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Marketing Automation: Step 1 – Identifying Your Goal
There are 5 major steps in the Marketing Automation process that allows for effective marketing. Identifying Your Goal Find Your Audience Create Content for the Buyer’s Journey Make Successful Workflows Analyze and Optimize those Workflow Step 1: Identify Your Goal Establishing a goal is the first step! You can then add other types of metrics that pertain […]
Why Your Website Needs a Chatbot
In our “3 Digital Marketing Trends You Should Know in 2021” article, our first trend was Chat Bots. These artificial intelligence (AI) chatbots are taking over the customer service world. Not only are they able to interact with potential clients but they can also convert them! Almost every major online business (Facebook, Google, Twitter, etc.) […]
Social Media Trends for 2022 and Beyond
Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check […]
How Does Advertising on TikTok Work?
TikTok is growing rapidly in popularity. Although it existed before its 2018 integration with Musical.ly, it was virtually unknown in the West. Since then, it has skyrocketed up the app download lists. By late 2019, TikTok had reached around 800 million monthly active users worldwide. This is a massive increase from the 100 million of […]