Google Ads · Auto Transport
Every list of the best auto transport lead providers ranks the same five companies. Most of those lists are published by the providers themselves. This guide covers what the vendors publish about their own pricing and distribution, what the review sites leave out, and the one signal no provider can sell you: a bid built on your own CRM data.
The active US market is a handful of names: iMover Leads, Auto Transport Broker Leads, Live Transport Leads, Compare the Carrier, and Cart Transport Leads. Search for auto transport lead reviews and the top results are review sites and comparison pages operated by or affiliated with the vendors being reviewed.
Super Dispatch, a transport software company that does not sell leads, makes the same observation: the rankings are structurally biased because the people writing them are the people selling the product. That does not make the vendors dishonest. Their published pricing is public and specific, and it tells you more than any review does.
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Request a Discovery Call →iMover's published packages run $500 to $5,000 per month at a guaranteed maximum of $1.25 per lead, averaging $1.00 to $1.25 across the year. Every package carries the same line: each quote request is sent to 10 brokers. You compete with 9 others on every lead you buy.
Their published price sheet is a clean exclusivity ladder: $2.75 per lead shared with up to 10 brokers, $5 shared with up to 4, $20 for an exclusive lead, and $25 for a live call transfer. The exclusive tier costs 7 times the shared tier.
Read the ladder as information. The market itself prices a lead that only you receive at 7 to 16 times the price of a lead sold to ten desks. That multiple is the vendors' own estimate of how much the resale model destroys.
Reviews of auto transport lead providers measure real things: whether lead volume arrives as promised, whether bogus contacts get credited, how fast support answers. Those are delivery metrics. They say nothing about the only number that decides whether the spend worked: cost per dispatched load for your operation, on your lanes, with your sales team.
No review can report that number because no provider can see it. A vendor's advertising optimizes on the shallowest available signal, a form fill, and it optimizes that signal across every broker the inquiry is resold to. Vendor-published close rates on shared leads sit at 5 to 9 percent, and even the sources that publish them flag them as self-reported. What happened after the form fill, the quote, the deposit, the dispatch, the cancellation, lives in your CRM. The provider never sees it, so the provider's machine never learns from it.
"Lead brokers don't have access to your CRM data," says Juan Colicchio, founder of LGG Media. "If you bid on your CRM data you can maintain quality and volume at scale."
That is the structural argument in one line. When the ads run on your own account, every dispatched load can be matched back to the click that produced it and fed to Google as a conversion with a real value attached. Google documents the mechanics in its offline conversion import guide: the click ID is stored with the lead, and when the deal closes offline, the outcome and its value go back to the platform. Since June 2026, Google has been migrating this path to enhanced conversions for leads via its Data Manager API, so new integrations should start there. From there, Target ROAS bidding spends toward the searches most likely to produce value, and away from the ones that produce quote collectors.
LGG Media ran exactly this build for an auto transport brokerage that started with zero infrastructure. Three months went into tracking architecture at $700 per day in validation spend. The scale event took 21 days: spend rose to $10,000 to $12,000 per day, daily revenue rose from $1,200 to $20,000 to $24,000, and the account held 2.0x ROAS with 86 percent attribution accuracy at four months old. The full numbers are in the auto transport case study.
Two situations. A brokerage spending under $30,000 per month on marketing does not have the volume to train value-based bidding, and a $500 shared-lead package is a rational way to keep dialers busy. And a brokerage that needs calls this week cannot wait for a pipeline build: the case-study account spent three months on architecture before scaling a dollar.
If either describes you, buy the leads, demand a written credit policy, and track cost per dispatched load rather than cost per lead.
Past $30,000 per month, the math inverts. At that spend you are the provider's best customer and your budget is subsidizing a machine you will never own. The pillar page on exclusive auto transport leads covers what the owned version looks like, the comparison of vendor-exclusive versus truly exclusive leads covers the tier the vendors sell at $20, and the full buy-versus-build math is in our guide to car shipping leads.
If you do buy, five questions separate the serious vendors from the rest. Ask them in order and write the answers down.
First, the credit policy. Bogus contacts and duplicates happen at every vendor; the question is whether the replacement policy is written and automatic or a favor you have to request. iMover, for example, publishes a credit for unreachable leads at the end of the billing cycle. Get your vendor's version in the contract.
Second, enforced exclusivity tiers. If a lead is sold to a maximum of 4 brokers, ask how the cap is enforced and whether rotation is random or you face the same 3 competitors on every lead. Third, consent documentation. Ask whether the vendor can produce consent records, such as TrustedForm or Jornaya certificates, naming your brokerage on each lead. A vendor who cannot answer is transferring compliance risk to you, and this is a question for your own counsel, not marketing advice.
Fourth, source transparency. Leads from the vendor's own organic quote sites behave differently from leads bought off partner networks and resold to you at markup. Fifth, contract terms. For resold leads, expect the right to pause and to leave on short notice; iMover and its peers publish exactly that. A vendor demanding a term commitment for shared leads is charging exclusivity prices for a commodity.
Notice what the list measures: delivery, honesty, and paperwork. Nothing on it can raise the ceiling on what a resold form fill is worth. That ceiling is structural, and no vendor questionnaire moves it.
The active US names are iMover Leads, Auto Transport Broker Leads, Live Transport Leads, Compare the Carrier, and Cart Transport Leads. Most rankings of these companies are published by the companies themselves or their affiliates, so treat any list, including this one, as a starting point for your own vetting rather than a verdict.
Published rates in 2026: iMover Leads guarantees a maximum of $1.25 per shared lead sent to 10 brokers, with monthly packages from $500 to $5,000. Auto Transport Broker Leads charges $2.75 per lead shared with up to 10 brokers, $5 shared with up to 4, $20 for exclusive leads, and $25 for live call transfers.
Read them skeptically. The review results for this industry are dominated by sites operated by or affiliated with lead vendors, and independent observers have documented that bias. Reviews also measure delivery and support, which a vendor controls, rather than cost per dispatched load, which only your CRM can measure.
A shared lead is one quote request resold to multiple brokerages, up to 10 at the published rates, so the first broker to reach the shipper usually wins. An exclusive lead goes to one brokerage. The market prices exclusivity at 7 to 16 times the shared rate, which is the vendors' own measure of what resale costs a buyer.
Running the ads on your own account and feeding your CRM outcomes back to the platform. Google's offline conversion import (or, for new integrations since June 2026, enhanced conversions for leads via the Data Manager API) matches each closed deal to its originating click, and Target ROAS bidding then optimizes toward dispatched loads instead of form fills. One brokerage that built this from zero reached a sustained 2.0x ROAS within four months, documented in the LGG Media auto transport case study.
Vendor pricing: iMover Leads published packages and Auto Transport Broker Leads published pricing, both retrieved August 2026. Market mechanics and self-reported close rates: Super Dispatch, Auto Transport Leads: Cost, Providers and ROI. Platform mechanics: Google Ads Help, About offline conversion imports and About Target ROAS bidding. Results: LGG Media auto transport case study.
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