Social Media Marketing Strategy Services

Expand your online branding through structured social campaigns and effective tools

Social media channels like Facebook, Instagram, Twitter and others have become a significant part of our lives. With such a massive scope, you cannot deny the fact that these networks can be a valuable tool to increase visibility and sales for businesses. If your posts aren’t trending on social media platforms or you aren’t active lately, we are here to help.

At LGG Media, we use powerful social media marketing practices which is way more than just posting. We perform result-driven optimisation on social networks and help you to figure out what really works best for your business niche. Our wide range of digital solutions such as social media accounts setups, regular postings, review generation, and paid advertising allow you to spread a word about your brand and drive engagement in a shorter span of time. 

Why is Use LGG Media for SMM?

Our in-house social media marketing experts cover all aspects of online marketing from top to bottom to develop strong strategies, visibility and turn your visitors into active customers. We offer an array of high-value consultation and promotion services to drive the desired outcomes and accelerate the growth of all domain businesses. We encourage and assist our clients to directly or indirectly spread awareness about their products and services through social media in order to boost engagement and returns.

Social Media Marketing Platforms

When establishing what your website is about and how to prioritize it, search engines look at two primary factors.

Users: 2.9 billion

Average CPC: $0.97

Best for: brand awareness

Facebook is the most popular and well-known social networking platform. It has become a vital tool for B2C enterprises since its introduction in 2004, delivering powerful advertising tools as well as organic prospects.

Users: 1 billion

Average CPC: $1.00

Best for: reach and video content

TikTok comes to mind when you think about short-form videos. In 2020, the platform became increasingly popular, and it shows no signs of slowing down. It’s one of the top venues for community creation, ranking second only to YouTube among marketers.

Users: 1 billion

Average CPC: $0.70

Best for: multi-media

Despite the fact that Instagram is just 12 years old, it has taken the world by storm. Instagram is where brands go when it comes to sharing visually captivating content. The platform’s advanced e-commerce tools are another feature that sets it apart.

Instagram is a difficult platform to overcome because users can discover brands, view their products and/or services, and complete a transaction without ever leaving the app.

Users: 315 million

Average CPC: $0.50

Best for: community reach

While Instagram emphasizes images, Twitter emphasizes words. Since the days of 140-character Tweets, the platform has grown to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and a feature called Twitter Moments for sharing interesting content with your followers.

Users: 810 million

Average CPC: $5.26

Best for: B2B and business development

LinkedIn is the professional cousin of Facebook. It’s possibly the only platform with a clearly defined target audience: Working professionals looking to network and expand their horizons.

As a result, it’s an excellent platform for B2B enterprises trying to find key decision-makers and establish an industry-specific network.

Users: 2.24 billion

Average CPC: $0.49

Best for: video content including long-form videos

YouTube is the world’s second most viewed website, according to HootSuite. Furthermore, marketers consider it to be the finest platform for building community.

In addition to being a hugely popular platform, users tend to spend more time on it because it focuses on long-form content, making it an excellent platform for sharing educational content.

Users: 332 million

Average CPC: $0.98

Best for: brand awareness, younger audience

When Snapchat was launched in 2011, it was at the forefront of ephemeral content. It introduced content that you could share with your friends for 24 hours before it expired.

The platform reached its pinnacle in 2015 and has been stable since then. When Instagram created Stories, a similar service with a new moniker, many people assumed the brand would go away. Snapchat, on the other hand, remains popular among young adults.


Users: 433 million

Average CPC: $1.50

Best for: visual media and inspiration

Consider Pinterest to be a visual storyboard where users may find ideas for everything from fashion to home decor.

Pinterest is where 85 percent of Pinners go to start a new project. Furthermore, 80% of weekly Pinners claim the network has introduced them to a new company or product. Not only is it an excellent discovery tool, but it also allows brands to tell their tales through visual stories.

Benefits of Social Media Marketing

Brand Awareness

Because of the sheer number of individuals on social media, if you don’t have a presence, you’re missing out on the opportunity to reach thousands, if not millions, of people.

Indeed, social media has been shown to increase brand exposure through increased involvement. Comments, likes, shares, reposts, and saves are all examples of social interaction.

It also aids in brand exposure by driving traffic directly to your website. Include direct connections to your website in your profile, bio, and posts to accomplish this.

Lead Generation and Conversions

Because you’re advertising to people who have chosen to engage with you by following your account, promoting and sharing your products on social media is a simple way to improve lead generation, conversions, and sales.

You can generate more leads via social media through several methods like:

  • Facebook Live Events
  • Creating Contents
  • Implementing a Campaign
  • Selling Products via Social Media Platforms

Fostering Customer Relationships

You’ll be able to establish long-term relationships with your social media followers by interacting and engaging with them. This can be accomplished by connecting with them on your postings, responding to their questions and comments, and offering them any assistance they may require.

To help you build trust and show them how much you value their input and support, you can ask your followers questions about your products, their pain points, or create giveaways.

Competitor Knowledge

Social media is a great way to keep track of your competitors’ social media strategies, products they’re promoting, campaigns they’re running, and level of interaction with followers.

You can use social media to see what is and isn’t working for your competitors, which can help you decide what should and shouldn’t be changed about your company’s approach.

Finally, looking at your competitors’ social media accounts will assist you ensure that your marketing stands out and is distinctive to your brand.

How to Make a Social Media Marketing Plan

  1. Research Your Target Audience
  2. Pick Which Social Media Platforms To Use
  3. Find Your Most Important Metrics and KPIs.
  4. Understand Your Competition
  5. Create Content
  6. Create a Schedule
Step 1

Research Your Target Audience.

The first step in developing a social media marketing strategy is to identify your buyer personas and target audience so you can cater to their specific needs and interests.

To do so, consider who you're aiming to reach and why, as well as how you'd categorize them as a group. If you sell trendy leggings and joggers, for example, you might categorize your target audience as millennials who enjoy wearing stylish athletic apparel on a regular basis, a style known as athleisure.

You'll be able to evaluate what content will attract the type of followers and consumers you want by evaluating your buyer profiles and audience. Learn how to develop compelling content to keep your audience engaged.

Step 2

Pick Which Social Media Platforms To Use.

As a social media marketer, you must decide which channels you will use to distribute your content.

When it comes to which social channels your business should use, there isn't necessarily a right or wrong answer — it all depends on your target audience's needs and where they spend their time.

Step 3

Find Your Most Important Metrics and KPIs.

Your social media approach should be data-driven, regardless of your goals or industry.

That involves concentrating on the most important social media metrics. Rather than focusing on vanity metrics, look for data that is directly related to your objectives.

Step 4

Understand Your Competition

A competitive analysis helps you figure out who your competitors are and what they do well (and not so well). You'll gain a clear feel of what's required in your business, which will aid you in setting your own social media goals.

It will also assist you in identifying opportunities.

Perhaps one of your competitors dominates Facebook but hasn't put much effort into Twitter or Instagram. Rather than trying to steal viewers from a strong player, you might prefer to concentrate on networks where your niche is neglected.

Step 5

Create Content

With billions of people using social media around the world, there's a good chance that at least some of your followers — or those browsing your profile — have seen your competitor's or other businesses in your industry's content.

That's why you need unique social media content that makes people want to click the "Follow" button and interact with your brand.

Step 6

Create a Schedule

Using a social media management tool is one of the simplest methods to ensure your material gets spread as planned. You can use these tools to write descriptions, prepare images and videos, and schedule posts ahead of time. They also share your material on a regular basis and keep track of all post interactions and engagement for you. Social media management software allows you to focus on other things while saving time.

How to Assess the Impact and Results of Your Social Media Marketing

Social Media Metrics

One of the most crucial components of social media marketing is ensuring that your efforts are successful in assisting you in reaching your objectives. To figure this out, you’ll need to keep track of all of your postings on each channel. Review and manage your social media metrics to do this.

On many platforms, social media analytics include information about the success of your posts and their impact on your audience and customers. Data about your level of engagement, likes, follows, shares, and all other activities on each platform may be included in these measures.

Social Media Engagement Metrics


This includes social media post clicks, comments, likes, and replies. There are also platform-specific engagement kinds, such as “Saved” Instagram posts and “Pinned” Pinterest posts.


The expected number of social media users who may come into contact with a social media post is known as social media reach. The amount of followers, fans, subscribers, connections, and visibility % are all factors.

Social Media Reach Metric
New Followers Social Media


This is the amount of people who have clicked the “Follow” button on your profile and see your stuff in their feeds on a regular basis.


This is the number of times your audience members view a post from your profile or page, regardless of whether they click on it. When someone scrolls through their newsfeed without clicking on anything, this frequently occurs.

Social Media Impressions
Video Views Social Media Metrics

Video Views

This is the number of views any video receives on Facebook, TikTok, YouTube, Snapchat, Instagram, or any other social media platform with video capabilities.

Profile Visits

Your profile visits are the amount of people who have visited your social media page.

Profile Visits Social Media Metrics
Social Media Mentions


This is the amount of times audience members have cited your profile in their posts.


This happens when someone adds your company’s profile name or hashtag to another post.

Social Media Tags
social media repost


When a member of your audience shares a piece of your content on their own profile.


These are the posts that your fans and audience share with their networks after seeing them on your profile.

Social Media Shares

Social Media Management – Reach Customers & Showcase Your Brand’s Identity

Advertise to Your Target Audience

We can help you to run successful paid advertising campaigns on social media to target people based on precise jobs, age, gender, interests, geographical area, and much more. We target the person not the search term to advance your reach and build long-term connections.

Consistent Social Media Postings

Being active on social media isn’t a part-time job. That means you need to post regularly to stay up-to-date and engage with your target audience. We can help you to create relevant postings to boost organic growth and brand exposure.

Promote High-Quality Content

Even when you have a small portion of followers, they should know what you share. That’s why, we focus on creating engaging content such as videos, photos, tutorials, and more to increase your visibility across multiple channels. 

Customized Social Media Campaigns – Generate Conversions and Interactions

Having a good presence on social media opens tons of opportunities for businesses. While having a large number of followers can increase the chances of success, it can be hard to determine the right strategy for your business. Don’t worry; our professional team take a complete charge of building effective tactics and using unique social media tools to bring conversions and engagement to the table. Each interaction is managed timely and each opportunity for sales is communicated to make sure that nothing goes in the wrong direction.

Want to transform your social networks into sales? Contact our team for genuine support!

Social Media Marketing FAQs

What Is Meant by Social Media Marketing?

Social Media Marketing (SMM) is a term to describe promoting your business in any of a variety of social media channels that allow users to create, share, and participate in both private and public communities, this is what we aim for throughout our social media marketing services.

How Do I Promote My Business on Social Media?

As a leading social media marketing agency in Canada, we can help you promote your products/ or services on various social media platforms like Facebook, Twitter, LinkedIn, etc. through engaging visual content, positive customer feedback, advertising, and business page.

What Are the Benefits of Social Media Marketing?

Whether you require social media marketing for a small business or a large-scale enterprise, consistent efforts of our social media experts will improve brand awareness, website traffic, customer experience, lead generation and sales, and overall user engagement.

What Kind of Social Media Packages Are Fit for My Business?

While some social media marketing companies use one-size-fits-all approaches, we take a different route for every client and cover social media audit, custom strategy, competitive analysis, social media monitoring, monthly or weekly consultations, and more within our social media marketing packages. We have the SMM plan for small, medium, large-scale enterprises, and if you are still unsure which is the best, chat with our team now!

Need Help Managing Social Media?

Contact us today by clicking the button below. Our Digital Marketing Agency in Ottawa is ready to skyrocket your business ASAP!