LGG Media runs Google and Microsoft search campaigns that bid on closed revenue instead of form fills. We manage $100M+ in media a year and won a 2026 Google Ads Impact Award.
We build the tracking first, then run paid search against the revenue your CRM records. Google and Microsoft learn which clicks become customers, so budget moves toward buyers instead of cheap inquiries.
Most PPC accounts tell Google that a form fill is a win. Google then finds more form fills, at the lowest price it can. At a few thousand dollars a day that is tolerable. Past $100,000 a month it becomes the ceiling: spend rises, lead count rises, and revenue stays flat.
We change what the account is told. Signed contracts, collected payments and booked jobs go back to the click that produced them, through offline conversion imports. Bidding then runs on that value. Every engagement starts with this attribution layer, before a single campaign launches.
Google is where most of our clients' revenue starts, so it leads every plan. Microsoft Advertising runs on the same revenue data.
Search, Performance Max, Demand Gen and call campaigns. Smart Bidding runs on target ROAS against imported revenue, not on platform-counted conversions.
Search campaigns that reuse the Google structure and the same offline revenue feed, so new volume is bought against the same return target.
Meta is not pay-per-click search, so it sits outside this service. When a client runs both, the two share one revenue feed. Paid social management →
Both platforms are measured against your CRM and payment records. Budget moves between channels only when the platform numbers and our tracking numbers agree.
Each account came to us bidding on leads. Each one changed the signal first and scaled after. Clients stay anonymous; the figures are from our published case studies.
The health insurance account is the one Google recognised at the 2026 Google Ads Impact Awards. Its campaigns had been bidding on the cheapest inquiry. Once premium values reached Smart Bidding, spend scaled 26 times with profit held.
Businesses spending $100K+ a month, with a market big enough to grow 5x and the ambition to capture it.
The order never changes, because bidding on revenue only works once the revenue data is right.
We compare what the account bids on with what your CRM says paid. The gap between the two is the first finding. The opening checks are in our Google Ads audit checklist.
We connect your CRM, processor or booking system to the ad platforms and test it against past records before live spend runs through it.
Targets start loose so the model can collect data. Structure stays stable for 60 to 90 days; copy and search-term work continue.
Targets move in steps to find the highest spend that still clears your return target. More on that in our target ROAS guide.
Ask them before you sign with anyone, us included. A good agency answers each one in a sentence.
If the answer is the thank-you page, that is your ceiling. The algorithm buys more of whatever you tell it to value.
Cost per lead and target ROAS stop agreeing the moment lead quality drifts. An agency bidding to cost per lead brings more leads and fewer customers as budget rises. Our free CPA calculator sets a target from your own margins.
The answer should be you. If the agency holds the account, switching later means rebuilding your history from zero.
Ask for a percentage. Ours is 92 percent across inbound calls and online conversions on the account Google published.
Every account reaches a point where more spend buys worse customers. An agency that has scaled through it can tell you where yours sits.
We charge the greater of a percentage of ad spend or a monthly minimum, set in the proposal, with no annual contract. The model is explained on our Google Ads agency pricing page.
Target ROAS needs steady conversion volume. Google's published minimum is 15 conversions in 30 days. Google representatives at an invite-only event in Toronto (November 2025) put the stable figure near 50, which matches our accounts. Below this spend, few businesses close enough deals a month to reach it.
A Google Ads agency works on one platform. A PPC agency covers paid search more widely; we run Google Ads and Microsoft Advertising together, on one revenue feed.
Yes, if it can store the click ID captured with each lead and export or sync revenue. Salesforce, HubSpot, Pipedrive and Zoho all can, as can most payment processors through an integration.
For quick sales cycles such as moving or insurance enrollment, usually by the end of the 90-day learning period. In longer cycles such as legal services, four to six months. Accounts kept on the same signal keep improving in year two.
Sources: Google Ads Help, About offline conversion imports and About Target ROAS bidding. Award result published by Google at the 2026 Google Ads Impact Awards.
