Two products share this name. Vendors sell an exclusive tier: one quote request, one broker, about $20 per lead. And there is exclusivity by construction: ads on your own account, producing inquiries nobody else can ever buy. The first removes one problem. The second removes the market.
The published price ladder tells the story. Auto Transport Broker Leads lists shared leads at $2.75 with a 10-broker maximum, $5 with a 4-broker maximum, $20 for exclusive, and $25 for a live call transfer. iMover Leads publishes a $1.25 maximum on its shared product, each request sent to 10 brokers.
So the market's own pricing says one thing loudly: a lead that skips the resale race is worth 7 to 16 times one that does not. Buying the exclusive tier eliminates the speed contest, the five-quote shopper dynamics, and the price war on the first call. That is real value, priced accordingly.
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Request a Discovery Call →The exclusive vendor lead fixes distribution. It does not fix optimization. The vendor's quote sites still generate the inquiry, and the vendor's advertising still optimizes on the only signal the vendor can see: a form fill.
Whether that shipper booked, paid a deposit, dispatched, or cancelled next Tuesday is invisible to the machine that produced the lead. Vendor-published close rates on shared products run 5 to 9 percent, self-reported, per the Super Dispatch buying guide; exclusive tiers close higher, but the generation engine learns nothing from your outcomes either way.
"Lead brokers don't have access to your CRM data," says Juan Colicchio, founder of LGG Media. "If you bid on your CRM data you can maintain quality and volume at scale." That sentence is the whole distinction between the two products on this page.
When the ads run on your own account, exclusivity stops being a pricing tier and becomes a property of the system. Nobody can resell an inquiry that lands on your landing page, under your brand, into your CRM.
Bidding on CRM data means three concrete steps. Store the click ID with every lead that arrives. When the CRM records the outcome, a deposit, a dispatch, a cancellation, send it back to Google via offline conversion import, matched to that click. Since June 2026, Google has been migrating this path to enhanced conversions for leads via its Data Manager API, so new integrations should start there. Then let Target ROAS bidding optimize toward the values your book actually produced. On LGG Media auto transport accounts the bid runs on deposit value. Quality holds at scale because the algorithm is trained by your closed deals, and volume holds because value bidding hunts for more of what your CRM marked as real.
The documented result of that construction: a brokerage that went from zero infrastructure to $10,000 to $12,000 per day in spend over one 21-day scale event, holding 2.0x sustained ROAS with 86 percent attribution accuracy at four months, published in full in the auto transport case study. And the traceability behind that bidding is benchmarked: 95.9 percent of merchant-verified revenue traced to a click in our attribution benchmark.
One refinement separates a working owned pipeline from a naive one, and it matters most in auto transport. A shipper's deposit is intent to assign, not a completed sale. Shippers cancel and rebook freely until a carrier accepts the load. An account that treats every deposit as final revenue trains its bidding on churn.
The construction we run: booking and deposit fire an early micro-conversion, so bidding gets a fast signal, and the primary value conversion locks at carrier dispatch, when the broker fee and margin are real. A cancellation before dispatch pushes a retraction tied to the original click ID, and a rebook at different terms pushes the realized margin instead of the flat deposit value. The result is an algorithm that learns the difference between a shipper who moved a car and a shopper who collected five quotes. The auto transport lead generation page documents this dispatch-locked signal in full.
No vendor tier at any price does this. It requires reading your CRM's status changes, which is exactly the access lead vendors do not have.
Searches for free auto transport leads outnumber good answers. What circulates as free is the bottom of the shared market: aged lists, referral scraps, and trial batches that convert a vendor pitch into a sales call.
A lead costs somebody something to produce. If you did not pay in money, you pay in the close rate. The honest cheap option is the $1.00 to $1.25 shared tier, bought with a written credit policy and eyes open about the 9 other desks dialing the same number. The full price-versus-build arithmetic is in our guide to car shipping leads.
The standard argument against exclusivity is inventory. Vendors position exclusive tiers as a limited product, and at a vendor they are: the vendor's quote sites produce a fixed stream of inquiries, and carving out un-resold ones caps how many you can buy. Brokers conclude that exclusive means small, and small does not feed a sales floor.
Owned exclusivity breaks that constraint, because your inventory is the search auction itself. Every day, shippers type their routes into Google. Your volume ceiling is your budget and your bid quality, and bid quality is exactly what CRM-data bidding compounds. This is the mechanism behind the second half of the founder's line: quality and volume at scale. Quality holds because the algorithm trains on your deposits and dispatches. Volume holds because value bidding hunts the auction for more searches that resemble your closed deals, and the auction is orders of magnitude deeper than any vendor's form stream. The case-study account scaled from $700 to $10,000 to $12,000 per day in 21 days without buying a single third-party lead. The constraint it hit was sales-team capacity, a constraint the vendors' inventory model never lets you reach.
Right when your spend is too low to train value bidding and your close rate on shared leads is being eaten by the speed race. You keep the vendor's convenience and lose the resale. The guide to auto transport lead providers covers how to vet the sellers.
Right once your volume can train value bidding on your own outcomes. The full method is on the auto transport lead generation page, and the margin logic behind it is in the guide to auto transport broker leads.
In vendor pricing, exclusive means the quote request is sold to your brokerage only, rather than resold to as many as 10 desks at once. Published rates put that tier at $20 per lead, against $1.00 to $2.75 for shared products, with live call transfers at $25.
Published 2026 rates price vendor exclusivity at 7 to 16 times the shared tier: $20 exclusive against $1.25 to $2.75 shared. That multiple is the market's own measurement of what the resale race costs a buyer in close rate.
Distribution is exclusive: one broker receives the contact. Generation is not: the inquiry still comes from the vendor's quote sites, under the vendor's brand, optimized on form fills. The shipper may still be filling out forms elsewhere, and the vendor's machine never learns from your outcomes.
Store the click ID with every lead, send outcomes such as deposits and dispatches back to Google through offline conversion import (or enhanced conversions for leads via the Data Manager API, the path Google now recommends for new integrations), and run Target ROAS bidding on those values. The algorithm then optimizes toward customers who resemble your closed deals rather than your form fills.
Rarely. What circulates for free is aged or bottom-tier shared inventory, and the price you skip in money you pay in close rate. The honest budget option is the published $1.00 to $1.25 shared tier from an established vendor with a written credit policy.
Vendor pricing: Auto Transport Broker Leads published pricing and iMover Leads published packages, retrieved August 2026. Market close rates: Super Dispatch, Auto Transport Leads: Cost, Providers and ROI. Platform mechanics: Google Ads Help, About offline conversion imports and About Target ROAS bidding. Results: LGG Media auto transport case study. Traceability: LGG Media attribution benchmark.
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