Free Tool
ROAS Target Calculator
Find the Target ROAS to set in Google Ads so the return you actually see in your business matches your real-world goal.
The return on ad spend you want your business to actually see.?
The % of your tracked conversion value that comes directly from revenue.?
Set campaign Target ROAS to
Adjusted 1.00× for the tracking gaps above.
This accounts for the gap between what Google Ads reports and what your business actually collects, so your bidding target lines up with your real goals.
Frequently asked questions
What is Target ROAS in Google Ads?
Target ROAS is a Smart Bidding strategy where you tell Google Ads how much conversion value you want back for every dollar of ad spend, and the algorithm bids to hit that ratio across your campaign.
Why doesn't the ROAS Google Ads reports match my actual revenue?
Google Ads can only optimize toward the conversion values you send it, and can only report on what gets tracked back to a click. When some revenue goes untracked (or gets counted more than once), or when you're feeding Google value from more than just closed revenue, the reported number and your real cash-on-spend return start to drift apart.
What is "revenue attribution rate"?
It's the percentage of your actual CRM revenue that Google Ads is able to see and report on. If your CRM shows $100K in revenue from a campaign but Google Ads only shows $70K in tracked purchase value, your attribution rate is 70%.
Can revenue attribution rate really be over 100%?
Yes. If the same sale gets imported into Google Ads more than once, or a lead gets credited through more than one conversion source, Google can end up reporting more revenue than actually exists in your CRM.
What does "revenue's share of tracked value" mean?
Many accounts feed Google Ads value from more than just closed revenue: leads, bookings, qualified opportunities. This is the percentage of everything Google optimizes against that comes specifically from real revenue, versus those other conversion actions.
Does this apply if I'm bidding on Target CPA instead of Target ROAS?
The underlying gap between tracked and real numbers still exists either way, but Target CPA uses a cost-per-action goal rather than a ROAS ratio, so this calculator isn't a direct fit. The same attribution and tracked-value questions are still worth answering before you set a CPA target.
How often should I recheck this number?
Recalculate whenever your tracking setup changes: a new CRM integration, updated conversion values, or a meaningful shift in how much of your funnel gets tracked. Target ROAS and revenue attribution rate are account-level numbers, set once and left alone until something changes. Revenue's share of tracked value is different. It depends on the campaign type and objective, so check it for each campaign instead of setting it once for the account.
Next Step
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