Retail Marketing Agency for Chains That Sell In-Store and Online
Google and Meta only count online orders, so budgets drift away from the campaigns that fill your stores. We report store and online revenue against the same campaigns and set budgets on both.
Why Do Retail Ad Budgets Drift Away From the Stores?
Most store sales never reach Google Ads or Meta Ads Manager.
A shopper clicks an ad, checks what is in stock near them, then buys at the counter three days later. The ad platform never sees that sale. It sees the smaller set of people who bought online.
Bidding then does what it is told. It spends toward online buyers and pulls money from the products, audiences and markets that drive store revenue. Online ROAS looks weak, so budgets get cut where the stores were doing the work.
Which Retail Brands Is This Built For?
Chains that sell in stores and online, where foot traffic matters.
That means businesses spending $100K+ a month, with a market big enough to grow 5x and the ambition to capture it. Any retail category works, as long as the stores carry real revenue and the online store sells the same products.
Online-only brands are not a fit unless large orders close by quote. For multi-location networks that sell services rather than products, see franchise and multi-location PPC.
What Changes When Store Sales Count?
One revenue view
Store and online revenue sit against the same campaign, ad group and keyword. You see which ads fill the stores, not just which ones sell online.
Budgets set on both
Bids and budgets follow combined value, so a campaign that drives store traffic is not cut for a weak online number.
Google and Meta
Search, Shopping, Performance Max with store goals, local inventory ads and Meta, managed by one team on one set of numbers.
Your accounts, your data
The ad accounts, the tracking and the store-sale data belong to you from the first day, and keep running if we part ways.
The case study walks through the architecture that gets store sales into the ad platforms. How the attribution layer works →
What Did This Do for a 100-Store Chain?
A national specialty retail chain, about 100 US stores plus an online store, working with LGG since 2021.
$30K to $200K a month
Monthly ad spend over five years, raised only as tracked revenue supported it.
300% blended ROAS
Store and online revenue together, measured against total ad spend.
$340K a month in store
Store revenue traced to digital ads each month, more than the ads produce online.
Under $5K a month online, at the start
When the chain arrived, online revenue from ads was under $5K a month and no store sale was tied to an ad.
Are Google Store Visits Enough?
They help you steer budget between markets, but they are modeled estimates, not sales.
| Signal | What it tells you | Use it for |
|---|---|---|
| Google store visits | An estimate of visits after an ad, from aggregated location data | Direction: which markets to push |
| Google store sales | Store purchases Google matches to ad clicks, where an account is eligible | A check on the size of store impact |
| Your own matched store sales | Which campaign drove which store sale, with the real amount | Bids and budgets |
In the case study chain, store visits covered the roughly 40% of shoppers outside the loyalty program, weighted below matched sales.
Questions Retail Brands Ask Before Hiring
Can one agency handle attribution for both retail and DTC sales?
Yes. We report store and online revenue against the same Google and Meta campaigns, so one team sets budgets on both. The retail case study shows it running across about 100 stores for five years.
Do we need a loyalty program?
It helps. The more store purchases carry a customer identifier such as an email or phone number, the more of them we can tie back to an ad. In the case study chain, about 60% of store sales did.
Which POS and ERP systems do you connect?
We connect ERP and point-of-sale data to Google Ads and Meta. The case study chain runs Lightspeed. Tell us your stack on the call and we will say what the build involves.
How soon do store sales show up in reporting?
Building and checking the store-sale feed takes two to four weeks. Budget changes start once Google Ads, Meta and the store data agree on the numbers.
Do you work with online-only stores?
Only when large orders close by quote, such as a brand that sells small items online and quotes the big jobs. Pure ecommerce is not a fit for us.
Sources: Google Ads Help, About store visit conversions; Google Ads Help, About store sales measurement; Google Ads Help, Performance Max for store goals.
Next Step
Find Out What Your Ads Sell in Your Stores
Tell us your point-of-sale system, how many shoppers use your loyalty program and your monthly ad spend. We will show you how much store revenue your ads could be credited with.
Request a Discovery Call