SEO (Search Engine Optimization) Services
Rank Higher on Search Engines Using Our Technical and Creative Proficiency
Every business owner wants to be on the top of Search Engine Results Pages (SERPs), but you need to deliver positive signals to Google and make relevant improvements to earn that right and get what you really deserve.
LGG Media is a full-fledged digital marketing agency that holds diverse experience in increasing your online rankings and accomplishing a massive success, using a perfect blend of technical and innovative expertise. Whether you own a small, medium or large-scale business, our SEO experts in Canada can help you to create a solid content strategy that will eventually drive qualified leads and rankings to your website.
Why is SEO So Important?
Outbound marketing as we know it is no longer effective. Previously, yellow pages, newspaper, and radio advertisements accounted up the majority of a local company’s marketing spend. You have to place your offerings and adverts in front of your prospects in order to get any business. That is, until now. Consumers today have more power than ever thanks to the Internet.
Consumers have never had it simpler to tune out the barrage of marketing and commercials they hear every day. All of that potential traffic is going to your competition, regardless of what you have to offer.
Because outbound marketing no longer works to get their attention, you’ll need to switch to inbound marketing and make sure you’re easy to find when customers are looking for you. When was the last time you looked up a phone number in a phone book? The new phone book is Google. All of that potential traffic will go to your competitors if your website is not indexed and optimized to show keywords and phrases that are relevant to what you have to offer.
How Search Engines Work for SEO
The goal of search engines is to provide you with the most relevant results possible for your search query. You are a pleased searcher if the search engine is successful in supplying you with information that meets your needs. And because they are getting the answers they need, delighted searchers are more inclined to return to the same search engine again and again.
A search engine has to have an archive of available material to chose from in order to present results when a user puts in a query.
For obtaining and prioritizing website material, each search engine has its own specialized methods. This procedure is known as indexing, regardless of the strategies or methods used. When you submit a search query, search engines attempt to scan the entire internet universe and index all of the material so that you can see it when you type it in. How do they manage to do it? Every search engine employs bots, or crawlers, that are constantly scanning the web, indexing websites for content and following links from one page to the next.
It is difficult for your website to appear in search results if it has not been indexed. Unless you’re running a shady online business or trying to game the system to get to the top of the search engine results page (SERP), your website has most likely already been indexed.
When a search query is typed into the search engine, it searches its database for the most relevant results and displays them on the SERP. The outcomes are then ranked in order of relevance and authority. If you run the same search on several search engines, you’ll probably get different SERP results. This is due to the fact that each search engine employs a proprietary algorithm that takes into account a variety of factors when determining which results to display in the SERP when a search query is entered.
What Do Search Engines Consider?
When establishing what your website is about and how to prioritize it, search engines look at two primary factors.
Website Content
The search engine bots scan each page of your website when indexing it, looking for clues about what topics it covers and scanning the back-end code for certain tags, descriptions, and instructions.
Inbound Links
Search engine bots look for links from other websites as they scan webpages for indexing. The greater the influence or authority of a website, the more inbound links it has. Every incoming link is essentially a vote for that website’s content. In addition, each inbound link has a unique weight. For example, a link from Buzzfeed will give your site a bigger boost than a link from a local blogger.
Our main goal is to craft an actionable plan for your business that will redefine your products or services remarkably in such a jam-packed marketplace. Ranging from keyword research to competitive analysis, deep link building, content strategy, social media presence building, website optimisation and SEO for all levels of business, our SEO (Search Engine Optimization) specialists have your back at every stage to drive more customers and revenue to any business.
Other Factors that Effect the SERPS
When a search query is typed into the search engine, it searches its database for the most relevant results and displays them on the SERP. The outcomes are then ranked in order of relevance and authority.
If you run the same search on several search engines, you’ll probably get different SERP results. This is due to the fact that each search engine employs a proprietary algorithm that takes into account a variety of factors when determining which results to display in the SERP when a search query is entered.
Location of the Searcher
Historical Performance of a Listing
Link Quality
Webpage Content
Website Code
Link Type
Content is King
We’ve all heard it before: content is king when it comes to SEO. It will be tough to rank for specific keywords and bring visitors to your website if you do not have great content. Furthermore, if your content does not add value or interest users, you will have a much harder time attracting leads and customers.
It’s hard to forecast how people will look for information and what keywords they will use. The only way to overcome this is to create a lot of content. The more material and web pages you post, the better your search engine rankings will be. A suitable parallel here is lottery tickets. The more lottery tickets you have, the more likely you are to win. Consider each page you produce as a lottery ticket. The more web pages you have, the more likely you are to rank well in search engines.
Home Page
Cover your overarching value proposition and high-level messaging on your homepage. Your homepage is the perfect area to optimize for more generic keywords.
Product or Service Pages
Create a separate homepage for each of your items and/or services if you provide them.
Product or Service Pages
Provide a page with links to other areas of your website where you can learn more about education, advice, and suggestions.
Blog
Blogging is an excellent approach to keeping current and relevant while also making it simple to publish a large amount of content. Because each blog post is a new webpage, blogging on a regular basis (once a week is optimal) can have a significant impact on SEO.
Two Types of SEO Marketing
On-Page SEO
You may adjust a number of elements on your website to make it easier for search engines to index your material and comprehend what it’s all about.
- Website Content
- URL Structure
- Pictures
- Title Tag & Meta Description
- Headline Tags
- Internal Linking
Off-Page SEO
Off-page SEO is unquestionably more harder to implement than on-page SEO. Building relationships with other websites through the creation of appealing content or reaching out to the individuals who manage the websites is what off-page SEO is all about. Link construction is the term for the process of forming connections. Who is linking to you, how they are linking to you, and how your content is shared in social media and on the internet are all factors that can affect your ability to rank on the SERP.
- Linking
- Social Media
On-Page SEO Marketing
Website Content
You want to write content that your readers will find valuable and entertaining, as indicated in the Content is King section. Aside from the content’s relevance, the manner you format your websites might affect how search engine spiders process it. Every webpage you develop should have a thought-provoking headline that includes the keyword or phrase that the page is about. Bolding particular keywords or phrases in the body can help emphasize the importance of the phrases you’re aiming for.
URL Structure
The structure of your website URL can affect the ability of search engines to index and interpret the content of your website. The most impact will be gained by using a more ordered URL structure. In some website development applications, arbitrary numbers and code are inserted into the URL. This is ideal for the software, but it serves no other purpose. You should change the URL to incorporate the title of your webpage if you can. In fact, certain website development software will create URLs depending on the content of your webpage to avoid this problem.
Pictures
Nothing is more frustrating than coming on a webpage and being greeted by mountains of content. Images are not only a terrific way to break up long stretches of text, but they also allow you to connect with search engines. Search engines hunt for clues in two places because they can’t know what a picture is by scanning it. A file name will be assigned to each image you post to your website. When you insert a photo on your website, the picture’s file name is stored in the source code, or HTML, of your site. Because the code of your website is scanned by search engines, you should use file names that describe the image.
Title Tag & Meta Description
Every webpage you produce has a title tag in addition to a written headline. This is the text snippet that appears in your web browser’s top left corner or on the tabs. In addition, the title tag is the blue link that search engines display when listing your webpage on the SERP. Because title tags are limited to 75 characters, consider your wording carefully. Meta tags are bits of code that you can insert in the HTML of your website. In the head of your HTML, meta tags are normally found near the title tag code. Meta description and meta keywords are the two types of meta tags.
The meta description is a text snippet that explains the content of your website. When a search engine lists your website on the SERP, meta descriptions are usually the first place they look for language to add under your blue link. If you don’t have a meta description, search engines will pick a random piece of material from the page you’re connecting to. The meta description can only be 150 characters long.
Meta keywords are a text snippet in the HTML code that allows you to specify a few different keywords that are relevant to your webpage. This parameter was once utilized by search engines to select which keywords to rank your webpage for. Most search engines now claim that while indexing information, they don’t even need meta keywords. However, it is possible that some tiny or niche search engines will continue to use it. It is recommended that you include 5 to 7 keywords in your meta keywords as a best practice, but don’t overthink it.
Heading Tags
When search engine bots scan your sites, they look for clues that will help them figure out what they’re looking at. Keywords that are regarded differently than the majority of the other keywords on the page signal to search engines that they are more important. This is why it’s critical to use headline tags on your page. You will not only make your webpage easier to digest from the perspective of the reader, but you will also give the search engines definitive clues as to what is important on the page by using various headline tags (each tag will produce a different size headline).
Internal Linking
We’ve only talked about inbound links so far, which are links that come from other websites to yours. You might want to reference other sites on your website when writing content for your blog or specialized web pages. You can refer to these other pages by including a link to them inside the content of one of your own pages. When linking to another webpage or even another website, anchor text is advised. When you utilize anchor text, it means the page you’re linking to is about the term or phrase you’ve chosen as your anchor. This is another way in which you may assist search engines.
Off-Page SEO Marketing
Off-Site Linking
Not all links are created equal because the Internet is primarily an interconnected network of pages and websites that make up the World Wide Web. Because they are accessed by millions of people every day, links from prominent magazines and blogs frequently provide more link juice. As a result, they have a huge influence on the ability of a website to go viral. It is in the essence of a newspaper website to connect to authoritative websites that are relevant to current events and trends. As a result, some sites are likely to be more useful than others. The same is true for education websites with.edu domains, which are only available to educational institutions.
The use of anchor text when another website links to you can be extremely helpful in creating relevancy to certain keywords and phrases, just like when anchor text is used to link an internal webpage to another one of your web pages. Always request keyword-rich anchor text for a link that uses your domain if you have the option. However, if you have no other choice, use an anchor text link to your domain. All link juice is beneficial.
Social Media
The structure of your website URL can affect the ability of search engines to index and interpret the content of your website. The most impact will be gained by using a more ordered URL structure. In some website development applications, arbitrary numbers and code are inserted into the URL. This is ideal for the software, but it serves no other purpose. You should change the URL to incorporate the title of your webpage if you can. In fact, certain website development software will create URLs depending on the content of your webpage to avoid this problem.
Almost every business nowadays uses email to develop relationships with current leads and customers, as well as to recruit new ones through promotional email blasts. It’s no surprise that, since direct mail’s demise a few years ago, email marketing has exploded. Setting up an email program, uploading your leads, and communicating with them has never been easier. Obviously, the rapid adoption of email by corporations has harmed its effectiveness across the board. Because there is so much noise out there, you must make each email you send count.
Measuring SEO Success
SEO can require a significant amount of time and work. What good is it to put in all this time and work if you can’t see the results? To keep your SEO campaign on track and measure your progress, you can track a variety of indicators on a daily, weekly, or monthly basis.
Website Traffic
Measuring overall traffic to your website from the organic search should be done at least once a week. This will allow you to see if the modifications you made in the prior weeks or months have had an effect.
Lead ROI
Web analytics tools like Google Analytics and inbound marketing solutions can help you figure out how many conversions came from organic search traffic and keywords on your site. These tools also let you set up multiple conversion definitions (visits, leads, and customers) so you can see how much of a return on your SEO investment you're getting.
Indexed Pages
Measuring the number of pages indexed by search engines for your site is a simple approach to track the progress of your SEO efforts and your website. The easier it is to rank for more keywords, the more pages that are indexed. On a monthly basis, count the number of indexed pages. This figure should continually be increasing.
Inbound Links
Inbound links are the most straightforward way to assess your off-page SEO performance. Monitor this metric on a monthly basis. Any expansion is beneficial.
Keywords
Make a list of the terms that are bringing organic search traffic to your site. Dig deeper into your organic search traffic on a monthly basis and study which phrases were important for delivering the traffic. The majority of it will likely be attributed to your brand keywords. Separate brand keywords whenever feasible, and pay particular attention to non-branded terms that drive visitors to your website.
Rankings
Make a list of the top ten keywords for which you wish to rank. Every month, run a Google search to check where you rank. Keep track of your ranking to discover if your SEO efforts have helped you advance. Keep an eye out for jumps of more than five spots, as these aren't normally the consequence of routine search engine tweaks and modifications.
SEO Services for Businesses – Make Your Brand Count on Search Engines
At LGG Media, we use a 360-degree methodology that includes powerful Search Engine Optimisation (SEO) strategies such as website speed improvement, on-page and off-page optimisation, mobile-friendliness, link building and so on to improve your rankings and site traffic.
Our search engine optimisation services for small, medium and large businesses allows you to address and resolve critical SEO issues that are holding back your potential customers from buying your products and services. We can help you to improve your business by crafting a solid strategy that works best for your business niche.
Businesses We Help with Search Engine Optimisation
- SEO services for law firms/lawyers
- SEO services for e-commerce sites
- SEO services for real estate
- SEO services for accountants
- SEO services for retail shops
- SEO services for doctors
- SEO services for WordPress/Shopify website
- & Many More
We are a top-notch SEO agency that is truly dedicated to accelerating and taking your business growth to the next level. Our SEO campaigns are tailored based upon your specific business requirements and goals. Being a leading SEO company in Canada for all business niches, we strive hard to show you how you can drive qualified leads, organic traffic and increase your revenue in the process.
Do you want to increase your SEO rankings? Connect with us today to achieve your business goals!
SEO for Industries
Find out how Search Engine Optimization is used in each industry, specific to their needs.
Search Engine Optimization FAQs
Is Approaching SEO Companies Worth It?
Both small and large enterprises want to save their time and focus on core business objectives, which is why consulting the best SEO company in Canada could be a smart decision. Given all the key metrics such as conversion rate and engagement, a reputed digital marketing company will help you determine what’s best and what’s not.
How Long Does It Take SEO to Start Showing Results?
Desired results cannot be achieved overnight. SEO is a long-term investment and the time to see results will depend on both project requirements and the competitiveness of your industry. You can expect significant results from our SEO digital marketing in minimum time and effort.
What Is Local SEO?
Local SEO is focused on driving qualified leads and rankings in your local area. Suppose, if you have a local business, you can use our Google local SEO service to target the potential customers around the local geographical areas so that people will easily navigate you.
Can You Guarantee my Website Will Appear on Top Pages of Google?
With consistent changes in Google algorithms and ranking factors, you must be looking for an increase in traffic that ultimately drives more customers to your website. This is what digital marketing companies in Canada do to convert leads into potential sales.
Do You Need SEO Help?
Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!
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