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Cross-Domain Conversion Tracking in Google Ads and GA4

Attribution · Cross-Domain Tracking Cross-Domain Conversion Tracking in Google Ads and GA4 Your ad sends people to one domain. The sale happens on another: a booking engine, a checkout, a portal. Without cross-domain tracking, Google Ads loses the click at the border and GA4 counts one buyer as two users. This guide explains what Google’s […]

Bidding on Competitor Names in Google Ads

Google Ads · Competitor Keywords Bidding on Competitor Names in Google Ads: What’s Allowed and When It Pays Google lets you use a competitor’s brand name as a keyword. It can restrict that name in your ad text. The harder question is whether those clicks turn into revenue at a cost you can accept. This […]

Conversion Value From Persistency: How LGG Sets It

Google Ads · Insurance Bidding Conversion Value From Persistency: How LGG Sets It How LGG Media turns a persistency report on products sold into a projected lifetime value per product line, and that value into the conversion value Google Ads bids on. Ask Us to Build YoursValue-Based Bidding → The Method Model It, Map It, […]

Google Ads Impact Award Winning Campaign: The Public Record

Google Ads · Award Breakdown What the Account That Won the 2026 Google Ads Impact Award Actually Did Google named LGG Media the Media Achievement winner of the 2026 Google Ads Impact Awards for the US and Canada. The winning account was Central Health Advisors, a U.S. health insurance broker. This page walks through what […]

Google Ads Changes, Verified: September 2026

Google Ads · Monthly Changes, Verified Google Ads Changes, Verified: September 2026 Each change below was checked against Google’s own help pages and blogs, or Microsoft’s for Microsoft items, on September 29, 2026. Every item links to its source. Items we could not match to an official page are labeled or left out. Request a […]