make an actionable CTA available so the searcher knows what to do next.
  • Make the offer enticing.
  • Use language that corresponds to the copy on your landing page.
  • Run A/B split tests on your copy.

The page that leads are directed to after clicking on your ad is arguably the most important aspect of PPC (after your ad copy). This page must be highly targeted, applicable to your ad, give what was promised, and provide a consistent service.

Why? Because your landing page’s goal is to convert your new visitor into a lead or customer. A high-converting landing page will also improve your Quality Score, resulting in better ad placements. Nothing reduces PPC profits more than a poorly designed landing page.

At a high level, maximizing ROI on your ad campaigns means taking into account customer lifetime value and customer acquisition costs, which will help you identify how much to spend on a potential client and how much of that spend can come from paid advertising.

To get more specific, we’ll discuss inputs and outputs, specifically 1) lowering your input (cost per lead [CPL]) and 2) increasing your return (revenue).

FAQ: Frequently Asked Questions about PPC Advertising

Paid search marketing is a popular type of pay-per-click (PPC) advertising. Google AdWords and Bing Ads, for example, show your ad to users who search for specific keywords. Campaigns are created by writing ad copy, selecting relevant keywords, and selecting an useful landing page on your website.

Facebook pay-per-click (PPC), also known as Facebook Advertising, is currently one of the top advertising platforms for businesses.

PPC advertising is one of the most effective forms of digital marketing.

According to Statista data, search PPC ranks highly among all forms of online marketing, with up to 20% claiming it provides the highest ROI of any digital marketing strategy.

Cost per click (CPC) measures the price you pay for each click on your ad.

With our advertising experts, you get a special advantage of working with a Google Premier Partner and drive more leads and sales with complete peace of mind. Our pay per click management services allow you to reach exactly where your potential customers are looking for you and gain qualified leads against competitors.

PPC Management Services – Increase Conversion and Drive Traffic to Your Site

  • Find and analyse the keywords based on your business niche that generate better leads and ROI.
  • Ensure your AdWords copy can capture users’ attention in a shorter time span.
  • Find new opportunities and reduce overspending by taking a detailed look at your running campaign.
  • Location targeting and mobile targeting so that your brand reaches the target audience more effectively.
  • Monthly calls and reporting on campaign performance to keep the strategy up to date.
  • Manage and track PPC ad campaign performance to boost your performance.

Why PPC Should Be Included in Your Digital Marketing Plan

From Google Ads to Bing Advertising, and more, being the best PPC service provider in Canada, we can help clients to manage their PPC campaigns successfully across all platforms and devices by creating compelling message the combines the right set of keywords, description, and exceptional site experience.

Do you want to stand out from your competitors and get noticed? Contact us for pay per click advertising services!

PPC For Industries

Find out how Search Engine Optimization is used in each industry, specific to their needs.

Automotive Marketing

Automotive

Construction Marketing

Construction

Energy

Fitness Gym Marketing

Fitness

Healthcare marketing

Healthcare

Energy

Hospitality Marketing

Hospitality

Financial Service Marketing

Financial Services

Real Estate

Retail Marketing

Retail

manufacturing lead generation

Manufacturing

NonProfit Marketing

Non-Profit

Need PPC Advertising Help?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!