Founder & CEO · LGG Media
Juan builds the tracking infrastructure and campaign systems that let businesses spend five to six figures per day on Google, Meta, and Microsoft Advertising with confidence in every dollar. He leads every LGG Media account directly.
Juan Colicchio is the founder and CEO of LGG Media, a performance marketing and attribution agency he started in Ottawa in 2018 and has led since.
He graduated from Carleton University with an Environmental Science degree in 2016, ran out of money looking for work in his field, and took a lead generation role at an industrial manufacturer with a quota of 100 appointments per month. He was not good at cold calls, so he built an inbound marketing process instead. Twelve months later it had produced more than 500 appointments and over $10 million in tracked revenue.
That experience became the agency's founding principle: marketing that can be measured compounds; marketing that cannot be measured is activity that cannot be defended.
An early enterprise client posed the question that defined the agency's direction: if we double ad spend, will revenue increase proportionally? Standard platform reporting could not answer it. Clicks, impressions, and form submissions said nothing about whether leads became paying customers or what those customers were worth.
In 2019 Juan came across Hyros, bet on it early when the platform was just getting started, and built the integration and data infrastructure around it that has defined LGG Media's approach since. In 2026 that approach won the Google Ads Impact Award, with Juan named on Google's official winner page.
Juan leads every LGG Media account directly. No engagement runs paid media until revenue tracking exceeds 70% across all conversion sources: the infrastructure is built, verified, and reconciled against the client's own CRM, phone, and payment data before a dollar of ad spend goes live.
From there, campaigns optimize on what a customer is actually worth rather than what a platform estimates. The engagement standards, the contract terms, the live P/L dashboard, are documented on the About page.
Clients describe Juan as a non-equity partner in their business: the data to make paid media decisions from a position of certainty, with the same stake in the outcome.
Health insurance, legal services, moving and relocation, automotive finance, ecommerce, omnichannel retail, auto transport, and dental lead generation. Every vertical has a documented case study with verified results.
In 2026, Google named LGG Media a Media Achievement winner in its Ads Impact Awards for US and Canada, with Juan listed on Google's official winner page. In 2025, Google independently authored and published three case studies naming Juan as the agency contact, the full breakdowns are on the Google-published case studies page.
Juan is the author of LGG Media's complete Hyros documentation, written from direct experience implementing and debugging custom deployments across multiple verticals. It covers subjects not found in Hyros's own documentation.
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